Havana Club Unión Launch

HAVANA CLUB UNIÓN LAUNCH SEES CUBAN RUM AND CIGARS PAIRED IN WORLD ‘FIRST’

Havana Club Union*Press Release*

Havana Club, the leading rum in the super-premium category, has announced the launch of Havana Club Unión, the first-ever rum made to perfectly match a Cuban cigar, the Cohiba Siglo VI. The new expression is the latest prestige product in the Havana Club Icónica Collection and will appeal to rum and cigar connoisseurs seeking to experience true Cuban culture.

Havana Club Unión joins two of the world’s most revered luxuries (Cuban rum and cigars) and their shared heritage and provenance. The launch marks a collaboration between two of the industries’ most passionate characters, Havana Club’s Maestro Ronero, Asbel Morales, and Cuba’s most renowned Cigar sommelier, Fernando Fernández. Together they have crafted the perfect blend of Cuban heritage, tradition and know-how. Asbel Morales has been inspired by the process of how tobacco leaves are aged, blended and matured, to create Havana Club Unión. By selecting small batches of rare rums that have been repeatedly aged and blended, Morales has created a prestige rum that beautifully marries the smooth and powerful flavour of the classic Cohiba Siglo VI cigar.

Havana Club Union BottleA premium cedar wooden box houses the expression, and features the logos of Havana Club and Cohiba together in an elegant combination of black and gold colours, bringing the luxury character of the expression to life. The bottle’s clean and round design is in line with the distinct shape of Havana Club’s award-winning Icónica Collection, which includes the brand’s most prestigious rums; Havana Club Selección de Maestros, Havana Club Añejo 15 Años and Havana Club Máximo Extra Añejo.

Jérôme Cottin-Bizzone, Managing Director of Havana Club International, comments: “This is a very exciting time for the ultra-premium rum category, and the launch of Havana Club Unión helps strengthen our position in the category.  Our Icónica Collection is now even more appealing, and we’re confident that consumers looking for quality extra-aged drinks with great authenticity will be drawn to Havana Club Unión”.

Asbel Morales, Maestro Ronero for Havana Club, comments: “Havana Club Unión and Cohiba cigars represent distinguished expressions from the same soil and authentic tradition; their shared origins and rich heritage make them natural partners. It was an honour to collaborate with Cigar Sommelier Fernando Fernández to create this prestige rum, which presents notes of sweet vanilla, chocolate and dried fruit flavours”.

Havana Club Unión has a 40% ABV and is a permanent addition to the brand’s Icónica Collection. The expression will be available in more than 15 countries, including Cuba, China, Peru, Germany and Mexico.

As the likelihood of us getting to try this Rum is pretty non-existent, we have included the producers official tasting notes below:

Tasting Notes:

Colour: Havana Club Unión distinguishes itself by an impressively deep amber glow as testimony to its long natural aging.

Nose: The rich aroma of the liquid balances oak and smoke with subtle tones of citrus, coconut, dried fruits and coffee.

Palate: Softly woody on the palate, Havana Club Unión is accented with sweet vanilla, chocolate and dried fruit flavours.

Finish: Rich and aromatic.

Perfect serve: Havana Club Union is best enjoyed by rum connoisseurs as a slow-sipping rum, neat or on the rocks. For the ultimate tasting experience, it is best paired with a Cohiba Siglo VI cigar.  

*End*    

The presentation looks wonderful and the pairing combination sounds like it will provide a great experience. We are big fans of Havana Club at Rum Diaries Blog and if miracles do indeed happen and we get to try this wonderful sounding Rum, and even the Rum and Cigar pairing experience, we’ll be sure to post our findings here!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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