Foursquare Hereditas – Private Cask Selection

Seemingly of late, releases from the Foursquare Rum Distillery Exceptional Cask Selection have been a little like buses here in the UK……you wait ages for one, then three turn up at once. That is definitely the case here. Setting aside the Foursquare Distilled, Blended , Bottled and Velier Distributed Patrimonio we have in the space of a week seen the Exceptional Cask Selection IX which is Empery and X which is 2007 and is the successor to the excellent 2004 and even more excellent 2005. The third in this public transport based Rum release analogy was a surprise to some but a piecing together of the jigsaw pieces for others. It is the appropriately named Foursquare Hereditas Rum – Exclusive to the Whisky Exchange.

I have covered release from Foursquare Rum Distillery quite extensively on these pages and you can either put your own search in the “search box” or click here to read a little more about them. This bottling is the first exclusive release from The Whisky Exchange post unveiling of their new classification system and would be classed as Single Traditional Blended Rum under their system….or Single Blended Rum under the Gargano / Seale. It is also an exclusive Private Cask Selection bottling. But what is it like?

Foursquare Hereditas Rum – Exclusive to the Whisky Exchange – 56% abv – Single Blended Rum – 2520 bottles

As you will be well aware, Foursquare produce predominantly ‘single blended rum’ which is a single distillery blend of traditional batch (pot) and traditional continuous (twin coffey column) distillation. Unlike most other producers, Foursquare blend their batch and continuous distillates prior to maturation. Exact ratios are never revealed but you’ll occasionally be advised when something is batch or continuous ‘heavy’.

The make up of Hereditas is a 14 year solely ex-bourbon barrel Single Blended Rum and a 14 year ex-bourbon / ex-sherry Single Blended Rum. The former is self explanatory but the latter saw 10 years in ex-bourbon prior to being placed into ex-sherry barrels for a secondary maturation period of 4 years. 14 years is a long time in the Caribbean climate and we are only just starting to see Rums of this age coming out of Foursquare……the ones that I’ve tried thus far have been an intense proposition to say the least. The Sherry barrels used are all ex-Oloroso with varying histories prior to their use at Foursquare but they are all first fill.

Tasting Notes

Nose: Higher abv but absolutely no need to fight through any pesky alcohol bite. As soon as your nose gets anywhere near the glass you immediately get that familiar and classic Barbadian, and more so Foursquare nose of a well integrated oak and Vanilla. But there is so much more depth here. The intensity of a spiced fruit loaf nearing readiness in the oven. Imagine that the top of that fruit loaf had slightly burnt and crisped up a few raisins. Plump Raisins. Flamed orange peel. A heavy, warming stewed plum note develops. Hereditas possesses the kind of depth and character from the Sherry cask that I had previously only experienced on a short lived love affair with a good batch bottle of Aberlour A’Bunadh. Time in the glass allows those classic notes of coconut and damp wood to come to the fore accompanied by hazelnuts and light cocoa. Deep, approachable and inviting but with a light floral perfumed quality.

Mouth: Blimey. This is a BIG rum. Good mouthfeel. Sweetness. Bitterness of burnt raisin. Mixed candied peels. Hazelnuts. Walnuts. Plump, juicy raisins. Plenty of fruit loaf notes. Light ginger syrup. Very hedgerow….homemade mixed berry jam. Soft Liquorice. There is plenty of weight and heft on the palate. The mid palate becomes pleasingly spicy. Those 14 years of tropical maturation begin to flex their muscles. A robust dryness grips your tongue and begins to tug at the edges with a little heat and peppery spice. Plenty of wet wood and a hint of minerality. An earthy quality. Right at the back end there is a hint of coconut, dark chocolate and fennel seed. Plenty of woody and stone fruit bitterness…..all in balance with the arid barrel and sweet fruit loaf notes. The finish is entirely consistent with the entry and mid palate. Dark chocolate, plenty of wood, fruit, barrel spice and pleasing molasses and soft liquorice bitterness.

Hereditas is a multi faceted but entirely cohesive experience. Whilst it is heavily influenced by the 4 years maturation in those first fill ex-oloroso barrels…it also carries with it the heft of those 14 years in ex-bourbon in that beautiful Barbadian sunshine. Don’t you dare confuse it with the awful Rum / Sherry hybrid abominations coming out of continental Europe either. We’re talking Single Blended Rum, two barrel types, no colour and no chill filtration plus patience and time. This is a deep, woody, intensely fruity and rewarding tropically matured beast that will win over sherried whisky lovers and Rum fans alike.

It is available from The Whisky Exchange.

4 / 5

I have to confess that I was a little cautious about the trio of Sherry cask releases. I’ll be brutally honest. Premise, whilst a very competent and approachable Rum, maybe an excellent Rum by many other producers standards, just wasn’t for me. We’re talking very “nit picky” but for me it was completely overshadowed by its companion releases at the time in Dominus and 2005 and therefore was the only release that didn’t get picked up in quantities larger than two….an action which has become the norm for me and Foursquare releases. After having a little time with all three, my fears are without foundation.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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R. L. Seale’s Finest Barbados Rum – Export Proof

A relatively short one today as this is a re-review of sorts…..R.L Seale’s Finest Barbados Rum, or R.L Seale’s 10 as I’ve previously called it and how others know it has been around for a while and for me has been one of the most classic examples of Barbados Rum available. Numerous members of the Rum Community have sung its praises on multiple occasions….in fact I’d rate it on any list of ‘must have’ bottles for Rum lovers both new and old. You can read my rather basic summation of the bottle in its previous 43% abv guise here. You only have to scroll through the pages here to understand the high regard in which I hold Foursquare Distillery……But let’s dig into it.

R.L Seale’s Finest Barbados Rum – Export Proof – 46% abv – Single Blended Rum

What you have in the quite unique and very recognisable blue-bottle is a Single Blended rum. A blend of Coffey Column and Pot Still rum from Foursquare Distillery. It is a minimum of ten years old and has been matured in ex-bourbon barrels. It is a Classic Foursquare proposition and one that I enjoyed multiple bottles of in its 43% iteration. I was quite excited to see it released as a 46% products, I had no real issue with it at 43% as it always delivered just what I was looking for….classic Barbados. But it’s always nice to get that little uplift to see how it affects the overall experience and Richard is not one to do these things on a whim, there will have been thought and reasoning behind it. I had forgotten about this bottling for a while, as if often the way. But over the course of the past few months I have found myself reaching for it more and more frequently….so I thought that a re-visit was on the cards.

Tasting Notes

Nose: Classic Foursquare and classic Barbados. Vanilla. Caramel. Buttery pastries. A warming, well-integrated yet spicy wood influence. Growing powdery cocoa and a hint of coconut. The oak brings a touch of black pepper and nutmeg. A hint of raisins and citrus peel. More time in the glass reveals freshly cut apple, sugared almonds and the mildest floral top notes. Beautiful stuff.

Mouth: Beautifully dry entry but along with the obvious oak and vanilla it brings a sweetness of coconut and milk chocolate. Raisins and mixed fruit peel. Maybe a touch of citrus oil. The mid palate is all about the commanding oak. It is very drying and brings with it some welcome spice notes like cinnamon and white pepper. Flamed orange oils. It also brings a buttery pastry like quality and a hint of almond tart. Warm crème brûlée. The finish brings a little crisp apple and some raisins, maybe juicy plums before the oak and particularly the warming spiced barrel notes lead you off into the sunset. Classic Foursquare peach vapours at the death. It is both robust and gentle whilst remaining approachable.

4.5 / 5

*Hydrometer Test Result – Label stated abv 46% – Measured abv 46% – 0 g/l additives*

I had decanted and saved a small bottle of my 43% release at there was crossover with this release. Assessing it side by side I note that there does not appear to be as much caramel colour added to the new release…it is more of a straw gold…don’t let the image fool you. I also noted that this 46% release is not as wood heavy on the nose or the palate and its better for it. It just delivers more of everything…..and here’s the real killer….it is still available for between £35 and £40 in the UK.

Things are changing for Foursquare though, they are very much in the ascendancy with the Exceptional Cask Series and their collaborations with Velier….but this exposure and acclaim has been earned by producing such consistently good releases such as R.L Seale’s, the Doorly’s range and my particular favourite, Old Brigand. This bottling remains as classic an example of Barbados Rum, and Foursquare Distillery as you’ll find.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

The Paulsen Collection Foursquare Vintage 1998

We’re back into it with another Foursquare. Some bottle hunters are seeking the ‘unicorn’ Exceptional Cask Release I, more commonly known as Foursquare 1998. Bottles are rare with Gayle Seale herself having to pick them up from property auctions in Barbados. They do exist in the wild but sightings are rare and can be very expensive. So what we have here in this Paulsen Collection bottling is that very same ‘unicorn’, but perhaps without the rainbow mane and golden horn…..maybe just dressed as a regular old horse. It was available until recently quite readily and I believe it may still be available in Europe. I gained a bottle a while back as a present from my wife, I then subsequently picked up another 2 bottles from Richard Blesgraaf over in Holland. Less than 50 Euros per bottle I think.

Now you will be fully aware reading these pages that I enjoy Foursquare Rums, a quick click here will link to quite a few articles on their products to get your juices flowing about the place. Anyhow, let’s get into it.

The Paulsen Collection Foursquare Vintage 1998 – 40% abv – Traditional Rum

This Rum is, amazingly, the product of only the Coffey Column Still at Foursquare Distillery. Distilled in 1998, this Rum was matured in ex-bourbon barrels for around 8 years. It was then decanted, reduced to around bottling strength and then re-barreled for an additional 2 years of maturation totaling a minimum of 10 years tropical maturation. Presented an a heavy based square edged glass bottle with a cork closure and wax seal on the label it certainly looks the part….if that kind of thing matters to you.

Coffey Column Still at Foursquare Distillery

Tasting Notes

Nose: Classic Foursquare profile on the nose…..Vanilla, butterscotch and a beautiful marshmallow note. Peppery and well-integrated oak lays down a solid foundation for the sweeter notes to play off. A touch of dried fruit and powdery cocoa appear given time. Relatively simple and straightforward nose to this Rum, but quite enjoyable.

Mouth: Lightly sweet and far more complex on the palate. Initial vanilla and cocoa give way to a drying and quite punchy oak that scatterguns fresh fruity peppercorns and charred, spicy barrel notes. A little banana chip and dried coconut sits alongside cocoa nibs and fresh, zingy ginger juice. A medium length finish carries the oak, vanilla and cocoa into those familiar peach vapours at the back of the throat.

You sometimes have to remind yourself that this is the product of the Coffey Column still only…..nothing from their pot still. Whilst it lacks a bit of heft on the palate, I can think of no better rum to adequately display just how effective the creation of Aeneas Coffey is when in the right hands. I was going to conclude this review by saying that this Rum was very much of its time, and it’s amazing to see how far things have moved on since it’s release in 2008. Not just in the Rum world in general but in the output and confidence of Foursquare Distillery. But the truth is, released today, maybe at the island abv of 43%, it’d fly off the shelves. It’s like a more mature Old Brigand, proper enjoyable, even if it’s not the most complex offering. Column Still Rum never tasted so good.

4 / 5

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Bristol Classic Fine Barbados Rum – Foursquare 2004

This is as you’d expect, a follow-up to my recent review of the Bristol Classic Fine Barbados Rum – Foursquare 2003.

If you are unaware, Bristol Classic Rum is a company headed up by Managing Director John Barrett and they are based in, you guessed it…..Bristol. John Barrett says that Bristol Classic Rum:

“Seek out small quantities, sometimes only single barrels from a single distillery, or a single estate or even a single still to show rum in its true un-blended form. Aging at the Distillery, or here in the United Kingdom is so important to the rums development, this combined with careful bottling and a minimum of filtration allows the characteristics of each individual rum to show. Enjoy with your favourite mixer, in exciting cocktails, or at its best just over ice!”

Foursquare Distillery you will already know about but some information on other releases can be found here, or you can do a site wide search.

Bristol Classic Fine Barbados Rum – Foursquare 2004 – 43% abv – Single Blended Rum

This Rum was distilled at Foursquare Distillery in 2004 and bottled in 2013 at 43% abv. It would most likely be the result of a minimum maturation period in Barbados, of around 3 years which is the Foursquare way, with the remainder of its 9 year maturation period spent at the Bristol Spirits facility in the more temperate UK climate. It is a single blended rum, a blend of both batch and continuous distillates from the Foursquare Distillery. It saw maturation in the standard american oak ex-bourbon barrels. No bottle quantity information is available.

Again, this is bottle number two of this Rum for me, so taken was I with this and the 2003 upon release. I paid around £40.

Tasting Notes

Nose: A classic Foursquare nose. Heavily influenced by the oak it has classic bourbon spice. Maybe a nip of young (ish) alcohol. Light vanilla, nutmeg and cinnamon. A bag of mixed dried fruit sits alongside warm rice pudding. Toasted coconut alongside Snowballs….marshmallow coated in milk chocolate coated in desiccated coconut. A touch of citrus oil. Warming oak sits in the background carrying everything. Perhaps a little nutty too.

Mouth: A beautifully balanced entry with nuts and oak up front. The peppery oak announces itself straight away with warmth and a real bite. This develops into peanuts and chocolate….Reese’s Peanut Butter Cups. Mild dried fruit sweetness punches through and brings candied citrus peels. Vanilla. Coconut coated in milk chocolate. The mid palate starts with the nuttiness and leads into a drying bourbon oak. This becomes a theme into the finish which is all nuts, milk chocolate and coconut. Warming medium length finish.

It’s a good, solid Rum and is very typical of what you’d expect to find in a ‘standard’ Foursquare release…..well integrated oak and a classic Barbados, or more to the point, classic Foursquare profile…albeit with a little less intensity given its continental heavy maturation. It is a great all round performer that, similar to the 2003, is of its time. Surpassed by the exceptional cask releases of late, and currently for sale in its 12 year form for £75, it is easily outgunned for similar money, or even less by these distillery bottlings with true tropical maturation. However, it’s still a really solid and enjoyable rum. As an aside, if I could have this Rum, with more of the nose of the 2003, I’d be even happier.

4 / 5

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Bristol Classic Fine Barbados Rum – Foursquare 2003

This could be the first Bristol bottling that I have featured on the site which is quite amazing given my love of the their 1986 Rockley Still release. Anyhow, Bristol Classic Rum is a company headed up by Managing Director John Barrett and they are based in, you guessed it…..Bristol. John Barrett says that Bristol Classic Rum:

“Seek out small quantities, sometimes only single barrels from a single distillery, or a single estate or even a single still to show rum in its true un-blended form. Aging at the Distillery, or here in the United Kingdom is so important to the rums development, this combined with careful bottling and a minimum of filtration allows the characteristics of each individual rum to show. Enjoy with your favourite mixer, in exciting cocktails, or at its best just over ice!”

They have been responsible for some very good and quite landmark releases over the years, their 1990 Port Mourant and the aforementioned 1986 Rockley Still to name but two. This one however hails from one of my favourite places, Foursquare Rum Distillery in Barbados….not Four Square as the label states….an unfortunate issue that plagues quite a few independent bottlers.

Bristol Classic Fine Barbados Rum – Foursquare 2003 – 43% abv – Single Blended Rum

Distilled at Foursquare Distillery in 2003 and bottled in 2012, this Rum would likely be the result of a minimum maturation period in Barbados, probably 3 years, with the remainder at the Bristol Spirits facility in the more temperate UK climate. It is a single blended rum, a blend of both batch and continuous distillates from the Foursquare Distillery. It saw 9 years maturation in the standard american oak ex-bourbon barrels. Bottled at what seems to be the ‘island abv’ of 43%. No bottle quantity information is available but I would assume that it is a blend of multiple casks from the same year.

Tasting Notes

 

Nose: Very astringent from the get go. Really bright fruitiness. Pear drops. Superglue. Varnish. This opening then delivers a mass of tropical fruit by the basket. Bananas. Ripe mango. Star fruit. Guava. I’m going to say that the initial opening in this one would have you convinced that it was a light fruity Jamaican, it has a touch of the continentally aged Long Pond fruitiness. Maybe this 2003 is quite pot still laden in the blend? It certainly feels like the blend is solid and composed of very very good distillates. The oak influence does not show itself, instead there is a biscuity aroma. Hob-Nob biscuits coated in milk chocolate. Time brings buttery puff pastry and creme patissiere. The oak continues to be a no-show on the nose of this one and instead there is a return of the beautiful underlying sweetness that brings overripe bananas and a hint of peach. Crisp apples. Toasted marshmallow and a touch of candyfloss.

Mouth: Beautifully sweet entry. The fruit carries through on the palate from the nose.  Initially light, but then the assertiveness of the fruit shows bringing a freshness and less of a sweetness. A light touch of black pepper precedes intense vanilla and creme brûlée. Buttery pastry and a warming fresh ginger with pepper on the mid palate. There is decidedly less wood influence than I would’ve expected….it is there given the drying nature of the rum, but the mouthfeel, whilst intense is devoid of those heavier oaken notes that usually appear in continentally matured Foursquare. The finish is initially full of intense fruit, vanilla and black pepper but this soon fades to a slightly dry croissant. The finish is quite short, a lot shorter than expected anyway, but the fruit remains in dialled down form with a hint of those peach vapours at the back-end. Salty Liquorice rounds things out.

A very very beautiful nose let down a little by a surprisingly below-par finish. I would love to try this blend with tropical age as I have no doubt that it’s the maturation location that has betrayed this Rum. Don’t get me wrong, it’s still a very good Rum and it deserves your attention and money, but it is perhaps suffering from being surrounded by such great Rum from the same distillery. I will say however that it has one of the most vibrant and fruity noses that I’ve ever experienced in a Foursquare Rum.

3.5 / 5

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

 

Veritas White Blended Pot & Coffey Still Rum

The only way that you won’t have heard about Veritas (Probitas when released in the States) would be if you had absolutely no interest in the Rum world.

A teaming up of two amazing and honest distilleries to produce a pot and column blended ‘White’ Rum. These two powerhouses are of course Foursquare Rum Distillery in Barbados and Hampden Estate in Jamaica.

The front label, resplendent with a “Guardians of Rum” crest, states that it is a blend of Coffey Still and Pot Still Rums…..it also states the Master Blender (Richard Seale) and the inspiration (Luca Gargano). As you would expect, the rear label confirms that the Coffey Still component is from Foursquare and the Pot Still component is from Hampden…..the rear label also confirms that the Rum is aimed at the cocktail market…..but its so much more than that simple. There is also a ‘tongue in cheek’ mention of dosage on the label….I’ll say no more about that….but the jibe would fall flat if the Rum did not stand up to closer inspection. I have written extensively about Foursquare Distillery products and you can read more here, with a bit of information on Hampden Distillery here.

Veritas White Blended Rum – 47%

I mention above that this Rum is more than it appears on the surface….and here is why. The make up of Veritas is more interesting than stated as it is actually a blend of three Rums. The first component is a 2 year Tropically aged Foursquare Pot still Rum (the Rum has colour for a reason). The second component is an unaged Coffey Column still Rum from Foursquare. The third component is an unaged Pot still Rum from Hampden Estate. There is no charcoal filtration of the Rum. The biggest component of the blend is the unaged Coffey Column Rum which when tasted really does show that a little pot still can go a long way. Digging deeper, the Hampden marque used is OWH (Owen W Hussey). Numbers wise, this is the lowest count marque that Hampden produce….but as has been pointed out to me, purely elevating ethyl acetate isn’t improving the Rum. The OWH marque, whilst ‘low ester’ in relation to Rum, is actually high by spirit standards. The marque itself was put forward by Vivian Wisdom, Master Distiller at Hampden (and all round lovely chap) for use in the blend and its inclusion was agreed by Richard Seale.

 

Tasting Notes

Nose: Beautifully creamy. The abv excerpts itself robustly on the nose with a little sting. Portuguese custard tarts. Vanilla pods. Present but light and very well-integrated pot still element. It possesses the creaminess and fresh vegetal cane like quality of the Habitation Velier Foursquare 2013 and 2015 releases. Light acetone bite dragging citrus oils and a basket of fresh tropical fruit on the table at breakfast in summer.

Mouth: There it is. The pot still is way more present in the mouth feel which is a lot more oily than I expected. Real proper weight in this rum on the palate. It is the pot still that leads the early exchanges. Chewy Molasses. A touch of Kola Nut. Give it time and the lighter, fruitier elements come to the fore. Sugarcane. Light and so so typical marshmallow from the Coffey column. Banana. Guava jam on a buttery crumpet. Croissant like buttery pastry sweetness. Molasses in the finish. So much body to it.

Really really impressive. Prepare to have your preconceptions of young, cocktail oriented rum changed for good. It’s not just good for a young Rum, it’s good full stop. Yes…..I’d be perfectly happy drinking this neat….but it mixes so well. Daiquiris…good….provided you keep them on the sour side this Rum sings a wonderful tune. Banana daiquiris…..good. It even mixes well with coke.

4.5 / 5

A previous favourite of mine at home for daiquiris was Plantation 3 Stars…I enjoyed the fact that it had a bit of pot still in there and that it was reasonably cheap …..I have no need for it now. Tried side by side, the 3 Stars lacks palate weight, lacks character. Night and Day difference

Veritas is around £25 a bottle….you’ll have to buy from a France or Italy at the moment which is annoying…but it’s worth the effort.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

The Barbados GI & Why It Will NOT Threaten Diversity & Innovation

There has been talk within Rum circles and Facebook Forums about the proposed Barbados and recently completed Jamaican GI, and how there are concerns that this may stifle innovation and quell diversity. The following is the ‘as written’ response to this fallacy by Richard Seale which he has kindly agreed to allow me to publish in its entirety….and it is the best thing that you’ll read on the subject. Enjoy.

THE PROTECTION OF BARBADOS RUM

As Jamaica has completed their Geographical Indication for “Jamaican Rum” and Barbados moves to completion of their GI, it becomes increasingly important to dispel the canards around this important process.

With rum we have many canards – rum has no rules – rum is diverse and varied because of this wonderful lack of rules. Unlike other spirits, we are told Rum has no “global rules”. And that there are efforts to have a global rule which will crush our diversity.

See my takedown of this here – https://cocktailwonk.com/2017/08/richard-seales-epic-takedown-rum-no-rules.html

A recent canard is that a GI (a registered intellectual property) is a further threat to this diversity and a threat to “innovation”.

The irony of this situation is that a GI seeks to preserve and protect this diversity. It is the essential tool by which this is accomplished. And the dreaded fear of selling rum under one “unified” rule is EXACTLY WHAT HAPPENS NOW AND IS PRECISELY WHAT A GI WILL SOLVE.

If Caribbean producers sell rum into the US, it is not the standards of identity (“the rules”) of Jamaica, Martinique or Barbados that apply. It is the rules of the United States TTB that apply. That is right, despite being from three very different and diverse rum producing countries, they will be sold in the US under the same ONE rule. This means that although AGAINST THE LAW OF JAMAICA to add anything to rum besides caramel a Jamaica Rum can be sold in the US with added flavours including sugar (and labeled as Jamaican Rum) because the generic rule for Rum sold in the US allows blenders to be added to any rum.

But the situation is very different for the spirits produced by developed countries. The United States TTB will enforce the rules of Scotland for a Scotch Whisky sold in the US. The United States TTB will enforce the rules of Cognac for a Cognac sold in the US. The US will not protect a Jamaican Rum or a Barbadian Rum from adulteration in the US. The US does not control the use of the word ‘Agricole’ in the US market leading to all sorts of hideous products, not remotely consistent with the standards of ‘Agricole’ being legally labeled as Agricole

Now the US does not directly recognise GIs so creating a GI alone will not be enough to solve this issue in the US but the US illustrates the challenge of protecting our diversity very well and the GI will be the necessary first step.

The same situation applies in the EU save for the fact that the EU does recognise some GIs at this point (for example the word Agricole is protected) and it is hoped that they will recognise the GIs of Jamaican and Barbados in due course. At the moment, a Jamaica Rum and a Barbados Rum are sold in the EU under one and the same EU rule. If the EU recognises our individual GIs, it means that a Barbados Rum sold in the EU will need to meet “Barbados Rules” and a Jamaica Rum will need to meet “Jamaica Rules”. That diversity everyone wants will be protected – that dreaded ‘global rule’ for rum, avoided.

Because the EU recognises the GI for Scotch Whisky, the additional requirements to meet the standards of identity for Scotch Whisky over the EU generic standard for whisky are recognised and the label “Scotch Whisky” is protected throughout the EU. The GI for Jamaica Rum and the draft GI for Barbados pose additional requirements, over and above the generic EU definition of Rum (the “one” rule) to protect and preserve the characteristic identity of these rums. The GI is the tool by which we will protect our diversity. The GI is the tool by which we avoid having to produce under one “global rule”.

What of the claim that a GI stifles innovation?

Lets be clear as to what exactly is innovation. Marketing gimmicks that do not add value are not innovations. Changing the elements of repute in a Jamaica Rum or a Barbados Rum is not innovation. A GI is not a legal restraint on a producer. All producers continue to operate under the existing laws. A GI is a piece of intellectual property protecting how a type of “trademark” can be used – it places no law whatsoever on production. It constrains no one from producing as they please. It constrains them from labeling as they please. A Jamaican musician can play any tune just do not expect it to be called reggae unless it sounds like reggae.

So what are these innovation stifling constraints in the Barbados and Jamaica GIs:

– Barbadian trained operators

– fermented and distilled in Barbados/Jamaica

– Saccharomyces types only for yeast

– local water source only

– free of additives except caramel which must only be used for colour (Barbados draft GI has a quantitative albeit generous limit on caramel) – the same restriction in Scotch

– minimum ester levels for Jamaica rum (by marque)

– aged in oak (“small” is the Jamaica requirement, 700 litres maximum for Barbados)

– aged entirely in Jamaica (a min of two years in Barbados).

– Jamaica rum must pass an organoleptic test

I will address the wisdom of “restricting to oak” in another post, save to say that is hardly onerous and Scotch Whisky has the same “restriction”. There is a plethora of excellent oak casks available for “innovation”. One obvious point is that it keeps a point of difference between rum and cachaca and preserves an important distinction in our social and economic history.

Aging is Europe is a product of the colonial way of doing business where only limited value was earned in the colonies and product whether it be sugar, rum or bauxite was to be shipped at the lowest commodity value. Bulk brown sugar would leave the Caribbean in the ship’s hold but arrive on the supermarket shelf as branded granulated sugar. Bulk molasses sold as branded ‘treacle” once on the shelf.

The advent of continental aging therefore had nothing whatsoever to do with product quality and it is absurd as ageing Scotch Whisky in southern Spain. It simply steals value from the local producers leaving rich European brands and decrepit local operations. The Barbados GI arguably does not go far enough. Bravo to Jamaica – this “restraint” is worth millions in forex earnings. A greater share of what you pay for that bottle of rum ends up in the Caribbean with “restraints” like this.

Conforming Rums must (may?) use the words “certified Geographical Indication” on all documents including labels. Non conforming rums can be made but they will not be able to simply state “Jamaican Rum” or “Barbados Rum” and most importantly – “the use of any indication or sign which may cause a buyer to believe that a rum has the right to use the protected Geographical Indication “Jamaica Rum”, although it does not satisfy all the conditions defined in the present decree will be prosecuted”.

You cannot sell your product under another’s brand because of trademark law and you cannot sell your product under another’s protected origin because of intellectual property law. You add something to Jamaica Rum – it is no longer Jamaican Rum – that is the law of the land of Jamaica. A recognised Jamaican GI means you cannot avoid Jamaican law by selling in Europe. No more selling pure rum as “dry style rum” and sweetened rum as “rum”. In Jamaica and Barbados, rum without added sweetener is just known as rum. I have never in my life heard any Jamaican or Barbadian call it “dry style” rum. Would I dare go to Scotland and call all whiskies “dry style”? Who am I to dictate that.

So you can continue to flavour Jamaica Rum you just cannot label it in a way that may cause confusion to the buyer that they have purchased certified Jamaica Rum. The diversity and identity, created by Jamaicans, will now be protected.

Europeans created the concept of protected origins and it is used extensively by developed countries to develop and protect the intrinsic value of their products in export markets. Our time is now.

We and fellow Barbadian owned producer St Nicholas Abbey are on the record as supporting the Barbados GI as drafted.

The EU generic rule for Rum for which all Rums need to comply

The generic US TTB rule for Rum for which all Rums irrespective of origin need to comply

The US recognises and applies different rules for different types of Whisky. No such recognition for Rum – so a Rum labeled Agricole in the US need not even be from fresh juice

The US TTB will enforce the rules of different origins for different spirits but not for Rum. Even Canadian Whisky is protected.

A GI is a form of Intellectual Property – it is not a law constraining how Rum can be made

The EU will recognise GIs – they must then comply with the rules they submit through their technical file

The EU will protect a registered GI. Scotch is a GI and so Scotch sold in the EU must match the rules in the Scotch technical file, it is not enough to conform to the generic EU rule for whisky

The EU does protect some GIs for Rum. We hope to add Barbados and Jamaica to this list

An example of Cognac applying to New Zealand to say protect our origin. We need to do the same for Rum and the GI is the first step. Diversity can then be protected.

The Scotch Whisky technical file details the difference between the rules of Scotch and the generic whisky rule of the EU. They add further detail to this page.

To gain a recognised GI in the EU, a technical file must be submitted.

Jamaica has an organoleptic test requirement for its GI

I personally find it hard to understand why anyone that has an interest in the future and protection of the Rums and the people of Barbados would ever not think that the Barbados GI is an essential thing.

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