WIRSPA Names Global ACR Ambassador

*Press Release*

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WIRSPA NAMES NEIL MORRIS AS GLOBAL AMBASSADOR FOR THE AUTHENTIC CARIBBEAN RUM MARQUE

NGM @ LaunchWIRSPA has announced that Mr Neil Morris has been named Global Ambassador for the Authentic Caribbean Rum (ACR) Marque. For this position, Morris will develop his new functions in the context of the training and education elements of the ACR Marque campaign that is being carried out in more than 12 countries across the globe and covers some 15 rum producing countries within the Caribbean.

After successfully launching the ACR campaign in Europe, the United States and Canada, the naming of Neil Morris further strengthens WIRSPA’s commitment to the campaign. Broad knowledge of the industry has been gained from 30 plus years in alcoholic beverages including some 20 years of experience working with companies in the Caribbean. This provides an almost unique bridge across the numerous cultures of Europe, North America and the Caribbean region. His experience in the region dates back to 1982 working with Red Stripe in Jamaica and continues now as Global Ambassador for ACR Rum.

Morris has visited more than 30 rum distilleries spread across more than 20 countries including non-ACR locations. He has also visited Whisky and other spirits distilleries plus many breweries as part of his general training within the alcoholic beverage sector. His strong awareness regarding the industry’s regulation and his experience in sensory training and evaluation make his profile ideal for these tasks. He is also a qualified Chef with broad experience in top quality bar and restaurant management.

Frank Ward, Chairman of WIRSPA, noted that “by naming Neil Morris Global Ambassador we are strengthening the ACR campaign thanks to his in-depth knowledge of the rum category and his broad international experience that matches the requirements of our global campaign”.

‘To date, more than 4.000 bartenders have been trained in Europe and the goal is to train 1,000 more in North America in 2015’ says Morris. ‘The campaign is now making great strides in US and Canadian markets where we want to continue to bring quality rum education to spirits industry professionals.

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I attended one of the Manchester sessions a while ago and enjoyed a lot of the Rums on display during the session……I’m also still in the running for a possible place on the second stage of training that would involve a potential trip to the Caribbean…..my fingers are firmly crossed!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

It’s Rum Month for WIRSPA and ACR

*Press Release*

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It’s Rum Month!

The Authentic Caribbean Rum Marque will be present at the leading rum shows during October, one of the busiest months in high quality spirits events around Europe. With the German Rum Festival, RUMFEST UK, Show Rum in Rome and the Belgium Rum Festival all take place during October 2014, along with other leading spirits shows like Bar Convent Berlin, Barforum in Barcelona, Boutique Bar Show in Edinburgh and Salone del Gusto in Turin, the Authentic Caribbean Rum Marque will provide training and information to trade professionals during many of these shows to continue with its educational campaign around Europe.

If you are a spirits professional or aficionado, the month of October is one of the busiest months in the calendar. In fact, Germany hosts one of the leading spirits events in Europe (Bar Convent Berlin) and a Rum Festival just days before. Likewise, London Cocktail week takes place the week before Rumfest UK takes over the ILEC Conference Centre in Earls Court. And with other key industry events taking place all over Europe, October can clearly state its case as “The Rum Month”.

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Which is why the Authentic Caribbean Rum (ACR) Marque, developed by the West Indies Rum and Spirits Producers’ Association (WIRSPA), will be present at some of the leading events in order to continue its international educational campaign for drinks professionals.

The timetable of  “Spirited” Events during the Month of October include:

During the 4th and 5th of October the Marque will be present at the German Rum Festival, one of the most successful themed rum events in Germany. International Panel member Bastian Heuser will represent the Marque, providing sampling opportunities with a stand and providing further insight in a master class during the event. Two days after, the Marque will participate in Bar Convent Berlin, hosting a stand and offering a master class that will be delivered by ACR International Panel member Andrew Nicholls.

On Friday October 10th, during the start of RumFest London, WIRSPA will hold a special seminar with the objective of developing business internationally for producers of the rums under the Authentic Caribbean Rum (ACR) Marque. The seminar will include the participation of Ian Burrell, world rum ambassador and creator of RumFest UK and a presentation by IWSR on the rum category worldwide.

Following events in Germany and the UK, the Marque will continue its October tour of Europe to participate in Barforum Barcelona (20th-23rd), the Boutique Bar Show in Edinburgh (22nd) and Salone del Gusto in Turin (23rd– 27th). In all events the focus will be in providing information and education to all drinks professionals interested in learning more about the category.

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Having attended the ACR Training on it’s Manchester visit to Liars Club, I found it to be a worthwhile venture to transfer knowledge about the marque and also the Rums under the umbrella to get some unbelievably great Rums out into the public consciousness. I personally got to try some Rums that I had never tried ( I still can’t locate a bottle of the amazing Monymusk ) and although the training is geared more towards the trade aspect, I thoroughly enjoyed my day. Of course it helped that the training was being delivered by Amit Sood and that I was sat next to the knowledgeable Michael Sweetman of the UK Bartenders Guild and Phil Nienhuis, who is also a massive Rum fanatic. If you have the opportunity to attend an event, I suggest that you do!

© Steven James and Rum Diaries Blog 2014. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.