Rumfests 10th Anniversary is a Sell Out Success

*Press Release*

SELL OUT SUCCESS FOR RUMFEST 10

THOUSANDS OF RUM LOVERS JOIN THE UK’S LEADING RUM FESTIVAL FOR TASTINGS, MASTERCLASSES & 10TH ANNIVERSARY CELEBRATIONS

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court
rumfest.co.uk

Levi Roots with RumFest founder Ian Burrell at RumFest 2016

Thousands descended on London’s ILEC over the weekend for a very special edition of RumFest. Celebrating a decade of championing rum culture in the UK, organisers pulled out all the stops to mark the milestone with hundreds of rums from around the world and special guests including Levi Roots and Beach Bum Berry. Tastings, masterclasses and seminars gave an incredible insight into the world of rum for both newcomers and aficionados across the weekend, with the spirit of the culture brought to life with live music and RumFest’s renowned Carnival Hour. 2016 also saw the return of The Rum Auction raising over £4,000 for charity. Full details of the event can be found via The RumFest website.

Over 400 rums were on offer at this year’s RumFest, presented by distillers and blenders from all corners of the globe and all available to sip, savour, buy and take home. Well-known brands like Bacardi, St Nicholas Abbey, Diplomatico and Mount Gay showcased some of their lesser known gems while ticket-holders were given the chance to discover and sample newcomers like Cornwall’s own Dead Man’s Fingers and India’s Wild Tiger. Golden Tot tokens made a welcome return to give the more discerning drinker access to ultra-premium and rare rums, some of which retail for over £200 a bottle.

Those looking to heighten their knowledge of one of the most exciting spirits in the world, took part in intimate seminars and masterclasses over the weekend. Diplamatico presented some its newest releases and Mount Gay‘s master blender Allen Smith gave an exclusive UK first tasting of its limited edition pure pot still and column distillate rums. Sam Smallman of Rococo chocolates delved into Rum and Chocolate pairings in his third year at the festival, while newcomers were taught about rum tasting notes and vocabulary by Kim Lahiri to discover the key aromas in their favourite tipple.

On the main stage Saturday, RumFest founder Ian Burrell was on hand to take guests and bidders through rums on offer a the Rum Auction and a grand total of £4,000 was raised and all to donate to Max’s Foundation, a charity dedicated to helping detection of hypertrophic cardiomyopathy and other heart conditions in pre-adolescent children. Celebrity chef Hasan De Four made a RumFest return and cooked up a storm to demonstrate how to get rum in the kitchen, while Jeff ‘Beachbum’ Berry told the story of the founding father of Tiki, Don the beachcomber. Sunday’s main stage hosted a takeover of the famous Levi Roots as he showcased a tasting of his new restaurant Levi’s Caribbean Smokehouse. The revered master blender Joy Spence was interviewed by Ian Burrell with a tasting of Appleton Estate rums and bartenders competed for a trip to Barbados in the fierce Doorly’s Rum Competition.

Kicking off the rum-fuelled weekend on the Friday, the trade-only Boutique RumFest returned for a seventh year providing a platform for the industry’s newcomers and independent brands. Rum wholesalers, distributors, buyers, bar professionals and importers congregated from as far afield as Panama and Japan, presenting the perfect opportunity to sample the next big thing.

Ian Burrell, Global Rum Ambassador and RumFest founder says, “We could never have predicted how successful RumFest would become when we started out all those years ago and what a ride its been. It’s great to see so many old faces back to join us in celebrating rum culture but also the new comers who are getting to know the spirit properly for the very first time. A huge thanks to the brands, blenders, ambassadors, speakers and rum lovers who came over the weekend, here’s to the next 10 years!”

*End*

We were fortunate enough to attend and personally think that it was one of the best years in terms of seminars and sheer variety of rums available. Something to suit everyone and with the addition this year of a Velier stand……it was pretty much heaven spread over a weekend. Our own write-up of the events from Friday morning until Sunday evening will follow once we’ve come down from the high of the weekend.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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RumFest Announces 10th Anniversary Event

*Press Release*

RUMFEST CELEBRATES NATIONAL RUM DAY & ANNOUNCES 10TH ANNIVERSARY EVENT

TICKETS AVAILABLE FOR THE UK’S LARGEST CELEBRATION OF RUM CULTURE

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court
rumfest.co.uk

With the arrival of National Rum Day today, RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour, try and buy to take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven-day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinks” Beach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23^rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.

*End*

We’ll be there again and (not wanting to wish the next few months away) can’t wait, with highlights being the chance to see Jeff Berry in action! Again it looks like there is a whole host of fun planned! Roll on October.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

London Rum Experience Week and RumFest Shenanigans

Given the huge amount of Rum based events going on in the lead up to this years UK RumFest, there is a high likelihood that if this performance is repeated next year we may have to take a short-term rental in South West London! We thought that by making the trip on Thursday morning clutching our Rum University and RumFest tickets that we would be experiencing a lot……but in truth we didn’t even scratch the surface. What we shall attempt to do though is talk you through some of the more standout points of our 2015 RumFest experience!

Friday morning saw us grab a cup of tea take a seat on the comfy sofas in the lobby of the Ibis Hotel. We were soon joined by John Coelho-Charles, Helena Tiare Olsen, Keegan Menezes, Robert Burr and Paul Yellin. Much chatting ensued with topics as varied as Santeria Rum, the weather and the strange fruit on offer at the street market outside of our hotel……As we sat waiting, Ian walked into the lobby, made a b-line for the sofas and greeted us all. Good start. A short while later due to London traffic (among other things) we clocked Tito Cordero enter the building which meant that Rum University could start. We were all ushered into one of the seminar rooms off the main hall with a few of us taking a cheeky glimpse of the exhibition space being set up for the weekends fun.

The Diplomatico Rum seminar kicked things off with a really open insight into the sheer range of distillates that can be produced at DUSA. Now irrespective of your opinion on the Rums produced and sold under the Diplomatico brand, they have a pretty special collection of stills at DUSA….and we got to hear about all of them.

Next up was a pretty special olfactory seminar presented by Kim Lahiri of Aroma Academy. It was all about reconstructing the aroma profiles not deconstructing them which is done via Aroma Recognition and Aroma Vocabulary. Very interesting and enlightening stuff. After a quick break for lunch which consisted of the amazing Fish n Chips from the on site pub….(just ask Helena for a review) we were into the afternoon session.

The afternoons learning opportunity was provided by Richard Seale of Foursquare Distillery who led with his own rather brutal assessment of the current state of the industry and a real insight into alcohol plants vs spirit production. He also brought proposals for the future classification of the Rum category. A proposal in conjunction with Luca Gargano that would see Rum categorised as follows:

• 100% Pot Still (Pure Single Rum)
• Pot / Column (Single Blended)
• Column (Coffey Still)
• Multi-Column

 

Off the back of this we got to try the upcoming Habitation Velier Foursquare 100% Pot Still release…..dazzling doesn’t quite cover it.

The seminar ended with a little food for thought….’Not all Rums with added sugar are bad…..but all of the bad ones will have added sugar’. A very interesting day spent and a learning opportunity that we will be looking to undertake again next year! We were then released into the quite amazing Boutique RumFest……

 

 

 

 

 

Boutique RumFest

This year saw some absolutely amazing Rums on display and the experience is probably best dealt with via a series of images….

Bushtea Rum

Bush Tea Rum is more of a botanical Rum….distilled in the UK it was quite a unique proposition and something that tasted quite different in a world of very ‘samey’ spiced Rums…

 

 

Ekte Rums

Coming from Denmark and with Daniel Nunez Bascunan at the helm, the range of Rums available was great with our particular favourites being the Light & Dry (Barbados and Trinidad) and Pungent & Geeky (Jamaica and Barbados). We really hope that these get a UK release as we are mad keen to try them again.

 

Bristol Classic Rum

We were so so pleased to see the guys from Bristol Classic there. We are big fans of their output and the releases on display didn’t disappoint. Of the bottles on display, we already own the Worthy Park 8, Diamond Distillery 2003 and Foursquare 2004. Standouts were the simply sublime Port Morant 25yr, Haiti 2004 and Mauritius 5yr.We hope tobe able to pick up a few more Bristol bottlings over the coming year.

 

 

 

Hamilton Ministry of Rum Collection

This collection was quite simply stunning. The St Lucian 9 yr 100% Pot Still at 66.7% abv (which we fortunately ended up leaving with the remains of) is an absolute triumph, once again singling out St Lucia Distillers as one of the better current producers. Produced by their John Dore still it is an absolute melting pot of flavours and a real demonstration of a beautiful pot distilled Rum. We also have to say that the Jamaican Gold and Jamaican Black were no slouches either. Both from Worthy Park, the only difference is the addition of extra caramel colouring. We also got to meet Ed Hamilton too which was definitely one to tick of the list! European bottlers were being sought on this visit….though sadly not for the St Lucia 9yr as Ed’s allocation has all already been bottled.

 

 

 

 

 

 

 

 

 

Matugga Rum

These guys were a real standout for us. 100 % Pot Still Rum distilled here in the UK. There is a real signature profile running through both the Gold and Spiced with a real hit of smoke which keeps things interesting. We predict good things in 2016 for these guys.

 

 

 

 

 

 

 

Nine Leaves Rum

The Nine Leaves range of Rums from Japan have been on our list for a while and we finally got to try them. Three interesting cask finished including quite a powerful Cabernet Sauvignon Cask and an American Oak Cask were all very different and all offered something unique. As expected the wine cask was very heavy on tannins and not for everyone but I quite enjoyed it. The real star though was the Clear which displayed once again, a really large amount of character as a result of the fermentation and pot distillation. One to pick up in the future.

 

 

 

 

 

Rum Nation

We are already quite familiar with a lot of the Rum Nation releases but it was great to see their Rums on display there. The new Caroni 1999 was another accessible Caroni from them and now resides on our shelves.

 

 

Hampden Estate

Hampden Estate were also present, or should we say that Christelle was present. We are more than aware of Hampden Gold which has no age at all but a hell of a lot of flavour. What struck us was the amount of flavour carried by Rumfire even given its 63%…..we don’t own it yet but we will be looking to pick it up soon.

 

 

Other exhibitors of real note were the sublime offerings of Worthy Park Rum Bar Rum, the amazing Real McCoy and St Nicholas Abbey with their slightly more mature 5yr and sugar cane syrup. A great evening where we also bumped into our friend Sian…this years Boutique really trumped last years (which was also good) and we came away from the event with a real sense of a proper progression and new direction for the event with an emphasis on a few more independent bottlers really helping shake things up.

RumFest 2015

Again, a series of images seems way more appropriate than paragraphs attempting to sum up what a photograph can do quite easily.

After the disappointing sweetness of the first Angostura No1 release (red), the second Angostura No1 release (purple) really redeems itself with such a beautiful concentration of flavours and a dryness that is really very appealing

Sean Duprey giving us a little lectured tasting of Angostura Rums

The Bacardi shack was again another highlight. So well presented and this year with an emphasis on Ocho (Bacardi 8) and its versatility

A few selected serves to highlight Bacardi 8…..the Old Cuban was particularly good

Pussers….just yes. We know the range, we love the range, we got to try the range…you NEED Gunpowder Proof in your life….and the new blue label at 40% is no slouch either

Great to meet George again and to see him getting so passionate about Pussers

Matugga Rum proved to be a real head turner and a massive hit and Jacines Rum Cake was phenomenal

Matugga Golden…..a really pleasant hit of smoke running though it

Don Q Gran Anejo……a really really great example of a well made and very flavourful lighter column spirit

Tiburon Rum brought their own Jack sparrow look-a-like to the event (pictures further down)….whilst we’re not huge fans of pirate based japery….it was good fun nonetheless

Our Rum of the Year thus far…..the Foursquare Port Cask

Steven eavesdropping on a deep discussion between two greats….Richard Seale and Dave Broom…

The next cask finish release from Foursquare….Zinfandel Cask….so unbelievably delicate and candyfloss like

Richard magically producing a bottle of their first cask strength release…..it was way more delicate than you’d think and carried with it some amazing aromas and flavours

A real divider of opinions…..Mauritius Club…full on Bakewell tart in a glass…..I’m quite a fan

The new Gold Of Mauritius 5yr….Solera in this case merely means multiple barrels. It carries the same salty, nutty, chocolate profile as Gold just with a more balanced finish given a few years in oak…

The range of Mezan releases presented by Eaux de Vie….the Guyana 2005 just had to come home with us

Lambs….their Alfred Lamb Cask Selection was absolutely beautiful

Botran….we are fans of the range here and it was great to reacquaint ourselves

The anniversary release….very limited quantities…..the Rum was great and the experience of using the Spice and Citrus essences was a really good experience

The seminars were also great fun this year too. We got to attend two separate versions of the Velier Seminar with the charismatic Luca Gargano and we also got the opportunity to attend the Rhums of Martinique Room with Jerry Gitany and Benoit Bail which was a great experience……

House of Velier Seminar(s)

Luca Gargano stating to warm up…

Luca in full flow…

Probably the most charismatic man that we have ever met….so much passion for Rum and all that it entails. An absolutely wonderful series of seminars giving great insight to the Rum, the man and his motivation…and of course we got to try some amazing Rums

Star of the show….the Habitation Velier releases…Foursquare 100% Pot Still

Star of the show….the Habitation Velier releases…Forsyths 151 proof

Star of the show….the Habitation Velier releases…Forsyths Pot Still

Star of the show….the Habitation Velier releases…Forsyths Pot Still

A quite phenomenal Caroni…..

Rhum Rhum Liberation 2012….version integrale

Barnali and Luca….the shot that we could use….

Steven and Luca…..how big should we make the canvas print of this one?

 

Rhums of Martinique Room

Jerry and Benoit giving the introduction….

These guys must be at the forefront of experimenting with cask finishes….some really interesting HSE expressions to try

These guys must be at the forefront of experimenting with cask finishes….some really interesting HSE expressions to try

Jerry extolling the virtues of Rhum Neisson….we are now believers!

We were fortunate enough to pick a bottle of this Rhum Neisson expression up….so so good

Every one of these expressions carried something interesting and flavourful….

Onto Benoit and Rhum Saint James…..quite beautiful expression this one….another that we were able to pick up and bring back with us…

…and this expression was an absolute delight….

Onto Trois Rivieres…..

We really enjoyed this expression….

…and this was beautiful….very well rounded

Having only ever tried La Mauny Blanc, we were very impressed with what the range had to offer….

This being the particular stand out expression…..

Emilie finishing off with a ‘Ti Punch….or several….we are really going to miss her when she moves….

Group photo…..Jerry, Benoit, Emilie, Audrey and Paul Yellin getting in on things….

Steven with Benoit and Jerry…..we finally got to meet these guys and can’t wait until our paths cross again…

That pretty much concludes the photo tour of this years RumFest….as far as previous years go…there was a real focus this year on the hot discussion topic of ‘real rum’ and the seminars and exhibitors really did reflect this. Sure there were a few big hitters missing but our time was fully spent getting to talk to the exhibitors and to be honest if there had been a third day we would have had just as much to do and to see.

In terms of standout Rums from the Boutique RumFest and RumFest, we have several. The Rum Bar offerings from Worthy Park, Gold, Overproof and Rum Cream were all outstanding. Matugga Rum made a big impression on a lot of people including us. The Ed Hamilton Ministry of Rum Collection was a joy to try. The Ekte Rums and Nine Leaves also impressed us a lot. The new Foursquare releases have us VERY excited and the upcoming Habitation Velier releases are going to inspire some Rum Pokémon in us (Gotta Catch Em All). All in all, 2016 is lining up to be very exciting and very expensive!

We couldn’t sign off though without a story and a few pictures of the great friends that we met again and also met for the first time. We met a couple from the US, Timothy and Louann Mace who were very complimentary about this site and in fact used our updates on RumFest to plan their trip over here to the event which was great to hear as its good to know that we are pitching the right content…and that it is useful!

Barnali with Captain Jack

Steven with Darius and James from Trilogy Brands and Fred from Gold of Mauritius

Ian and Helena….

Steven judging his first cocktail competition in great company…

We finally got to meet Johnny…

Steven with John and Kevin….

We couldn’t leave this one out….Steven with the awesome Andy Abrahams…

Rum people truly are great people

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

A Rum Roaring Success

*Press Release*

Tastings, parties, masterclasses, dinners, pairings and more brought rum lovers to the capital for the first ever Rum Experience Week culminating in the UK’s biggest annual celebration of the spirit at RumFest 2015

#rumweek

Monday 12th – Sunday 18th October 2015 
London

rumexperienceweek.com
rumfest.co.uk

Last week rum took over London with a week of curated events in the first ever Rum Experience Week, culminating in the ninth annual RumFest. Rum Experience Week raised awareness of the spirit like never before teaming up with leading bars, chefs, distillers, brands and rum lovers to showcase new ways to enjoy one of the country’s favourite tipples. Highlights of the week included a first-taste of Lamb’s Single Cask at Voltaire, an exclusive Rum Masters Dinner, an interactive live tasting in the Shard with Appleton Rum which trended on Twitter in the UK, a Thames Tiki rum cruise, rum pairings with cigars and chocolate, the return of Boutique RumFest and the Rum Experience University and much more. At the weekend thousands flocked to London’s ILEC for RumFest and a sell out Saturday, where rum makers from all over the world showcased their blends in tastings, masterclasses, seminars, cocktails and more. Full details of all events and next year’s dates to be announced soon and can be found via The RumFest and Rum Experience Week websites.

Rum Experience Week and RumFest offered the most comprehensive rum programme the UK has ever seen. Headed up by Global Rum Ambassador Ian Burrell, the seven-day series welcomed both rum newcomers and the discerning drinker to embrace the vibrant culture of rum and change perceptions by exploring new ways to enjoy the spirit.

The week began at one of Alfred Lamb’s old rum stores under the Thames at Voltaire, where Lamb’s Navy Rum hosted an exclusive tasting of the first limited edition batch of Lamb’s Single Cask, followed by the official launch party for Rum Experience Week.  Some of the world’s most renowned ambassadors including Richard Seale from Foursquare and Luca Gargano from Velier Rums presented a special tasting at Bourne & Hollingsworth as well as raising a number of pressing issues affecting the rum industry including the categorisation of the spirit. Appleton Estate Rum welcomed over 400 lucky rum enthusiasts the chance to take part in the ultimate ‘alternative night in’, as they presented #AppletonLive the ‘Taste of Jamaica’ welcoming both fans at home and at a very special event at The Shard the ultimate live interactive Twitter tasting resulting in it trending on Twitter in the UK. Rum lovers set sail aboard the Tiki Boat on Thursday for Tiki On The Thames with plenty of Tiki vibes, Tiki tunes and Tiki cocktails before a special after party at the famous Mahiki Club in Mayfair.

Those looking for more of an official education in rum took part in the Rum Experience University on Friday, with an in-depth course that offered a recognised diploma. Industry figures also congregated for RumFest’s sister trade show Boutique RumFest that allows buyers, distributors, distillers, press and industry figures from all over the globe to network and sample new rums before anyone else.

Rum Experience Week ended with a bang as RumFest took over London’s ILEC for the country’s biggest celebration of rum. Over 400 of the rarest and most diverse rums from across the globe were on offer for ticket holders to sip, savour and buy along with some more premium rums available to try as part of the Golden Tot offering. Leading and emerging rum brands took part in intimate seminars, masterclasses and more while the main stage presented cooking demonstrations and the return of the Rum Auction, which raised over £5000 for charity. (Note: We won the Foursquare Mahiki bottle in the auction)

Ian Burrell, Global Rum Ambassador and Rum Experience Week Founder comments, “The turnout and reaction for Rum Experience Week and RumFest has been phenomenal. It’s such a joy to see so many people as interested and excited by rum and it’s a testament to the versatility and variety of the spirit. A big thanks goes out to all of the brands, ambassadors, blenders, mixologists and rum lovers who travelled from all over the world to be a part of the many rum events in the capital and we hope to see you all again next year!”

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Exhibitor Quotes

“The best of the 6 RumFests we have attended. Saturday was a great day, the visitors to our stand were really interested to learn more about rum and The Diplomatico range, they seemed to really like the venue and it’s location.” Diplomatico

“The best thing we’ve done for 2015.” Rum Bar

“Delighted to be a part of RumFest again this year. Great turnout, lots of fun and we are already discussing how we can embrace this event further next year.” Marussia

“It was a great experience to show the quality of the rums under the D.O.C. Ron de Venezuela in this prestigious event. A unique opportunity to meet UK professionals and rum lovers. Congratulations to all RumFest’s team!” D.O.C. Ron de Venezuela

“Showcasing Matugga Rum – a new entrant to the U.K. drinks market, at the Boutique RumFest and at The UK RumFest yielded an abundance of positive results. Our participation in the show boosted awareness of our brand amongst rum enthusiasts, and facilitated networking with the international drinks trade. Impressive exposure, great experience, highly recommended – we’re looking forward to RumFest 2016.” Paul and Jacine Rutasikwa, Matugga Beverages

“Once again, the Duppies enjoyed spreading the mischief at this year’s RumFest. A year on from our launch, it was great to be back amongst the rum family, saying hello to people we met last year and introducing The Duppy Share to newcomers. It’s exciting to see the interest in rum growing and growing, and to be a part of the rum revolution.” Duppy Share

“For Botran the show was fantastic exposure. RumFest has played a huge part in the re-introduction of Botran to the UK and the reception we had was incredibly positive. It was a great opportunity to educate people on Botran and our plans for the UK market.” Botran

“Being distributed by VDS UK for 3 months mostly in London’s bars, the rum fest was an excellent opportunity to meet rum connoisseurs and get their feedbacks. See you next year!” HeeJoy

“We enjoyed RumFest 2015. A relaxing and entertaining venue to interact with the friends, the trade, customers, and receive their feedback.” Nicholas Abbey Rum

“It was an amazing experience thanks to everyone involved. I was able to listen to the valuable feedback from a lot of customers who came by our stand. We were also able to secure a distributor in the UK so we hope more and more people will be able to enjoy NINE LEAVES rum!  A huge thank you to the festival organizers, and everyone who attended the event. I will continue to keep ‘sincerely making rum’. That’s a promise.” Nine Leaves

“RumFest was fantastic for us this year due to our rebrand of Britain’s favourite spiced rum, Old J. We also showcased our new flavours Cherry and Gold which went down a storm with the public. Whisky Exchange told us it was the most popular this year which was also huge for us as a brand. Can’t wait for next year!!” Old J Spiced Rum

“RumFest is definitely our favourite event to do. We look forward to it every year, it’s such a fun atmosphere and everyone involved is so helpful!! Roti Company

“What an excellent show with truly great feedback from the audience regarding Ron Centenario. We hope to finally have our rum available in the UK market in the near future.” Ron Centenario

“As newcomers to the British market the RumFest experience was a delightful moment to meet with customers and get some valuable insights. We enjoyed the fair very much and hope that also brought some good vibes and the most excellent rum.” Ron Barcelo

“Being part of Rum Experience Week has been a reminder of just how much the spirit is increasing in popularity. There’s a real thirst for premium liquid, as proven by the positive response to Lamb’s new Single Cask rum. We had some fantastic feedback on the full Lamb’s range at RumFest and thanks to Ian Burrell, The Global Rum Ambassador, people were again entertained and educated about Lamb’s Rum, a brand of true British Character.” Lamb’s Navy Rum

“This year was the 5th consecutive year Don Q has participated in the UK Rum Experience. Every year we find that the event helps elevate the category within the London market by educating and exposing the consumer and rum enthusiasts alike to the production process, upcoming trends, and of course great rums!” Don Q

“Westerhall Rums loved being part of this years RumFest it was fantastic to meet so many rum enthusiasts! Everyone seemed thoroughly interested in learning more about rum, and it was great to speak with so many over a Westerhall Jack Iron Cocktail. We are very much looking forward to next year. Cheers!”  Westerhall Rum

“RumFest 2016 has been one of the best shows for Pusser’s Rum. There was a great turnout and people really wanted to learn about our brand. We met some amazing individuals over the course of the weekend, and all because of rum!” Pussers Rum

Amathus has a long history with RumFest, and this year we fully supported the focus on Rhum Agricole. with fantastic activity from our AOC Martinique brands, Rhum Clement and Rhum JM.” Amathus Drinks

*End*

We attended a few events along with both days of Rumfest itself and our summation will appear on these pages in the very near future accompanied by a huge quantity of images. Given the quality on display this year alongside the chosen guest speakers / masterclasses, there was a real credibility to the event and it was on the whole a really positive weekend. We’re still recovering so it must have been good! We had our own stand out moments and will reveal all when the article is published!

 © Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Rum Experience Week is One Week Away!

*Press Release*

FIRST EVER RUM EXPERIENCE WEEK
IS LESS THAN ONE WEEK AWAY

Rum lovers are invited to explore new ways to enjoy rum in a week-long series of tastings, masterclasses, parties, music & fine dining

#rumweek

Monday 12th – Sunday 18th October 2015 
London
rumexperienceweek.com

The Rum Experience is teaming up with leading bars, chefs, distillers, brands and rum lovers to curate a week-long series of events that will take over the capital next week. The week will introduce some of the world’s most renowned ambassadors including David Morrison from Appleton Rum, Richard Seale from Foursquare, Luca Gargano from Velier Rums and Luis Figueroa from Pampero Rum. Events will be hosted by a different brand or partner and will show attendees new ways to experience rum, including rum pairings with cigars and chocolate, rum infused cooking classes and exclusive menus, a Thames Tiki rum cruise and interactive tastings. The week culminates in the biggest annual rum event on the calendar as RumFest returns to the ILEC, 17th – 18th October. Tickets and more information can be found on the website – rumexperienceweek.com. #rumweek

The first ever Rum Experience Week lands in London from 12th – 18th October 2015. Headed up by Global Rum Ambassador Ian Burrell, the seven-day series aims to raise awareness of the spirit like never before and welcomes both rum newcomers and the discerning drinker to embrace the vibrant culture of rum and explore new ways to enjoy a tipple.

The rum-fuelled action kicks off on the Monday with Lamb’s Navy Rum, where those lucky enough to get a ticket can sample the first limited edition batch of Lamb’s Single Cask in one of Alfred Lamb’s old stores under the Thames at Voltaire followed by the official launch party for Rum Experience Week.  Joined by the biggest experts from the world of Rum, Bourne & Hollingsworth are delighted to invite guests to The Rum Masters Tasting & Dinner on Tuesday evening, sampling four unique and bespoke rums, specially created by master distillers for the first ever Rum Experience Week. The evening’s engaging hosts consist of some of the world’s most renowned ambassadors including David Morrison from Appleton Rum, Richard Seale from Foursquare, Luca Gargano from Velier Rums and Luis Figueroa from Pampero Rum.

Rum tasting will be taken to new heights on the Tuesday as Appleton Estate Rum is offering over 400 lucky rum enthusiasts the chance to yet again take part in the ultimate ‘alternative night in’, as they present #AppletonLive the ‘Taste of Jamaica’ Appleton Estate Rum’s Twitter Tasting. Global Rum Ambassador, Ian Burrell and Appleton Estate’s senior blender, David Morrison will host the live Twitter tasting, in which rum fans can follow online, from their very own homes, to unlock the true tastes and smells of Jamaican rum, with each tweet. Thursday welcomes rum lovers to jump aboard the Tiki Boat for Tiki On The Thames. Expect an afternoon of Tiki vibes, Tiki tunes, complementary Tiki cocktails and all things Tiki before voyagers disembark for a special after party at the famous Mahiki Club in Mayfair.

Friday sees the return of the Rum Experience University to offer rum lovers with even more of an education in rum and a recognised diploma, while industry figures gather for the annual rum trade event Boutique RumFest to sample and meet new and emerging rum brands to the UK market. Rounding off the week is the ninth annual RumFest. The huge two-day rum celebration is on course for its best year yet featuring tastings of over 400 rums, cocktail making competitions, seminars, workshops, a Christie’s rum auction, incredible food and the party atmosphere of Carnival Hour.

Gerry’s Wine & Spirits will be the official Rum Shop for the Rum Experience Week featuring a RumFest Takeover from Monday 12th – Wednesday 14th October where customers will be able to sample a selection of the exclusive rums that will be hitting RumFest and Boutique RumFest later that week, as well as speak to representatives from the various brands. With daily themes visitors will also be honoured with 10% off all rum purchases during Rum Experience Week to anyone who produces a valid RumFest ticket.

The Rum Experience Week will also celebrate the classic cocktails by giving it a Rum twist, each day bars will celebrate a different Cocktail of the Day. Monday is all about the Mojito, Tuesday the sweet Daiquiri, Wednesday plays with Mai Tai, Thursday is the exotic Pina Colada and finally Friday is Planter’s Punch day. Rum fans visiting the Rum Week bars, which includes Artesian Mahiki, Trailer Happiness, Merchant House, Rum & Sugar, Portside Parlour and London Cocktail Club will also be in with a chance of winning bottles of rum by posting a photo of themselves drinking the cocktail of the day across social media tagging #rumweek. Merchant House are also offering 50% of ALL rums across the week as hosting their weekly rum masterclass for only £20 rather than £65!

Ian Burrell, Global Rum Ambassador and Rum Experience Week Founder comments, “We are less that a week away till the first ever Rum Experience Week hits London and the excitement is building. We’ve paired up with some of the most pioneering and exciting partners and will be seeing events pop up all over the capital for the very special week of tastings, seminars, dinners, master classes, live twitter tasting and parties. Rum is an incredibly versatile spirit and there will be no better way to celebrate this than at the first ever Rum Experience Week. See you there!”

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

RUM EXPERIENCE WEEK PROGRAMME

Monday 13th October
Caribbean Hands on Cookery Class
Tickets available September | Website www.divertimenti.co.uk/cookery-school | Divertimenti Cookery School, South Kensington / Knightsbridge, 227-229 Brompton Road,  London, SW3 2EP

RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW

Cigar & Rum Pairing
Sautters Knightsbridge: 106 Mount St, London, Mayfair W1K 2TW

Alfred Lamb’s Secret Store
VIP sampling session & Rum Experience Week Launch Party | Voltaire | From 7PM RSVPs iga@wearefullfat.com

Rum Appreciation Masterclass with Peter Holland and Matugga Rum
Lounge at Library Private Members Club.

Tuesday 14th October 
Cigar & Rum Pairing
1A St James’s: London SW1A 1EF

The Rum Masters Tasting & Dinner
Bourne & Hollingsworth | Rathbone Pl, London W1T 1JF | For tickets click here

Wednesday 14th October
RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW

Cigar & Rum Pairing
La Casa Del Habano: 76 High St, Teddington TW11 8JD

Rum & Sugar Rum – Rum Cocktail Masterclass
Suitable for beginners | 6.30PM – 8PM | Rum & Sugar, Docklands

Thursday 15th October
Cigar & Rum Pairings
James J Fox: 19 St James’s St, London SW1A 1ES

Tiki on the Thames
Festival Pier departure 1.45PM – 6PM (stop off at 4PM) | £22 via Eventbrite

Rum & Sugar Live Music Gig
8PM – 11.30PM

Friday 16th October
The Rum Experience University
ILEC Conference Centre | Tickets announced soon

Boutique RumFest
ILEC Conference Centre | Trade only | Registration essential here

Rum & Rococo Chocolate Pairing
Two sittings: 5pm & 7:30pm | 3 Moxon Street, W1U 4EW | Tickets £25 & booked by contacting Sam 07469 853 957 / events@rococochocolates.com

Rum & Sugar Live Music Gig
8PM – 11.30PM

Saturday 17th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets

Sunday 19th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets

*End*

This is all lining up to be an epic week. So many things going on, if you have even an outside chance of making it along to any of them then you look to be heading towards a great time with hopefully a little bit of rum education thrown in!

We’ll be down from mid-afternoon Thursday to join in the fun!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Rumfest Returns

*Press Release*

“RUM IS MORE THAN A SPIRIT, IT’S A LIFESTYLE”

Expect rum connoisseurs from all corners of the globe at the UK’s largest rum celebration taking place next month – The RumFest

The RumFest
Saturday 17th & Sunday 18th October 2015
London’s ILEC, Earl’s Court
rumfest.co.uk

As RumFest fast approaches the rum tickled talent on display at the ILEC, London will host industry heavyweights with barrels of experience set to inform, entertain and captivate. The two-day rum extravaganza on Saturday 17th and Sunday 18th October features over 400 of the most diverse rums from across the globe including established favourites Diplomatico, Bacardi, Havana Club, Lamb’s Navy Rum, The Duppy Share, Don Q, Botron and newcomers Gold Of Mauritius, Matugga Rum and Nine Leaves as well as the return of the Golden Tot initiative allowing visitors to taste the rarest and most exquisite blends on the market. Leading master blenders, ambassadors, mixologists and industry aficionados will be on hand to take visitors on a voyage of rum discovery. Golden highlights include Diplomatico master blender Chris Tito, foodie hedonist Vanessa Bolosier of Creole Kitchen delivering vibrant food with a slice of spice, contemporary Caribbean cuisine from Shivi Ramoutar, rum and chocolate pairings, talks and tastings. Tickets are selling fast from £49.95, including a new VIP package priced at £75 that allows for exclusive early entry, a three course Caribbean lunch and goody bag. Tickets and more information are available now from the RumFest website.

“Rum is more than a spirit, it’s a lifestyle”. Global Rum Ambassador Ian Burrell

The countdown begins for the ninth edition of the world’s premier rum festival taking place at ILEC Conference Centre, Earl’s Court on Saturday 17th and Sunday 18th October 2015. Thousands of rum lovers will be treated to blends from all corners of the globe. Whether a Ron Tiburon from Belize, a Le Dom Tom from France or a Nine Leaves blend from Japan, there are over 400 rare and exquisite rums to sip, savour and buy across the two days. Following the success of last year, the Golden Tot tokens return where visitors can pick up a token for just £5 opening the doors to rum’s elite allowing the more serious rum enthusiast to try rums that usually retail for over £200 a bottle.

Away from the tasting shacks and immersive pop-ups will be a series of enriching and tantalising seminars, masterclasses and workshops including the not-to-be missed Cachaca Tasting mapping out its rich history in Brazil and flavours; an introductory level aroma masterclasses; chocolate and rum pairing; a fascinating look at the history of rum; and a series of one-to-one tastings. Top blenders, mixologists and distillers will also be on hand to teach ticket holders the art of cocktail making as well as more ways to enjoy their favourite rums. Whilst one of the most influential and awarded personalities in the rum world, the legendary Tito Cordero, Diplomatico’s Master Blender, will take visitors on a journey through the foothills of the Andes.

The RumFest’s famous food offering will deliver mouth-watering cuisine from exotic rum making locations and temperatures are set to rise with live stage demos showcasing rum pairings, cooking demos, live cocktail competitions and more. Vanessa Bolosier creator Creole Kitchen is model turned award-winning chef and will be bringing years of inherited stories and recipes to RumFest’s Main Stage. Expect big flavours and plenty of spice from a lady with innate Caribbean cuisine knowledge. Contemporary Caribbean cook Shivi Ramoutar will take over Sunday’s Main Stage presenting her culinary mission to twist these classic Caribbean dishes and ingredients from her childhood into her own vibrant, fresh and easy-to-make delights.

Other highlights for 2015 include the return of RumFest’s Auction in partnership with Christie’s auction house. A must see for this year, RumFest is hoping to smash last year’s grand total where over 20 precious and rare rum were sold off for charity. Carnival Hour rounds off the RumFest experience each day in the ultimate party finale, featuring live bands and dancers that embrace the fun and social spirit of rum.

This year for the first time in history The Rum Experience is teaming up with leading bars, chefs, distillers, brands and rum lovers to curate a week-long series of events that will take over the capital for the inaugural The Rum Experience Week. Each event will be hosted by a different brand or partner and will show attendees new ways to experience rum, including rum pairings with cigars and chocolate, rum infused cooking classes and exclusive menus, a Thames Tiki rum cruise and interactive tastings. The fitting finale to the week long-long events is of course The RumFest. Tickets to select events are available now and more events will be announced soon with full information on the website – rumexperienceweek.com or from rumfest.co.uk.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the return of RumFest, Burrell says, “We’ve refined RumFest this year into something very special. We’ll be taking rum lovers on the UK’s biggest celebration of rum yet, showing them the fun side of the culture, while at the same time giving an insight into the spirit so they can take home what they’ve learnt, armed with a better understanding of the spirit. And with this we introduce the first ever Rum Experience Week which allows rum and spirit lovers to rejoice in the marvels of the category in an entire week-long celebration. We look forward to seeing you there.”

The RumFest takes place in London at the ILEC, 17th to 18th October 2015. Standard day tickets are now on sale at £49.95, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £75 and allow for early access of one hour ahead of standard ticket buyers along with a two course Caribbean lunch and RumFest goodie bag. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. Tickets to the new private rum tastings will be announced soon. For full information on RumFest and to buy tickets head to rumfest.co.uk.

*End*

This really is lining up to be an absolute monster of an event with some amazing new brands to look out for along with some mainstays of the category. In particular for us, we are really looking forward to experiencing Nine Leaves Rum from Japan, Gold of Mauritius (and hopefully with their Mauritius Club Rum) and the new kid on the block Matugga Rum. We also hope for another amazing line up of seminars with particular emphasis on hearing what Richard Seale of Foursquare Distillery has to say. High on the priority list too is a meet up with our Rum friends from both the UK and abroad….such a great gathering of fanatics (the peaceful kind)  in one place to celebrate Rum can only be a good thing. Pick up your tickets now and we’ll see you there!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Rum Experience Week

*Press Release*

FIRST EVER RUM EXPERIENCE WEEK TO TAKE OVER LONDON

Rum lovers invited to explore new ways with rum in a week-long series of tastings, masterclasses, parties, music & fine dining

#rumweek

Monday 12th – Sunday 18th October 2015 
London
rumexperienceweek.com

The Rum Experience is teaming up with leading bars, chefs, distillers, brands and rum lovers to curate a week-long series of events that will take over the capital in October. Taking place at various prestigious venues across the city including The Shard, Christies Auction House, The Thames, Mahiki Club, Voltaire and more, each event will be hosted by a different brand or partner and will show attendees new ways to experience rum, including rum pairings with cigars and chocolate, rum infused cooking classes and exclusive menus, a Thames Tiki rum cruise and interactive tastings. The week culminates in the biggest annual rum event on the calendar as RumFest returns to the ILEC, 17th – 18th October. Tickets to select events are available now and more events will be announced soon. Tickets and more information can be found on the website – rumexperienceweek.com.

The first ever Rum Experience Week lands in London from 12th – 18th October 2015. Headed up by Global Rum Ambassador Ian Burrell, the seven-day series aims to raise awareness of the spirit like never before and welcomes both rum newcomers and the discerning drinker to embrace the vibrant culture of rum and explore new ways to enjoy a tipple.

The rum-fuelled action kicks off on the Monday with Lamb’s Navy Rum, where those lucky enough to get a ticket can sample the first limited edition batch of Lamb’s single cask in one of ‘Alfred Lamb’s old stores’ under the Thames at Voltaire followed by the official launch party for Rum Experience Week. On Tuesday Christies Auction House host a very special Rum Masters Dinner. Following the huge success of the Christies rum auction at RumFest last year, the auction house will welcome 40 lucky rum aficionados to a private dinner with rum distillers from around the world surrounded by artwork worth millions. Rum tasting will be taken to new heights on the Wednesday as Appleton Estate Rum welcomes rum fans to an exciting tasting with more news to be announced very soon. Hosted by Ian Burrell and Dave Morrison, Appleton’s senior blender, who will be flying in especially from Jamaica, this is one not to be missed. Thursday welcomes rum lovers to jump aboard the Tiki Boat for Tiki On The Thames. Expect an afternoon of Tiki vibes, Tiki tunes, Tiki cocktails and all things Tiki before voyagers disembark for a special after party at the famous Mahiki Club in Mayfair.

Friday sees the return of the Rum Experience University to offer rum lovers with even more of an education in rum and a recognised diploma, while industry figures gather for the annual rum trade event Boutique RumFest to sample and meet new and emerging rum brands to the UK market. Rounding off the week is the ninth annual RumFest. The huge two-day rum celebration is on course for its best year yet featuring tastings of over 400 rums, cocktail making competitions, seminars, workshops, a Christie’s rum auction, incredible food and the party atmosphere of Carnival Hour.

Gerry’s Wine & Spirits will be the official Rum Shop for the Rum Experience Week featuring a RumFest Takeover from Monday 12th – Wednesday 14th October where customers will be able to sample a selection of the exclusive rums that will be hitting RumFest and Boutique RumFest later that week, as well as speak to representatives from the various brands. With daily themes yet to be revealed, visitors will also be honoured with 10% off all rum purchases during Rum Experience Week to anyone who produces a valid RumFest ticket.

Other highlights during Rum Experience Week include a rum supper club with critically acclaimed Trinidadian chef Shivi Ramoutar, cited by The Guardian as a ‘Caribbean food supremo’, hands on rum cooking masterclasses with Divertimenti Cookery School, rum pairing sessions with chocolates as well as live music. Each day of Rum Experience Week will see rotating Cigar and Rum Pairing events in various venues across the city. Further events to be announced soon.

Ian Burrell, Global Rum Ambassador and Rum Experience Week Founder comments, “Rum is an incredibly versatile spirit, whether mixed with a cocktail, paired with chocolates or marshmallows, cooking with rum, paired with cigars or simply tasted in neat form. This versatility is something we aim to celebrate during the first ever Rum Experience Week allowing both old and new rum drinkers to experience rums in new and surprising ways with unique tastings, pairings and more. We have paired up with some incredible partners and have even more to announce soon, this will be a week of rum never to be forgotten!”

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

RUM EXPERIENCE WEEK PROGRAMME

Monday 13th October
Caribbean Hands on Cookery Class
Tickets available September | Website www.divertimenti.co.uk/cookery-school | Divertimenti Cookery School, South Kensington / Knightsbridge, 227-229 Brompton Road,  London, SW3 2EP

RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW

Cigar & Rum Pairing
Sautters Knightsbridge: 106 Mount St, London, Mayfair W1K 2TW

Alfred Lamb’s Secret Store
VIP sampling session & Rum Experience Week Launch Party | Voltaire | 7PM – 11.30PM

Tuesday 14th October 
Cigar & Rum Pairing
1A St James’s: London SW1A 1EF

RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW

Supper Club with Shivi Ramoutar
Tickets and venue TBA

Christies Rum Masters Dinner
Christie’s Rum Auction House | 8 King St, St. James, London SW1Y 6QT | Tickets released Sept.

Wednesday 14th October
RumFest Takeover @ Gerry’s Wine & Spirits
1PM – 6PM | 74 Old Compton St, London W1D 4UW

Cigar & Rum Pairing
La Casa Del Habano: 76 High St, Teddington TW11 8JD

Rum & Sugar Rum – Rum Cocktail Masterclass
Suitable for beginners | 6.30PM – 8PM | Rum & Sugar, Docklands

Thursday 15th October
Cigar & Rum Pairings
James J Fox: 19 St James’s St, London SW1A 1ES

Tiki on the Thames
Festival Pier departure 2PM – 6PM (stop off at 4PM) | £22 via Eventbrite

Rum & Sugar Live Music Gig
8PM – 11.30PM

Friday 16th October
The Rum Experience University
ILEC Conference Centre | Tickets announced soon

Boutique RumFest
ILEC Conference Centre | Trade only | Registration essential here

Rum & Rococo Chocolate Pairing
Two sittings: 5pm & 7:30pm | 3 Moxon Street, W1U 4EW | Tickets £25 & booked by contacting Sam 07469 853 957 / events@rococochocolates.com

Rum & Sugar Live Music Gig
8PM – 11.30PM

Saturday 17th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets

Sunday 19th October
RumFest 2015: the world’s premier rum festival
Tickets £49.95 / £75 (VIP) | rumfest.co.uk/purchase-tickets

*End*

We are looking to get down on Thursday afternoon so will be hoping to get ourselves to the Rum University, Boutique RumFest and RumFest itself as a minimum! If you get the chance to attend any of the events then we’d love to hear about your experiences! Looks like its going to be a great week with awareness of Rum at an all time high and in the forefront of everyone’s minds!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Rum Lovers Assemble!

*Press Release*

CALLING ALL RUM LOVERS!

TICKETS NOW ON SALE FOR RUMFEST
THE UK’S BIGGEST CELEBRATION OF RUM

Saturday 17th & Sunday 18th October 2015 
London’s ILEC, Earl’s Court
rumfest.co.uk

RumFest is set to return to the capital this year, with its most comprehensive offering to date. Rum aficionados and newcomers are invited to immerse themselves in one of the world’s best-loved spirits with masterclasses, seminars, cocktail making and quality tastings. Over 400 of the rarest and most diverse rums in the market will be showcased at the event, which has become the one-stop resource for rum lovers up and down the country for the past nine years. The Golden Tot returns in 2015 providing access to the ultra-premium rum offerings and new private and intimate tastings will give discerning drinkers the chance to discover the rarest rums from around the world. The jam-packed programme will also feature cocktail making competitions, a Christie’s rum auction, incredible food and the party atmosphere of Carnival Hour. Tickets are now on sale from £49.95, including a new VIP package priced at £75 that allows for exclusive early entry, a two course Caribbean lunch and goody bag. Tickets and more information are available now from the RumFest website.

The ninth annual RumFest is already on course for its best year yet, taking rum lovers on a voyage of discovery through the glorious world of rum. Launched by Global Rum Ambassador Ian Burrell, the The Rum Experience’s RumFest has become one of the biggest events on the rum calendar and caters for everyone who enjoys a tipple, from novices to fully fledged rum connoisseurs. 2015 will see RumFest soar to new heights thanks to a refined, rum-fuelled programme set to both educate and entertain. Whether a keen rum enthusiast, all-round spirit lover or new to the category, RumFest is the one-stop shop for all to embrace rum as a lifestyle choice.

A day ticket to RumFest gives attendees unrivaled access to try and buy over 400 different blends from around the world. Following the success of last year the Golden Tot tokens return. Available on the day for just £5, the Golden Tots open the doors to rum’s elite and allows the more serious rum enthusiast to try rums that usually retail for over £200 a bottle.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairing and the making of rums. Top blenders, mixologists and distillers will also be on hand to teach ticket holders the art of cocktail making as well as more ways to enjoy their favourite rums. In a new move for 2015 RumFest’s trade sister show Boutique RumFest will make an appearance across the two days, giving the rum super fan unprecedented access to selected rums with private tastings that have previously been reserved only for those who work in the industry.

Other highlights for 2015 include the return of RumFest’s Auction in partnership with Christie’s auction house. A must see for this year, RumFest is hoping to smash last year’s grand total where over 20 precious and rare rum were sold off for charity. The RumFest’s famous food offering will deliver mouth-watering cuisine from exotic rum making locations and temperatures are set to rise with live stage demos showcasing rum pairings, cooking demos, cocktail competitions and more. Carnival Hour rounds off the RumFest experience each day in the ultimate party finale, featuring live bands and dancers that embrace the fun and social spirit of rum.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the return of RumFest Burrell says, “We’ve refined RumFest this year into something very special. We’ll be taking rum lovers on the UK’s biggest celebration of rum, showing them the fun side of the culture, while at the same time giving an insight into the spirit so they can take home what they’ve learnt, armed with a better understanding of the spirit.”

The RumFest takes place in London at the ILEC, 17th to 18th October 2015. Standard day tickets are now on sale at £49.95, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £75 and allow for early access of one hour ahead of standard ticket buyers along with a two course Caribbean lunch and RumFest goodie bag. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. Tickets to the new private rum tastings will be announced soon. For full information on RumFest and to buy tickets head to rumfest.co.uk.

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This years RumFest already sounds like its set to be quite a spectacle……we can’t wait! Keep checking these pages for further updates!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

RumFest and Boutique RumFest Return!

*Press Release*

BOUTIQUE RUMFEST WELCOMES RON TIBURON, LE DOM TOM, NINE LEAVES, PANAMONTE, PANAMA RED, JUAN SANTOS & RON ESCLAVO TO SIXTH ANNUAL EVENT

FOUNDER & GLOBAL RUM AMBASSADOR IAN BURRELL ALSO UNVEILS 
THE MOST COMPREHENSIVE RUMFEST EVER

Boutique RumFest – Friday 16th October, 2015, 3PM-9PM
RumFest – Saturday 17th – 18th October, 2015, 12PM-6PM

London’s Earl’s Court, ILEC Conference Centre
rumfest.co.uk

Boutique RumFest, the UK’s leading trade event for new and independent rums and Cachaças, is back for its sixth year after overwhelming support last year on October 16th 2015 at the ILEC in London.  Boasting a mixture of first-look access to some of the most exciting new brands on the market and unmissable talks covering a wide range of issues affecting the industry, Boutique RumFest is the place for industry figures to stay ahead of the curve.  Already confirmed to appear at Boutique RumFest are Ron Tiburon, Le Dom Tom, Japanese distiller, bottler and distributor Nine Leaves and more. For consumers, RumFest has also confirmed its biggest programme to-date, featuring tastings with over 400 rums from around the world, masterclasses, brand experiences, seminars, along with entertainment and mouth-watering cuisine. Registration for those interested in attending Boutique RumFest is open now and can be submitted online here. Tickets for RumFest are on sale and priced at £49.95, available from the RumFest website.

Founded by Global Rum Ambassador Ian Burrell and The Rum Experience, Boutique RumFest has gone from strength to strength each year thanks in part to the to the meteoric rise of the rum category and limited opportunities for young and independent brands to showcase their products to those that matter. The trade and press only event attracts wholesalers, distributors, buyers, bar professionals and importers from all over Europe to discover new and exciting rums from around the world. There will also be seminars on current topics such as the controversial levels of sugar that has recently been discovered in certain rums and whether brands should be made to disclose this information.

Already confirmed for this year’s Boutique RumFest is premium Belizian rum brand Ron Tiburon, Le Dom Tom, which launched only last year in France and Japanese distiller, bottler and distributor Nine Leaves. From Panama, Panamonte and Panama Red will be appearing along with Juan Santos from Columbia and Ron Esclavo from the Dominican Republic.

For rum-loving consumers, RumFest will be returning this year on the Saturday and Sunday after Boutique RumFest with extended opening times and a new VIP ticket option that allows for earlier entry, two course meal and special RumFest souvenirs. Now in its ninth year the world’s premier rum festival will showcase rums from around the world including over 400 of the rarest and most diverse available on the market. Following last year’s success the Golden Tot is back to give rum lovers the chance to try ultra-premium blends, some of which are not available to buy or drink anywhere else in the world. As well as exhibiting, brands will now have the opportunity to takeover intimate experience rooms to promote new releases and more to RumFest ticket holders. Sampling sessions will also allow small groups of discerning rum enthusiasts to sample handpicked rums from brands around the globe, guided by their representatives. Brands set to feature at RumFest this year include some old favourites and some exciting new additions, all to be announced soon. Better than ever RumFest is set to feature masterclasses, seminars, cocktail making and tastings for both rum newcomers and aficionados, along with the food, music and culture of one of the world’s best-loved spirits.

Speaking about the return, Global Rum Ambassador Ian Burrell said: “Last year the new ILEC venue provided the perfect setting for rum lovers to delve deeper into the world of rum and we’re excited to be heading back there this year with an even more exciting programme. Expect undiscovered new rums from around the world at Boutique RumFest as well as discussions on key issues affecting the industry, while at RumFest we’ll be taking rum lovers on the UK’s biggest celebration of rum with masterclasses, talks, amazing food and of course – rum!”

Ian Burrell is proud to be bringing The Rum Experience University to RumFest for the second year and the 2015 programme and tickets will be announced soon.

Registration for The Boutique RumFest is now open for members of trade/press and form submissions can be found HERE. Exhibitors looking to get involved in the event can apply by emailing emma@rumfest.co.uk.

The RumFest takes place in London at the ILEC, 17th to 18th October 2015. Standard day tickets are now on sale at £49.95, which includes access to all areas of the event and tastings from all of the exhibitors. VIP tickets are on sale from £75 and allow for an extra hour at the event along with a two course Caribbean lunch and RumFest goodie bag.

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Some really exciting brands on display this year it seems. We at Rum Diaries Blog are massively keen to get to try a good selection including the much fabled Nine Leaves Rum having had our eye on it for a while! We also can’t wait to see which guest speakers and seminars will be announced so keep an eye on these pages for further updates as and when we get them…..Maybe we’ll even get to attend the Rum University this year! Hopefully we’ll get to see you there!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Gold of Mauritius

Readers and Subscribers will be more than aware that I have covered a few Rums from Mauritius previously, but this one is a little ‘different’ to say the least.

A chance meeting with Darius Burrows of Trilogy Beverage Brands gave me my first opportunity to taste Gold of Mauritius. Then whilst visiting the Boutique RumFest, we again got the opportunity to try the Rum and also to meet and talk to its creator, Frederic Bestel. It really is unlike anything that I have tasted previously, but first a little information on its creation.

Frederic buys in specific unaged Rums from local distillers on Mauritius and sets about his unique maturation process. He buys in used Port barrels from South Africa. These barrels arrive in Mauritius with Port residues still inside them and it is within these barrels that he ages the as yet unaged Rums. As a general rule the process takes approximately 12 months although this is barrel dependent. Some barrels have far less Port residue and therefore require the Rum to be in there for around 15 to 16 months, others far less.

Prior to bottling, around 10 to 14 barrels are selected, dependent upon how Frederic rates them in terms of maturation and flavour gained. Bear in mind that the wood used in South Africa for these barrels is not that great and if left in there too long, the Rum can develop an unwanted bitter taste. So Frederic takes these 10 to 14 barrels of Rum and blends them by hand to create the consistent flavour profile that he is looking for.

Given the high temperatures in Mauritius, cold filtration was initially employed by Frederic but now he has amended his methods to use normal paper filtration at 5 Microns. The colour and flavour come from the time spent in the barrels and the Port influence, although caramel colour is sometimes used to ensure consistency between batches as the specific barrels used can often give the Rum an Orange, Red or Brown appearance. The profile is one that Frederic believes gives him his own identity, and I’d have to agree. The wood influence is dialled down due to its bitterness and Frederic estimates that around 80% of the flavour profile is as a result of the Port influence with the other 20% as a result of the original unaged locally produced Rum.

Quite an insight into the methods used and all obtained directly from Frederic who has been very helpful since we first met. In this Rum, Frederic feels that he has a product that epitomises the essence of Mauritius. But how does it actually taste……

Gold of Mauritius – 40% abv

In the glass: The liquid is a dark mahogany brown / red and the initial aromas fight to jump out of the glass. Salted peanuts hit you in a big way along with chocolate and something that smells like sawdust! I would say that initially there is a bourbon like aroma to it. Fresh figs, malt, cocoa beans and more of the salted peanuts round out the aromas. It has a really unique aroma, very inviting stuff, although it is not Rum like at all.

In the mouth: There is an initial sweetness alongside a peppery spice. Instant nutty flavours are present, like a good quality chocolate bar with salted peanuts. There is also a heavy hit of coffee. Subsequent visits to the glass reveal chocolate pudding minus the chewiness, malted chocolate milkshake and freshly cracked black pepper. The chocolate and salted nuts play a big part in this liquid for me and alongside the salted peanuts there is something like freshly shelled hazelnuts. Strangely there is also a little bit of an Anejo Tequila taste to the it, maybe from the base Rums used. The finish is medium length and full of coffee, dark chocolate, those coffee beans coated in chocolate, and salted peanut butter. A very flavourful liquid, but not Rum like at all.

For want of a better phrase, this stuff is a little bit bonkers. It tastes like no Rum that I have ever tried before. It is not instantly recognisable as a Rum given its aromas and flavours. The chocolate I can only assume is as a result of the port residues in the barrels. Definitely a desert drink as this will dominate your palate for a while in it’s silken salty chocolate goodness and the sweetness will stick around. I often first try Rums in a daiquiri, but this one? Not a chance. I used this in a Rum Old Fashioned with a dash of Black Walnut Bitters and it did the trick. It is massively easy to drink and so far out of my usual range of flavours that I have become rather fond of it, but let’s not call it Rum. I would say that it has the ability to (when used by someone who knows what they’re doing) be the basis of some pretty unique cocktails, maybe a boozy milkshake alongside a coffee liqueur. Unrecognisable as a Rum which is a shame as that’s how it’s marketed, but I don’t mind the taste.

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.