AuRhum “Purity” Jamaican Rum

Today I have a familiar Rum but from an unfamiliar independent bottler. The familiar Rum was distilled in St. Catherine (so we know where its origins lie) and the unfamiliar bottler is AuRhum….who hail from Denmark. Before we dig into the bottle information it may be prudent to set the scene of who AuRhum actually are and why they choose to do what they do.

AuRhum is a company comprising three Rum enthusiasts, Alexander Vincit, Lindy Andersen and Tommy Andersen. These three enthusiasts have known each other for a good many years and they share a passion for their Rum ‘hobby’. But why decide to become independent bottlers in a market that is becoming saturated? Varying degrees of quality and varying degrees of honesty within the existing marketplace are two reasons. The raison d’etre for these three enthusiasts is that they believe that the consumer deserves an honest approach and a good experience when they purchase a bottle. As a result their key rules are based around zero additives and zero sugar. They want the experience to be authentic, honest and more importantly, affordable without having to spend upwards of £100 on a bottle. With all of this in mind, AuRhum aim to create a range of bottlings that are either unique or that enable rarely seen distillates to be enjoyed. As if their lofty, but sensible goals weren’t enough, as both Alexander and Lindy work in the armed forces they want to assist and support both current and former colleagues who perhaps have not shared their luck. They insist that 5% of the company profits must be donated to a Veteran Charity in Denmark.

Pretty admirable stuff. But we need to shift focus to the bottle that is being assessed today….AuRhum “Purity” Jamaican Rum

AuRhum “Purity” Jamaican Rum – 57% abv – 0g/l additives

As mentioned at the beginning, we gain most of the information that we need from the bottle, with the remaining questions being asked directly. Distilled in St. Catherine, Jamaica can only mean one thing, and that is distillation at the mighty Worthy Park on their Forsyths double retort pot still. You can gain a wealth of information about the distillery and its products by clicking here. The marque information is unavailable but generally the most commonly available aged marque is WPL (Worthy Park Light – 60-119 gr/laa) although that is not confirmed. Distilled in late 2013 / early 2014, the Rum was matured for 4 years at the distillery in ex-bourbon barrels prior to being shipped to Denmark in early 2018 for a further 1 year ‘finish’ in ex-Port casks. It was bottled for AuRhum in early 2019 and is a release of 360 bottles, mine being hand numbered as 148 and it is presented at 57% abv with No Sugar, No Additives and No Chill Filtration. It is available for the equivalent of around £82 plus postage. If awards are your thing, it picked up a Gold at the 2019 Nordic Rum Fest.

Tasting Notes

Nose: Nice and punchy. Its apparent youth and associated alcohol are quite forceful initially. Fortunately they don’t stick around and dissipate rather quickly after a few minutes in the glass. Immediately it reveals the now trademark signatures of a Worthy Park offering….Big solid notes of strong, stewed black tea. This is elevated and carried on a mushy overripe banana sweetness that throws mashed up mango into the mix, with spice bun and sweet coconut milk rice. Warm blackcurrant jelly that has been recently poured over trifle sponges and is waiting to set. Heavy berry and fortified wine notes themselves bring dark chocolate, raisins, prune juice and a developing spiced characteristic. This spice driven facet to the nose is initially quite peppery with cinnamon, fiery fresh ginger and a hint of cumin. As the Rum develops in the glass, and it really does develop over time, more of that sweet rice and coconut milk begins to usher in a creamy characteristic and the once stewed black tea morphs into a more mellow and milky spiced chai offering. The merest hint of window putty makes itself known.

Mouth: Plenty of heat on the first couple of visits. The relative youth of the rum coupled with its 57% abv means that it’s one that needs a little acclimatisation. As your palate becomes accustomed to the heat, a sharply sweet and hot spiced note are the order of the day with fiery crystallised ginger and pepper balancing well with a bag of dried cranberries. Almost immediately it feels like the rum is starting to dry out but rather confusingly as soon as this feeling has washed over the tip of your tongue, a real saliva inducing sweetness bathes the sides of your mouth with tart and sweet red and black currants and a hint of gooseberry which, given the vast quantity of other Worthy Park bottlings that I’ve consumed, must be as a result of the port cask. Continuity is there from nose to mid palate with the familiar overripe banana and black tea mixing with the creamier coconut rice, vanilla rice pudding and milky chai. There’s a slice of sour cherry pie leading into the finish that does possess some real length and is heavily spiced with ginger, black pepper and a touch of ginger cake. A little dark chocolate bitterness wrapped up with tart berries and sweeter prunes ushers in a return of a spicy red wine characteristic. Maybe some raisins and a touch of soft liquorice. It becomes a little bit ‘cigar ash’ at the back end as the fruit dissipates and you do begin to feel more cask influence growing.

In Conclusion: It’s quite young, and it shows in both the heated nature of the distillate and its delivery which can feel a little like an excited puppy dog clamouring for your attention. It’s also a fiery proposition, and one where the alcohol carries some real influence throughout and as a result the transitions can feel a little jumpy, but the overarching factor remains that the base spirit is a very solid one. The finishing period in port casks has definitely added something worthwhile to the Rum rather than detracting from it. For me it certainly is an enjoyable Rum, and like that excited puppy, I’ve grown quite fond of it. More than worth a purchase.

4 / 5

© Steven James and Rum Diaries Blog 2020. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

2 responses to “AuRhum “Purity” Jamaican Rum

  1. Pingback: AuRhum “Infinity” Jamaican Rum | Rum Diaries Blog

  2. Pingback: AuRhum "Infinity" Jamaican Rum | Wine News Site

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