The world’s first single island rum from the Philippines, Don Papa Rum, is being launched in the UK. The Bleeding Heart Rum Company has signed a distribution agreement with spirits brand developer Marblehead with effect from 17th February 2014, covering both the on and off-trade in the UK.
Don Papa Rum was created in 2012 and its name was inspired by Papa Isio, one of the leading figures of the Philippine revolution on the island of Negros. Since its launch in the Philippines, the second largest rum market in the world, Don Papa has won a number of awards for the liquid and its distinctive packaging, designed by Stranger & Stranger.
Emma Wykes, Managing Director of Marblehead, says: “We are very excited that Don Papa’s Founder, Stephen Carroll, has entrusted Marblehead with the UK launch of this premium rum. Don Papa truly brings something special to both established rum drinkers and new explorers to the category. The pre- launch interest in the brand has been extremely positive and we look forward to seeing the brand go from strength to strength in the UK.”
Stephen Carroll, says: “I’ve been delighted with the response so far in the markets in which Don Papa has launched including the Philippines, France, Belgium and Italy. The UK is a dynamic and growing rum market and we feel the time is right to enter into a partnership with Marblehead and make Don Papa available here. Premium rums such as Don Papa have added another dimension to the drinking moment and, based on the number of requests we’ve had in the UK for Don Papa, we’re excited about our brand’s future with Marblehead.”
Don Papa Rum is distilled in small batches fusing high quality sugar cane from the island of Negros Occidental, Philippines, known locally as Sugarlandia. Don Papa Rum is then aged for seven years in American oak in the foothills of Mount Kanlaon, before being blended and bottled on Negros Island, in partnership with Ginebra San Miguel. I for one cannot wait to get my hands on a bottle.
For more information visit the Don Papa Rum website at: www.donpaparum.com
Don Papa should retail at £ 29.95 for a 70cl bottle