LONDON RUM WEEK LAUNCHES THIS OCTOBER

*Press Release*

LONDON RUM WEEK LAUNCHES THIS OCTOBER

From the makers of RumFest, London Rum Week is a week-long celebration of rum across bars all over the capital, ahead of RumFest 2018

London Rum Week
15th – 21st October

RumFest
Saturday 20th & 21st October 2018
London’s Earl’s Court
ILEC Conference Centre
rumfest.co.uk

RumFest tickets start from £44.55 and can be purchased here

Bigger and better than ever before, RumFest is launching London Rum Week to prolong the celebrations of one of the nations favourite tipples. With an abundance of events taking place from rum launches and Tiki Thursday to rum masterclasses, rum-lovers from across the capital will have endless opportunities to get involved.

RumFest, the world’s premier festival of rum, will also return to London this autumn to host an abundance of tastings, masterclasses and delicious food all under one roof. Taking place 20th-21st October, over 400 world-class rum brands, mixologists, master blenders and specialists will jet in from around the world, to celebrate their passion for all things rum, taking visitors on a rum pilgrimage to explore the exquisite and unique. For more information on Rum Week and RumFest, visit the website.

RumFest is the lead event in the newly launched London Rum Week this October. Kicking off on Monday 15th, rum-focused activities will take place across the capital for the first five days, including the launch of Hampden Rum from one of Jamaica’s oldest distilleries at Usain Bolt’s new London bar Tracks & Records, a Q&A with Bailey Pryor, the five-time Emmy Award-Winning Director and Producer, a showcase of rare rums & cigars at La Casa del Habano with award-winning rum maker Richard Seale and much more.

Also part of London Rum week is The 6th Golden Rum Barrel Awards & Dinner, to be held at The Holiday Inn Kensington Forum, on Sunday 21st October. This star-studded night will see awards given to best in the rum industry including the Best Rums of 2018, Best Rum Master, Best Rum Bar, Best Rum Brand Ambassador and Rum Influencer of the Year .

Running as the highlight event, RumFest – the worlds finest festival of rum, opens its doors on the Saturday 20th – Sunday 21st October. With over 400 rum brands united together under one roof, guests will be able to enjoy exclusive tastings and pairings, take part in a variety of masterclasses and learn the art of perfecting a rum cocktail from leading mixologists.

New for this year, Ian Burrell, renowned Global Rum Ambassador and RumFest Founder, will be leading a one-off tasting on the Saturday and Sunday, showcasing five rare and expensive rums with a combined retail value of £1500. Tickets for all masterclasses (except those stated) are included within the entry ticket, however, places are limited and must to be booked in advance.

Sponsoring the main stage this year is London’s newest tropical escape bar Laki Kane. Co-founded by award-winning mixologist Georgi Radev, the bar produces innovative cocktails and is the first bar in the world to make all syrups in-house without using refined sugars. Using the finest rums, sugar cane syrups and a hand-picked selection of rare and exotic ingredients, Laki Kane will be showcasing their mixology expertise.

Speaking about this year’s events, founder and Global Rum Ambassador Ian Burrell;
“RumFest is a fantastic chance to get the inside track on the next big thing in rum as well as try some hidden gems on the market. Last year proved once again that this is THE event for anyone in the business of rum, with the worlds best brands, master blenders, distilleries and aficionados from across the globe. 2018 promises to raise the bar again with a few more surprises!”

A variety of additional masterclass sessions will take place across the course of the weekend. All sessions will involve tutored rum and cocktail tasting by spirit experts.
Saturday Masterclasses:
– Angostura
– La Hechicera
– Velier Masterclasses with Luca Gargano
– Canadian Rums
– Appleton Rum
– Flor de Caña

Sunday Masterclasses:
– Real McCoy
– Foursquare class with Richard Seale
– Appleton Rum
– Velier Masterclasses

For rum connoisseurs, the RumFest Golden Tot Tokens will give you the opportunity to taste limited edition and premium rums, retailing from £80-250.

In addition, Saturday guests will be able to place their bids at the Rum Auction, with premium rums priced from £500 – £2000. There will also be a host of chef demos throughout the weekend from Shivi Ramoutar, The Modern Caribbean Chef & Hassan de Four.

RumFest tickets are now on sale from £44.55 per day, which includes tastings of over 400 rums, complimentary invites to all masterclasses and seminars (except those stated) and rum experience tasting glass. For full information on RumFest and to buy tickets, head to rumfest.co.uk.

A full itinerary for London Rum Week can be found on http://www.londonrumweek.com. Activities across the week include Hampden Rum launch at Usain Bolt’s new London bar, a showcase of rare rums and cigars at La Casa del Habano plus much more to be announced. For more information regarding London Rum Week or to get involved contact info@rumfest.co.uk.

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Rum Week is back with a vengeance! Some amazing events going on. It’s a shame that we’re up in Manchester at times like this but that theres still plenty to look forward to! We hope that we see a few of you over the course of the weekend.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

JAH45 Silver Jamaican Rum

A new range from a familiar stable. JAH45 is the brainchild of the newly formed Hellshire Club….or more specifically its CEO Carl Stephenson. Carl, a former executive of J Wray & Nephew is also the guy behind the excellent Elements 8 Range and their Republica Rum was reviewed here. But this article is all about JAH45 Jamaican Rum. Origin wise the whole marketing side of things links nicely to the Rum in the bottle. JAH being Rastafarian for God, though in this instance it is being used as a reference to Jamaica. 45 as you will have worked out relates to 45 RPM speed on a turntable. JAH45 draws its origins from the revolutionary sound systems in Kingston during the 1950’s that provided affordable entertainment that was subsequently used by liquor stores to entice customers in to buy Rum. Huge speakers would be set up and DJs would set up turntables and bang out local music. For me it calls to mind artists like U-Roy and Toots & the Maytals. 

Anyhow, onto the Rum. The range itself will comprise 5 bottlings. The Silver being reviewed today, Gold, Dark, Spiced and Overproof. Again, not too enamored with the use of colour as a classification but given the target market for the bottlings and their insane pricing levels it’s probably the right approach. Insane pricing because the bottles range from £20 to £27 which is priced to sell and be affordable to those wanting to take a trip into the unknown. Initially the company approach is the get the Rums into the on-trade and they have already been picked up by the Las Iguanas restaurant group.

JAH45 Silver Jamaican Rum – 40% abv 

The liquid in the bottle is a blend of unaged Pot and Column distilled Rums from Hampden, New Yarmouth and Clarendon. New Yarmouth is the distillery that produces W&N Overproof and Clarendon is the distillery that produces Monymusk. Hampden is the distillery that produces pure magic and the stuff of dreams.

Tasting Notes

Nose: Fresh, vibrant, grassy sugarcane. Powdered sugar. The heady intoxicating molasses aroma that permeates a distillery. Light astringency. There is a definite light punch of pot still that is tempered by the column component to merely a gentle slap. Funk….but really accessible funk. Pineapple syrup. Foam bananas. A little menthol nose. Pear drops. Wet cardboard. Really pleasant and whilst it has that magical Jamaican edge that we crave, it’s not at all scary for those new to Jamaican Rum.

Mouth: A near perfect translation from nose to mouth. Sweet entry. Oilier than expected. Light tropical fruit. Pineapple, guava, mango. Fresh banana. A touch of liquorice. Something vaguely herbal. It has way more going for it than a £20 bottle should do, and it packs way more authentic and true flavour than a lot of Rums twice its price.

Now obviously you won’t be drinking this neat, though that’s how I managed to clear close to a quarter of the bottle….getting to know it. I know for a fact that when thrown into a Daiquiri with a drop of Banane du Brésil, greatness ensues. But I’ve been enjoying it as a long drink with Ting. No measures, just feel it. Makes a banging drink.

I want to taste more pot still…but its a double-edged sword. More pot still would equal greater expense and that is not the intention here. There is enough interest here to hold my gaze for a while and really with all of the super premium fancy bottled stuff being hawked to consumers for extortionate prices, what the Rum world needs is accessible true, interesting Jamaican rums that have not been messed with. Yes you have the Appleton range but whilst relatively inexpensive are a little light on the vibrant pot components. This isn’t. This has just enough pot still to lift it above the close competition. I’d love to see these Rums with supermarket availability.

4 / 5

I see its direct competitor as Appleton White, and in my opinion the JAH45 Silver kills it. For £20, this much flavour, honest origins, and no funny business…..its a must buy.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Worlds Largest Rum Tasting

*Press Release*

GLOBAL RUM AMBASSADOR TO STAGE THE WORLD’S LARGEST RUM TASTING AS PRECURSOR TO EIGHTH ANNUAL RUMFEST

rum experience no date

Very limited spaces available to the Guiness World Record attempt and tickets available now on a first come first serve basis

Thursday 9th October 2014,
London’s ILEC, Earl’s Court

Tickets at £10, now on sale from rumfest.co.uk

JET_3588CGlobal Rum Ambassador Ian Burrell is inviting rum fans to become official record breakers as he bids to take the title of ‘World’s Largest Rum Tasting’ at what is set to be the biggest rum tasting experience ever to be staged. Taking place on Thursday 9th October as a precursor to the eighth annual The RumFest, rum enthusiasts will be treated to a tasting experience at London’s ILEC Conference Centre, Earl’s Court where they will be able to sample and discover rums from six prestigious rum brands. These brands have been hand-picked by Burrell especially for the event and reflect the diversity of blends, taste and style on offer across the rum category and will be presented by some of the industry’s leading names. From Appleton’s Jamaican-style Rum presented by esteemed Master Blender Joy Spence, to a Rum which bring a bit of history to the evening with Pusser’s Navy Rum presented by Peter Thornton and George Freegard, to Trinidadian-style Angostura presented by Master Distiller John  Georges, this will be a unique and one-off evening for rum lovers. Officially adjudicated by a Guinness World Records representative and hosted by Ian Burrell, tickets are available to buy now for only £10 and tables of 10 can be pre-booked for groups, all available with more information on all four days of events from The RumFest website.

JET_2654CFor the first time in history, RumFest invites guests to become part of a record-breaking attempt to host the world’s largest rum tasting, with hundreds of rum enthusiasts coming together to sample six esteemed rums from across the globe.

Representing Jamaica, Appleton’s Rum will be sipped and savoured with commentary from revered Master Blender, Joy Spence, whilst the Spanish style of rum, Don Q will be sipped and savoured with a yet to be announced speaker. For a historical twist Pusser’s Navy Rum will be presented by George Freegard and Peter Thornton. Angostura will bring a taste of Trinidad to the evening hosted by Master Distiller John Georges and the delights of Cuban’s classic Havana Club will be a part of the World Record Attempt with one final rum to be announced in the coming weeks.

Doors will open at 5pm where guests will be greeted with a welcome speech from Global Rum Ambassador and RumFest founder Ian Burrell, followed by an introduction to the rules and regulations of the Guinness World Records. From 6.30pm the world record attempt will begin as guests taste the six rums from some of the world’s most revered rum distilleries followed by an audience Q&A and the presentation of the Guinness World Records certificate.

Global Rum Ambassador and RumFest Founder Ian Burrell comments, “The possibility of hosting the World’s Largest Rum Tasting is incredibly exciting and we cannot wait to share the experience with so many rum lovers and it will be the perfect way to kick off what will be four days of superb rum celebrations. Rum is a spirit loved by many and to have the chance to taste six esteemed rums hosted by their top master blenders, ambassadors and distillers is an honour and a privilege. I cannot wait to share it with you all!”

The RumFest takes place in London at the ILEC on Friday 10th for press and trade and Saturday 11th to Sunday 12th October 2014 for trade and consumers. Standard tickets are now on sale at £49.95 for Saturday and Sunday, which include access to all areas of the the event and single measure tastings from the majority of exhibitors. The brand new Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information please visit the RumFest website.

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© Steven James and Rum Diaries Blog 2014. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.