By now you will have all heard about the new kid on the block, The Duppy Share. I first heard about the Rum back in May 2014 at the Boutique Bar Show which was being held in Manchester Town Hall. I spoke to George who hinted at something new to watch out for….I then found myself in the ACR mini-seminar sitting next to Jessica who also mentioned a new Rum that would soon be coming to market. Fast forward to July and The Duppy Share finally saw it’s launch! The Duppy share is the brainchild of The Westbourne Drinks Co which was founded by George Frost and Jessica Swinfen. The inspiration behind The Duppy Share was George’s love of the Caribbean where he used to holiday as a child with regular trips to Barbados and Anguilla. He wanted a Rum that best reflected the spirit of the Caribbean. Initially thoughts turned towards starting a Rum distillery in London but that idea was quickly eschewed in favour of sourcing Rums from the skilled producers, blenders and custodians of generations worth of family owned businesses. After numerous distillery visits and numerous Rum tastings, a blend of Rums from Barbados and Jamaica were chosen. These components are then shipped to the Netherlands for blending before being bottled in the UK to produce the Rum that you see before you.
The inspiration behind the name and also the presentation also require a little explanation. Duppies are the dark spirits of Caribbean folklore that are said to journey between islands in the dead of night to steal a share of the Rum from the barrels. Naughty little Duppies! The bottle too is a work of art, as are the labels. Reminiscent of 1930’s travel posters the labels pull together an element of nostalgia and sophistication which when coupled with the stunning bottle shape really allows The Duppy Share to deliver an experience a million miles away from what could have been given the obvious pirate links. Premiumisation is obviously a key word within the marketing of this brand but I’ll deal with that later.
The Jamaican component is a three-year old 100% pot still Rum sourced from Worthy Park. This will add the punch and funk to the Rum along with a boat load of tropical fruit. The Barbadian component is a five-year old Rum sourced from (yes, you guessed it) Foursquare Distillery which will impart the oak elements, colour and flavour and will help round out the Rum, balancing the heat of the pot still element……………..having already tasted it, my mouth is watering just writing this!
The Duppy Share – 40% abv
In the glass: The Rum is a bright gold in the glass with darker flashes. Oak is apparent from the off, as is a dose of vanilla and brown sugar. A little whiff of banana and some astringent pot still notes are also in there. There is a light honeyed sweetness along with the aroma of a bag of dried tropical fruit pieces. There is also a buttery and creamy edge to the Rum with a little light spice. On the whole, whilst there is a lot going on, it’s all quite light with nothing too forceful.
In the mouth: Wow. The thing that immediately strikes you is the weight of this Rum…….it has a really heavy body when judging against the nose. The Rum has a really big mouthfeel and enters with a little sweetness and apparent pot still Rum. It is creamy and has a little warming tropical fruit wrapped in a nutty, buttery and vanilla character. Brown sugar follows on before the Rum starts to dry out a little. Further sips once your mouth has acclimatised to the initial punch of the Rum reveal a little peppery bite and a little mango and banana. There is a little peach flavour too as an aftertaste / aroma and the back of my mouth. The finish is long with the spice edge of nutmeg and pepper. There is vanilla, dark brown sugar and peanut brittle before dry oak rounds things out.
It is very rare in this day and age that clever marketing, excellent presentation, a well woven back story and a new, unheard of brand can actually deliver on its promises of ‘premiumisation’ with most attempts being a lot of bark but no bite…..be under no illusion though that this product is perhaps one of the few exceptions that cuts through the groans and grunts of those tired with style over substance. This Rum is a beautiful blend of components that have been carefully sourced from credible producers by George and Jessica, a pairing that clearly enjoy Rum and that clearly have an understanding of what it is about Rum that others like too. It’s all so easy, and perhaps tempting with a new product to blindy colour and sweeten up the Rum to open the appeal up to the mass audience but they have been respectful to the component Rums with each element allowed to shine. I’ve read some mediocre articles about the Rum and have read stories of disappointment with The Duppy Share but I myself share none of that negativity. It has a little bite, is full of flavour, is presented beautifully and is priced keenly at £27 a bottle. I got the opportunity to try the Rum at the Boutique RumFest and also at RumFest itself in varying forms, both neat and in a punch. I’ve since been out and purchased more of the Rum and I wholeheartedly recommend that you do too.
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