New Rum brands are popping up everywhere…..and here is another…..but I have a little more knowledge about this one. Around two years ago I met brand owner Cleo Farman for lunch in South Manchester. She had contacted me as a result of a mutual friend suggesting that we discuss her ideas for bringing a new Rum blend to market. I had prepared a few of my own blends from my home stock for us to discuss at that initial meeting. There were a few real stand outs (for me) and a few were pretty ropey. Anyhow, we discussed distilleries and principles and the state of the industry from a consumer standpoint. As is often pointed out, we Rum Enthusiasts sometimes exist in an echo chamber whereby we are surrounded by similar views on what constitutes good Rum. My focus during discussions was on the formulation of an honest product, free from additives and nonsense. Cleo, who has previously owned multiple successful bars in Manchester happily agreed and listened as I rabbited on about the importance of not messing around with Rum. If you are doing it, do it justice. I sang the virtues of distilleries like Foursquare, Mount Gay, Worthy Park, Hampden and St Lucia Distillers and all of this information was absorbed. Things were going well and I was hopefully going to be more involved in the project but then due to personal issues (if you know, you know) in early May last year I had to back away and sort a few things out. Fortunately Cleo pursued the project and with the help of a few quality bar tending friends progressed with sourcing and trialing blends. Fast forward to early November 2018 and I met for lunch with Cleo again. In her hand she had the final blend. She also had a brand name and label images. In mid February I was able to purchase this creation from Master of Malt. I’d imagine this to be a pretty proud moment and reward for Cleo’s hard work….and financial outlay! Below is a little image that I took at the launch at Cottonopolis in Manchester…..one of the signature drinks is a quite awesome Roasted Banana Daiquiri. So we know that it plays very nicely in cocktails…..but what does it taste like?
Diablesse Caribbean Rum – 40% abv – Blended Rum
So here we have it. Diablesse Caribbean Rum. There is a marketing tale to accompany the Diablesse name but I’ll let you view the brand website for that. Presentation is in a nice heavy bottomed squat bottle….similar to the one that the excellent Woods has started using and from the wooden topped cork stopper to the label design and material its a pretty classy package. But its whats in the bottle that counts. This Rum is blend of three Rums. An 8-year-old Single Blended Rum from Foursquare Distillery in Barbados, a 4-year-old Pure Single Rum from Worthy Park in Jamaica and a 2 year old Traditional Rum from the Enmore Coffey Still at DDL in Guyana. Proportions wise, though not deadly accurate, we have roughly 45% Barbados, 35% Jamaica and 20% Guyana. Along with the sourcing of credible Rums for the blend is the little note on the label……‘Pure, Golden Rum free from added sugar and other adulteration‘…..It is this principle that I put so much emphasis on during our early discussions….and the fact that it made such an impact on Cleo that it has made it to the label is very satisfying on a personal level.
Nose: A beautiful candied aroma. The Worthy Park definitely rules the early exchanges. Tropical fruit punch. Trademark overripe banana. Molasses. This leads into a char-grilled pineapple. The maturity of the Foursquare component brings coconut shavings and a warming, well-integrated oak with just a hint of spice notes from the barrel. Cocoa powder and vanilla fudge. Beautifully light marshmallow.
Mouth: Very soft and gentle entry. Butterscotch Angel Delight. Freshly sliced tropical fruit accompanied by a gooseberry like sharpness. Relatively thin mouthfeel and a little alcohol bite….but a touch of youthful exuberance never did any harm. Mid palate brings spice bun and mashed banana with just a sip of black tea before warming, peppery oak and vanilla hits home. Subsequent visits reveal more of the interplay between the banana of the Worthy Park and the well-integrated oak and classic peach vapours of Foursquare. The moderate length finish is warm and spice led with banana bread, dried cranberries, pineapple cubes and a little black pepper.
*Hydrometer Test Result – Label stated abv 40% – Measured abv 40% – 0 g/l additives*
Price wise this sits at the higher end of standard at £37. Like Neptune which is the last top quality new brand that came before it, it is an economy of scale thing. But like that Rum, as sales increase, pricing may change. I’ve definitely spent a lot more on a less honest and poorer quality product. This is no-nonsense tasty blend of two of my favourite distilleries plus a little Enmore column still to lighten things up. It’s clear that Cleo cares about the Rum given her emphasis on no additives. I’d buy another, and I reckon that you should pick one up too.
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