A GI for Barbados Rum

I awoke this morning to more informative text from Richard Seale regarding the Barbados GI. I had previously posted regarding the Barbados GI here. Below in full is the information that I awoke to this morning addressing key points and presenting the agreed position of Mount Gay, St Nicholas Abbey and Foursquare.

A GI for Barbados Rum

A GI is intended to:

– protect the name of Barbados Rum in export markets by having the standards applied at home recognised in those markets.
– codify those standards so that they will be maintained to protect the reputation of Barbados Rum
– link the essential characteristics of Barbados Rum to its geographical origin.

The latter sometimes causes confusion. There are two types of GI – A PDO like AOC Martinique Agricole which absolutely requires the sugar cane grown in Martinique or a PGI like Scotch Whisky which allows imported grain but demands other ties to the geography e.g. water and climate of aging.

The geographical link also provides the economic motive behind establishing a GI – to ensure the economic return from a product is earned within the region.

Attached is the unified position of Mount Gay, St Nicholas Abbey and Foursquare. We have worked carefully together and given our inputs to the local authority. Not everything here is in latest draft but we are confident in our work being recognised. It has been a joy to work with the team from Mount Gay and Larry from St Nicholas Abbey.

Also attached are the relevant clauses from the EU regulations. This shows that it is an indispensable requirement of registration that essential characteristics of the product be derived from its geographical origin.

I think it is unfortunate (and disrespectful of the local authorities) that the draft GI has been subjected to criticism in front of foreign audiences. Once you understand the position of MG/SNA/FS in the context of the meaning of a GI and its registration requirements, you will see the criticism is disingenuous, misleading and self-serving.

YEAST
Yeast is not restricted to Saccharomyces Cerevisiae. The exogenous ADDITION is restricted to Saccharomyces Cerevisiae. Not that this is much of a restriction – 99%+ of all wines and spirits out there are made from the thousands of available strains of Saccharomyces Cerevisiae. All native yeasts are in fact allowed. This includes several species besides Saccharomyces Cerevisiae.

It is important to understand the history behind this. Until the modern era, all rum fermentations proceeded exclusively from native yeasts. The addition of exogenous yeast brought efficiency and flavour control at the expense of aromatic diversity. That horse has bolted, added yeast is here to stay. But restricting non Saccharomyces yeast to native yeasts we are preserving a link to our geography and to our history.

WATER
It is imperative in order to maintain the link between Barbados Rum and its Geography that water is restricted to Barbados Water. It is also easy to understand if you know our history. Barbados was able to dominate early sugar and rum making because of our access to water compared to our volcanic neighbours. I have attached a perspective from Mount Gay on the issue.

STILLS
There is no restriction on stills in the Barbados GI. All batch and continuous stills are allowed. Distillation proof is restricted to 95% abv and copper must be used. *(Note the chamber still referred to in the counter arguments. Batch and Continuous is the language used, not Pot and Column)*RDB

SUGAR
Sugar is not added by any Barbados blender. No indigenous brand uses addition of sugar. In fact in a world of sweetened rum, indigenous Barbados Rums stand out for not using sugar syrup. A GI must reflect that. Adding sugar to Barbados rum weakens the diversity of rum.

CARAMEL
Caramel (e150a) has been used in Barbados rum for as long as anyone knows. It was not used to deceive people. Most Barbados Rum was sold unaged – “white rum” or “coloured rum” at the same price. So the GI allows caramel but with some constraints to avoid abuse.

AGING
Aging provides arguably the most essential characteristic of Barbados Rum in export markets. It would be ludicrous to CERTIFY a rum as Barbados Rum where one of the most influential stages of production takes place outside of Barbados. It is also the stage where the most of the value is added. It would be equally ludicrous to CERTIFY a product as from Barbados where most of the value is earned outside of Barbados.

OAK
This is more about protecting the reputation than geography. Until now the reputation of aged Barbados Rum has been derived from aging solely in oak. A GI is about protecting reputation not leaving it to the mercy of experiments. Our position has been cleverly crafted. We can venture outside of oak when it is proven. To simply allow “wooden casks” is unacceptable. The myriad of possibilities from oak is almost limitless. In practical terms this is no restriction at all.

A GI which allows a purported ‘Barbados Rum’ be made from imported molasses, non native yeasts, non native water and aged in another country is a farce and would never meet the requirements of registration.

It should be well noted that a GI does not prevent non compliant Rum being made in Barbados. Article 14 (attached) contemplates that in the modern era stages of production may take place in different regions. A rum distilled in Barbados that meets the basic EU standard is still legal to sell as rum. And if it is aged in France and has special sugar syrup (made with French know-how) added, it is no longer a certified Barbados Rum but it is entirely legal and appropriate if it is called French Rum.

Every distiller wants to make the best they can but when the inputs are no longer Barbados inputs (or Barbados traditions) – it moves from away from being a Barbados Rum to being a Rum.

This is a “restriction” that holds no fear for a Barbados born distiller or blender.

The Unified Position of Mount Gay, St Nicholas Abbey and Foursquare Rum Distillery

Clauses from the EU regulations demonstrating that it is an indispensable requirement of registration that essential characteristics of the product be derived from its geographical origin

Counter Argument Criticism of the GI Proposals

Information Presented by Mount Gay

Article 14 contemplates that in the modern era, stages of production may take place in different regions

All eyes are on the progression of this fundamental and vital weapon in the arsenal of the Barbadian producers to protect their heritage.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content

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The Barbados GI & Why It Will NOT Threaten Diversity & Innovation

There has been talk within Rum circles and Facebook Forums about the proposed Barbados and recently completed Jamaican GI, and how there are concerns that this may stifle innovation and quell diversity. The following is the ‘as written’ response to this fallacy by Richard Seale which he has kindly agreed to allow me to publish in its entirety….and it is the best thing that you’ll read on the subject. Enjoy.

THE PROTECTION OF BARBADOS RUM

As Jamaica has completed their Geographical Indication for “Jamaican Rum” and Barbados moves to completion of their GI, it becomes increasingly important to dispel the canards around this important process.

With rum we have many canards – rum has no rules – rum is diverse and varied because of this wonderful lack of rules. Unlike other spirits, we are told Rum has no “global rules”. And that there are efforts to have a global rule which will crush our diversity.

See my takedown of this here – https://cocktailwonk.com/2017/08/richard-seales-epic-takedown-rum-no-rules.html

A recent canard is that a GI (a registered intellectual property) is a further threat to this diversity and a threat to “innovation”.

The irony of this situation is that a GI seeks to preserve and protect this diversity. It is the essential tool by which this is accomplished. And the dreaded fear of selling rum under one “unified” rule is EXACTLY WHAT HAPPENS NOW AND IS PRECISELY WHAT A GI WILL SOLVE.

If Caribbean producers sell rum into the US, it is not the standards of identity (“the rules”) of Jamaica, Martinique or Barbados that apply. It is the rules of the United States TTB that apply. That is right, despite being from three very different and diverse rum producing countries, they will be sold in the US under the same ONE rule. This means that although AGAINST THE LAW OF JAMAICA to add anything to rum besides caramel a Jamaica Rum can be sold in the US with added flavours including sugar (and labeled as Jamaican Rum) because the generic rule for Rum sold in the US allows blenders to be added to any rum.

But the situation is very different for the spirits produced by developed countries. The United States TTB will enforce the rules of Scotland for a Scotch Whisky sold in the US. The United States TTB will enforce the rules of Cognac for a Cognac sold in the US. The US will not protect a Jamaican Rum or a Barbadian Rum from adulteration in the US. The US does not control the use of the word ‘Agricole’ in the US market leading to all sorts of hideous products, not remotely consistent with the standards of ‘Agricole’ being legally labeled as Agricole

Now the US does not directly recognise GIs so creating a GI alone will not be enough to solve this issue in the US but the US illustrates the challenge of protecting our diversity very well and the GI will be the necessary first step.

The same situation applies in the EU save for the fact that the EU does recognise some GIs at this point (for example the word Agricole is protected) and it is hoped that they will recognise the GIs of Jamaican and Barbados in due course. At the moment, a Jamaica Rum and a Barbados Rum are sold in the EU under one and the same EU rule. If the EU recognises our individual GIs, it means that a Barbados Rum sold in the EU will need to meet “Barbados Rules” and a Jamaica Rum will need to meet “Jamaica Rules”. That diversity everyone wants will be protected – that dreaded ‘global rule’ for rum, avoided.

Because the EU recognises the GI for Scotch Whisky, the additional requirements to meet the standards of identity for Scotch Whisky over the EU generic standard for whisky are recognised and the label “Scotch Whisky” is protected throughout the EU. The GI for Jamaica Rum and the draft GI for Barbados pose additional requirements, over and above the generic EU definition of Rum (the “one” rule) to protect and preserve the characteristic identity of these rums. The GI is the tool by which we will protect our diversity. The GI is the tool by which we avoid having to produce under one “global rule”.

What of the claim that a GI stifles innovation?

Lets be clear as to what exactly is innovation. Marketing gimmicks that do not add value are not innovations. Changing the elements of repute in a Jamaica Rum or a Barbados Rum is not innovation. A GI is not a legal restraint on a producer. All producers continue to operate under the existing laws. A GI is a piece of intellectual property protecting how a type of “trademark” can be used – it places no law whatsoever on production. It constrains no one from producing as they please. It constrains them from labeling as they please. A Jamaican musician can play any tune just do not expect it to be called reggae unless it sounds like reggae.

So what are these innovation stifling constraints in the Barbados and Jamaica GIs:

– Barbadian trained operators

– fermented and distilled in Barbados/Jamaica

– Saccharomyces types only for yeast

– local water source only

– free of additives except caramel which must only be used for colour (Barbados draft GI has a quantitative albeit generous limit on caramel) – the same restriction in Scotch

– minimum ester levels for Jamaica rum (by marque)

– aged in oak (“small” is the Jamaica requirement, 700 litres maximum for Barbados)

– aged entirely in Jamaica (a min of two years in Barbados).

– Jamaica rum must pass an organoleptic test

I will address the wisdom of “restricting to oak” in another post, save to say that is hardly onerous and Scotch Whisky has the same “restriction”. There is a plethora of excellent oak casks available for “innovation”. One obvious point is that it keeps a point of difference between rum and cachaca and preserves an important distinction in our social and economic history.

Aging is Europe is a product of the colonial way of doing business where only limited value was earned in the colonies and product whether it be sugar, rum or bauxite was to be shipped at the lowest commodity value. Bulk brown sugar would leave the Caribbean in the ship’s hold but arrive on the supermarket shelf as branded granulated sugar. Bulk molasses sold as branded ‘treacle” once on the shelf.

The advent of continental aging therefore had nothing whatsoever to do with product quality and it is absurd as ageing Scotch Whisky in southern Spain. It simply steals value from the local producers leaving rich European brands and decrepit local operations. The Barbados GI arguably does not go far enough. Bravo to Jamaica – this “restraint” is worth millions in forex earnings. A greater share of what you pay for that bottle of rum ends up in the Caribbean with “restraints” like this.

Conforming Rums must (may?) use the words “certified Geographical Indication” on all documents including labels. Non conforming rums can be made but they will not be able to simply state “Jamaican Rum” or “Barbados Rum” and most importantly – “the use of any indication or sign which may cause a buyer to believe that a rum has the right to use the protected Geographical Indication “Jamaica Rum”, although it does not satisfy all the conditions defined in the present decree will be prosecuted”.

You cannot sell your product under another’s brand because of trademark law and you cannot sell your product under another’s protected origin because of intellectual property law. You add something to Jamaica Rum – it is no longer Jamaican Rum – that is the law of the land of Jamaica. A recognised Jamaican GI means you cannot avoid Jamaican law by selling in Europe. No more selling pure rum as “dry style rum” and sweetened rum as “rum”. In Jamaica and Barbados, rum without added sweetener is just known as rum. I have never in my life heard any Jamaican or Barbadian call it “dry style” rum. Would I dare go to Scotland and call all whiskies “dry style”? Who am I to dictate that.

So you can continue to flavour Jamaica Rum you just cannot label it in a way that may cause confusion to the buyer that they have purchased certified Jamaica Rum. The diversity and identity, created by Jamaicans, will now be protected.

Europeans created the concept of protected origins and it is used extensively by developed countries to develop and protect the intrinsic value of their products in export markets. Our time is now.

We and fellow Barbadian owned producer St Nicholas Abbey are on the record as supporting the Barbados GI as drafted.

The EU generic rule for Rum for which all Rums need to comply

The generic US TTB rule for Rum for which all Rums irrespective of origin need to comply

The US recognises and applies different rules for different types of Whisky. No such recognition for Rum – so a Rum labeled Agricole in the US need not even be from fresh juice

The US TTB will enforce the rules of different origins for different spirits but not for Rum. Even Canadian Whisky is protected.

A GI is a form of Intellectual Property – it is not a law constraining how Rum can be made

The EU will recognise GIs – they must then comply with the rules they submit through their technical file

The EU will protect a registered GI. Scotch is a GI and so Scotch sold in the EU must match the rules in the Scotch technical file, it is not enough to conform to the generic EU rule for whisky

The EU does protect some GIs for Rum. We hope to add Barbados and Jamaica to this list

An example of Cognac applying to New Zealand to say protect our origin. We need to do the same for Rum and the GI is the first step. Diversity can then be protected.

The Scotch Whisky technical file details the difference between the rules of Scotch and the generic whisky rule of the EU. They add further detail to this page.

To gain a recognised GI in the EU, a technical file must be submitted.

Jamaica has an organoleptic test requirement for its GI

I personally find it hard to understand why anyone that has an interest in the future and protection of the Rums and the people of Barbados would ever not think that the Barbados GI is an essential thing.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.