Rumfests 10th Anniversary is a Sell Out Success

*Press Release*

RumFest 2016

SELL OUT SUCCESS FOR RUMFEST 10

THOUSANDS OF RUM LOVERS JOIN THE UK’S LEADING RUM FESTIVAL FOR TASTINGS, MASTERCLASSES & 10TH ANNIVERSARY CELEBRATIONS

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court

rumfest.co.uk

rumfest-2016-photo

Levi Roots with RumFest founder Ian Burrell at RumFest 2016

Thousands descended on London’s ILEC over the weekend for a very special edition of RumFest. Celebrating a decade of championing rum culture in the UK, organisers pulled out all the stops to mark the milestone with hundreds of rums from around the world and special guests including Levi Roots and Beach Bum Berry. Tastings, masterclasses and seminars gave an incredible insight into the world of rum for both newcomers and aficionados across the weekend, with the spirit of the culture brought to life with live music and RumFest’s renowned Carnival Hour. 2016 also saw the return of The Rum Auction raising over £4,000 for charity. Full details of the event can be found via The RumFest website.

Over 400 rums were on offer at this year’s RumFest, presented by distillers and blenders from all corners of the globe and all available to sip, savour, buy and take home. Well-known brands like Bacardi, St Nicholas Abbey, Diplomatico and Mount Gay showcased some of their lesser known gems while ticket-holders were given the chance to discover and sample newcomers like Cornwall’s own Dead Man’s Fingers and India’s Wild Tiger. Golden Tot tokens made a welcome return to give the more discerning drinker access to ultra-premium and rare rums, some of which retail for over £200 a bottle.

Those looking to heighten their knowledge of one of the most exciting spirits in the world, took part in intimate seminars and masterclasses over the weekend. Diplamatico presented some its newest releases and Mount Gay‘s master blender Allen Smith gave an exclusive UK first tasting of its limited edition pure pot still and column distillate rums. Sam Smallman of Rococo chocolates delved into Rum and Chocolate pairings in his third year at the festival, while newcomers were taught about rum tasting notes and vocabulary by Kim Lahiri to discover the key aromas in their favourite tipple.

On the main stage Saturday, RumFest founder Ian Burrell was on hand to take guests and bidders through rums on offer a the Rum Auction and a grand total of £4,000 was raised and all to donate to Max’s Foundation, a charity dedicated to helping detection of hypertrophic cardiomyopathy and other heart conditions in pre-adolescent children. Celebrity chef Hasan De Four made a RumFest return and cooked up a storm to demonstrate how to get rum in the kitchen, while Jeff ‘Beachbum’ Berry told the story of the founding father of Tiki, Don the beachcomber. Sunday’s main stage hosted a takeover of the famous Levi Roots as he showcased a tasting of his new restaurant Levi’s Caribbean Smokehouse. The revered master blender Joy Spence was interviewed by Ian Burrell with a tasting of Appleton Estate rums and bartenders competed for a trip to Barbados in the fierce Doorly’s Rum Competition.

Kicking off the rum-fuelled weekend on the Friday, the trade-only Boutique RumFest returned for a seventh year providing a platform for the industry’s newcomers and independent brands. Rum wholesalers, distributors, buyers, bar professionals and importers congregated from as far afield as Panama and Japan, presenting the perfect opportunity to sample the next big thing.

Ian Burrell, Global Rum Ambassador and RumFest founder says, “We could never have predicted how successful RumFest would become when we started out all those years ago and what a ride its been. It’s great to see so many old faces back to join us in celebrating rum culture but also the new comers who are getting to know the spirit properly for the very first time. A huge thanks to the brands, blenders, ambassadors, speakers and rum lovers who came over the weekend, here’s to the next 10 years!”

*End*

We were fortunate enough to attend and personally think that it was one of the best years in terms of seminars and sheer variety of rums available. Something to suit everyone and with the addition this year of a Velier stand……it was pretty much heaven spread over a weekend. Our own write-up of the events from Friday morning until Sunday evening will follow once we’ve come down from the high of the weekend.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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RumFest Announces 10th Anniversary Event

*Press Release*RumFest 2016

RUMFEST CELEBRATES NATIONAL RUM DAY & ANNOUNCES 10TH ANNIVERSARY EVENT

TICKETS AVAILABLE FOR THE UK’S LARGEST CELEBRATION OF RUM CULTURE

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court

rumfest.co.uk

RumFest Carnival Hour 2015

With the arrival of National Rum Day today, RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour, try and buy to take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven-day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinksBeach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.

*End*

We’ll be there again and (not wanting to wish the next few months away) can’t wait, with highlights being the chance to see Jeff Berry in action! Again it looks like there is a whole host of fun planned! Roll on October.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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Havana Club Unión Launch

HAVANA CLUB UNIÓN LAUNCH SEES CUBAN RUM AND CIGARS PAIRED IN WORLD ‘FIRST’

Havana Club Union*Press Release*

Havana Club, the leading rum in the super-premium category, has announced the launch of Havana Club Unión, the first-ever rum made to perfectly match a Cuban cigar, the Cohiba Siglo VI. The new expression is the latest prestige product in the Havana Club Icónica Collection and will appeal to rum and cigar connoisseurs seeking to experience true Cuban culture.

Havana Club Unión joins two of the world’s most revered luxuries (Cuban rum and cigars) and their shared heritage and provenance. The launch marks a collaboration between two of the industries’ most passionate characters, Havana Club’s Maestro Ronero, Asbel Morales, and Cuba’s most renowned Cigar sommelier, Fernando Fernández. Together they have crafted the perfect blend of Cuban heritage, tradition and know-how. Asbel Morales has been inspired by the process of how tobacco leaves are aged, blended and matured, to create Havana Club Unión. By selecting small batches of rare rums that have been repeatedly aged and blended, Morales has created a prestige rum that beautifully marries the smooth and powerful flavour of the classic Cohiba Siglo VI cigar.

Havana Club Union BottleA premium cedar wooden box houses the expression, and features the logos of Havana Club and Cohiba together in an elegant combination of black and gold colours, bringing the luxury character of the expression to life. The bottle’s clean and round design is in line with the distinct shape of Havana Club’s award-winning Icónica Collection, which includes the brand’s most prestigious rums; Havana Club Selección de Maestros, Havana Club Añejo 15 Años and Havana Club Máximo Extra Añejo.

Jérôme Cottin-Bizzone, Managing Director of Havana Club International, comments: “This is a very exciting time for the ultra-premium rum category, and the launch of Havana Club Unión helps strengthen our position in the category.  Our Icónica Collection is now even more appealing, and we’re confident that consumers looking for quality extra-aged drinks with great authenticity will be drawn to Havana Club Unión”.

Asbel Morales, Maestro Ronero for Havana Club, comments: “Havana Club Unión and Cohiba cigars represent distinguished expressions from the same soil and authentic tradition; their shared origins and rich heritage make them natural partners. It was an honour to collaborate with Cigar Sommelier Fernando Fernández to create this prestige rum, which presents notes of sweet vanilla, chocolate and dried fruit flavours”.

Havana Club Unión has a 40% ABV and is a permanent addition to the brand’s Icónica Collection. The expression will be available in more than 15 countries, including Cuba, China, Peru, Germany and Mexico.

As the likelihood of us getting to try this Rum is pretty non-existent, we have included the producers official tasting notes below:

Tasting Notes:

Colour: Havana Club Unión distinguishes itself by an impressively deep amber glow as testimony to its long natural aging.

Nose: The rich aroma of the liquid balances oak and smoke with subtle tones of citrus, coconut, dried fruits and coffee.

Palate: Softly woody on the palate, Havana Club Unión is accented with sweet vanilla, chocolate and dried fruit flavours.

Finish: Rich and aromatic.

Perfect serve: Havana Club Union is best enjoyed by rum connoisseurs as a slow-sipping rum, neat or on the rocks. For the ultimate tasting experience, it is best paired with a Cohiba Siglo VI cigar.  

*End*    

The presentation looks wonderful and the pairing combination sounds like it will provide a great experience. We are big fans of Havana Club at Rum Diaries Blog and if miracles do indeed happen and we get to try this wonderful sounding Rum, and even the Rum and Cigar pairing experience, we’ll be sure to post our findings here!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

RumFest….One Month To Go….

*Press Release*

TOTS AT THE READY, IT’S RUM TIME

rum experience no date

JUST ONE MONTH TILL LONDON HOSTS THE WORLD’S PREMIER RUM CELEBRATION, THE RUMFEST

Saturday 11th & Sunday 12th October 2014
London’s ILEC – Earl’s Court
rumfest.co.uk

JET_2763C

Fans rejoice as The RumFest returns to the UK on Saturday 11th and Sunday 12th October with a fresh look and a new venue. London’s ILEC Centre in Earl’s Court will play host to the eighth annual event, a celebration of rum and rum culture and in particular for 2014, a look at some of the most premium blends on the market. As a finale to the London Cocktail Week celebrations, attendees can sip and savour tipples from the vast variety of rums available from all over the world. Whether household and revered names like Bacardi, Havana Club, Diplomatico, Angostura and Mount Gay to discovering the industry’s best bourgeoning or spirits such as Duppy Share, Pusser’s and Abelha, there is no other place in the world to rejoice in a love of rum. Not only this, The Rumfest is a chance for both novices and discerning drinkers alike to delve deeper into this vibrant culture, with a variety of masterclasses and seminars including cocktail workshops, rum and marshmallow pairing and chef & cocktail demos. Complete with a very special charity auction hosted by Christie’s supporting WaterAid and a carnival atmosphere, The Rumfest is the perfect place to bring the warmth of summer into the autumn months, a truly ‘rum-derful’ thing indeed. Tickets are now on sale for £49.95 available with more information from the The RumFest website. To apply for press accreditation visit the online application form.

The RumFest embodies the heart and soul of the spirit and the passion of its founder Ian Burrell, Global Rum Ambassador. Recognised worldwide as the go-to event in Europe for the rum category, it brings together the world’s biggest, smallest, established and up-and-coming brands for a weekend of celebration, discovery and community.

Now in its eighth year the two-day event attracts both consumer and trade professionals alike, succeeding in developing even the most educated rum fans knowledge whilst introducing the spirit to complete novices. 2014’s RumFest will take proceedings to the new heights with a focus on the premium brands and blends within the category. The all-new Golden Tot Tokens will give visitors the opportunity to take part in some exclusive tastings of ultra-premium blends that retail between £80 – £2000 a bottle. With limited amounts available, visitors are urged to get in quick before stocks of these exquisite blends run out fast.

Guests are invited to take part in Seminars, Masterclasses and Workshops taking place across the two days set to bring to light the delights of the category. Seminars hosted by prestigious brands including Angostura, Diplomatico, Mount Gay, Havana Club and Don Q who will take attendees on an intimate journey of rum discovery. A selection of the industry’s greatest ambassadors including Richard Seale of Foursquare rum and one of the world’s best distillers Michael Delevante, will share their wealth of knowledge with a captivated audience. Food will also play a big part in this year’s proceedings with chocolate and marshmallow pairings, plus live cooking demonstration on the main stage washed down with handmade cocktails from the Global Rum Ambassador himself. Finally, the floor will be filled with live bands, souk dancers and the spirit of rum fully embraced in the ultimate party hour finale each day. A truly ‘rum-derful’ thing indeed.

The RumFest takes place in London at the ILEC Conference Centre, Earl’s Court on Saturday 11th and Sunday 12th October 2014. Standard tickets are now on sale at £49.95 via the website, which include access to all areas of the event and single measure tastings from the majority of exhibitors. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. This year as a precursor to The RumFest, Global Rum Ambassador, Ian Burrell will host a very special world record attempt for the World’s Largest Rum Tasting on Thursday 9th October. Limited tickets are available and can be purchased for just £10 via the RumFest website.

*End*

I’d love to say that I wasn’t at all excited about RumFest…..but we all know that would be a lie……

© Steven James and Rum Diaries Blog 2014. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.