SAINT JAMES RUM MARKS 250th ANNIVERSARY CELEBRATIONS IN STYLE THIS JULY
Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign.
Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a pioneer in its category, being the first rum to create vintage specific blends, and designing an innovative square bottle in order to maximise storage and minimise breakage on the long sea-voyages to its original export markets.
Today the iconic Rhum Agricole is still produced in Martinique, which has the only rum AOC (appellation controllée) in the world, and more precisely in Sainte-Marie, on the East coast of the island. Saint James Rum is and has always been committed to quality, heritage, innovation and traditional expertise. The special Saint James Cuvée 1765, a blend created in homage to the original 1765 style, is the epitome of the quality of the products it offers. The brand is also at the forefront of the new mixology trend and has recently developed links with key stars in this field including top mixologist and barman, Stephen Martin.
The week of 6-12 July, which traditionally marks the end of the sugar harvest, is set to be a key moment during the 250th anniversary celebrations in Martinique. “The programme includes visits around the distillery; masterclasses and tastings; and a live show culminating in the release of a commemorative limited edition: an ultra-premium blend of six of the best Saint James vintages, presented in a luxurious glass flagon with embossed metal neck,” comments Nadège Perrot, international Saint James brand manager. To pay full tribute to Saint James rich history, other festivities will be taking place across the world including an anniversary party in Paris, multi-media advertising campaigns and outstanding point-of-sale promotions. This milestone anniversary will make 2015 a Saint James year!
Whilst we won’t be fortunate enough to join in with the festivities in Martinique of Paris, we have been fortunate enough to get our grubby little fingers on a bottle of the Saint James Cuvée 1765 and cannot wait to try it. We use the Saint James Royal Ambre as part of our bespoke 7 Rum Mai Tai blend so are looking forward to tasting a release created to pay homage to the original 1765 style!
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