William George Rum

A few weeks ago at Manchester Rum Festival I got to meet a chap named Andrew Nicholls promoting a Rum. That Rum was called William George. I had been enjoying my bottle for a few months now so it was good to put a face to the brand. Andrew himself is one of the founders and oversaw the blending of the Rum. He started life as a bartender in January 2000 and only recently gave that up at the end of 2018. Andrew is the Netherlands Rum Educator for WSET and was the Benelux Representative for the ACR (Authentic Caribbean Rum) programme. On top of this he has gained awards for his bartending and bars, is part of the seminar selection committee for Tales of the Cocktail and is also on the judging panel for ‘Worlds 50 Best Bars’……His list of accolades is far more impressive than anything I can muster….though I do have a 25m swimming badge and a certificate marking my third place in the school ‘egg and spoon’ race in 1985.

There is also a story behind the Rum, so if you’ll indulge me I’ll recount it below.

William Simpson

Andrew created this blend to honour his two grandfathers…..can you guess their names? Yep….you got it…..William and George. William Simpson (above) and George Nicholls (below) were Grandfathers to the two founders of William George Rum….Andrew and Richard Nicholls.

George Nicholls

William moved from England to Zambia in 1938 and returned to England to serve in World war II….he then returned to Zambia after the war. George moved from England to Zimbabwe in 1956 after also serving in World War II. Both men developed a love of Africa and they would have been in Africa at the same time in 1956, though they were living in separate countries. This connection ties through to the imaging used on the labels. Housed in a tall and elegant bottle, the label is quite unique and detailled. William lived in Zambia and George lived in Zimbabwe. On the border between these two countries is Victoria Falls. The quill on the compass is pointing to 11 degrees west of magnetic North which in 1956 would have been true North when calculated from Victoria Falls. Further label details connect to the Rums namesakes with the font being taken from a 1964 Certificate of Baptism that George had signed as Godfather to his friends child. The handwritten element reflects the writing found in a letter that William sent to his wife (Andrew and Richards Grandmother) in the 1950’s and the wording you see reads ‘blissful happiness for decades of time’. This is what was written by William in the letter to Wendy. So there you go. Lets have a look at the bottle contents.

William George Rum – 43% abv – Blended Rum

It looks to be that the blend has been put together without any emphasis on age or origin, instead attempting to focus on the flavour profile and the core value of no additives. The information on the bottle tells us that the Rum has been blended in Amsterdam, so that will be at E&A Scheer. It is a blend of six Rums in total. Four Pot Still Jamaican Rums and two multi-column Trinidadian Rums. The Jamaican Pot Still components which make up 61% of the blend are all unaged. They are from Hampden, Worthy Park, New Yarmouth and Clarendon. The multi column Trinidadian components which account for 39% of the blend are obviously from Angostura. One of them is unaged and the other is a blend of 2 to 5 year old Rums matured in 200 litre ex-bourbon barrels which are then carbon filtered to remove colour. The ester range of the marques used within the blend ranges from 100 gr/hlaa to 900gr/hlaa with the total volatile count of the final blend being 317.1 gr/hlaa.

Tasting Notes

Nose: Nice and oily in the glass with legs taking an age to form. There’s no doubting or avoiding the fact that this blend has a majority Jamaican pot still component within. Bright grassy cane notes. The merest hint of the familiar aroma of Uncle Wray. Molasses. Creamy. Tinned fruit cocktail and single cream. Candied sweetness of pineapple rings in juice. A good balance is struck as just when you get your nose lost in the unaged pot still, the lighter aged column notes lift to the surface and bring with them vanilla. Citrus oil and a little bright fruit sweetness linger almost permanently as you approach the glass and as the liquid heats up it morphs into warm banana fritters. A little ethyl acetate creeps in right at the back end. Plenty to enjoy here.

Mouth: Not as sweet an entry as the nose eluded to but it’s definitely as oily as the appearance led me to believe. Plenty of grip on the palate with a little heat. A hint of tinned strawberry soaked trifle sponge. It’s all pot still up front and very approachable….also massively enjoyable neat. Grassy vibrant cane plays alongside the merest hint of white pepper and the zip of citrus. Sugared almonds. A mixed bag of creamy Macadamia and Cashew nuts. Sweetened whipped cream and peaches round things out. Growing heat.

Not as entertaining on the palate as it is on the nose (maybe a lift to 46% would assist?) but that is not meant to do the palate a disservice….it wouldn’t usually see regular rotation neat for me but it has done since I opened it. Dare I say it that I’m also mentioning it in the same sentence as Veritas……which is quite frankly a superb Rum and is high praise indeed….though this does sit around £10 higher in price than Veritas. Its designed to mix well but also to display and retain its character….and it does. It makes a superb Daiquiri (I do enjoy prominent pot still in a daiquiri) and a very refreshing Rum and Tonic. Also…..I love a Banana Daiquiri, and with a more than 50% pot still component, this does a hell of a job. My bottle was picked up from the chaps at Skylark Spirits on their Amazon Store.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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