Rumfests 10th Anniversary is a Sell Out Success

*Press Release*

RumFest 2016

SELL OUT SUCCESS FOR RUMFEST 10

THOUSANDS OF RUM LOVERS JOIN THE UK’S LEADING RUM FESTIVAL FOR TASTINGS, MASTERCLASSES & 10TH ANNIVERSARY CELEBRATIONS

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court

rumfest.co.uk

rumfest-2016-photo

Levi Roots with RumFest founder Ian Burrell at RumFest 2016

Thousands descended on London’s ILEC over the weekend for a very special edition of RumFest. Celebrating a decade of championing rum culture in the UK, organisers pulled out all the stops to mark the milestone with hundreds of rums from around the world and special guests including Levi Roots and Beach Bum Berry. Tastings, masterclasses and seminars gave an incredible insight into the world of rum for both newcomers and aficionados across the weekend, with the spirit of the culture brought to life with live music and RumFest’s renowned Carnival Hour. 2016 also saw the return of The Rum Auction raising over £4,000 for charity. Full details of the event can be found via The RumFest website.

Over 400 rums were on offer at this year’s RumFest, presented by distillers and blenders from all corners of the globe and all available to sip, savour, buy and take home. Well-known brands like Bacardi, St Nicholas Abbey, Diplomatico and Mount Gay showcased some of their lesser known gems while ticket-holders were given the chance to discover and sample newcomers like Cornwall’s own Dead Man’s Fingers and India’s Wild Tiger. Golden Tot tokens made a welcome return to give the more discerning drinker access to ultra-premium and rare rums, some of which retail for over £200 a bottle.

Those looking to heighten their knowledge of one of the most exciting spirits in the world, took part in intimate seminars and masterclasses over the weekend. Diplamatico presented some its newest releases and Mount Gay‘s master blender Allen Smith gave an exclusive UK first tasting of its limited edition pure pot still and column distillate rums. Sam Smallman of Rococo chocolates delved into Rum and Chocolate pairings in his third year at the festival, while newcomers were taught about rum tasting notes and vocabulary by Kim Lahiri to discover the key aromas in their favourite tipple.

On the main stage Saturday, RumFest founder Ian Burrell was on hand to take guests and bidders through rums on offer a the Rum Auction and a grand total of £4,000 was raised and all to donate to Max’s Foundation, a charity dedicated to helping detection of hypertrophic cardiomyopathy and other heart conditions in pre-adolescent children. Celebrity chef Hasan De Four made a RumFest return and cooked up a storm to demonstrate how to get rum in the kitchen, while Jeff ‘Beachbum’ Berry told the story of the founding father of Tiki, Don the beachcomber. Sunday’s main stage hosted a takeover of the famous Levi Roots as he showcased a tasting of his new restaurant Levi’s Caribbean Smokehouse. The revered master blender Joy Spence was interviewed by Ian Burrell with a tasting of Appleton Estate rums and bartenders competed for a trip to Barbados in the fierce Doorly’s Rum Competition.

Kicking off the rum-fuelled weekend on the Friday, the trade-only Boutique RumFest returned for a seventh year providing a platform for the industry’s newcomers and independent brands. Rum wholesalers, distributors, buyers, bar professionals and importers congregated from as far afield as Panama and Japan, presenting the perfect opportunity to sample the next big thing.

Ian Burrell, Global Rum Ambassador and RumFest founder says, “We could never have predicted how successful RumFest would become when we started out all those years ago and what a ride its been. It’s great to see so many old faces back to join us in celebrating rum culture but also the new comers who are getting to know the spirit properly for the very first time. A huge thanks to the brands, blenders, ambassadors, speakers and rum lovers who came over the weekend, here’s to the next 10 years!”

*End*

We were fortunate enough to attend and personally think that it was one of the best years in terms of seminars and sheer variety of rums available. Something to suit everyone and with the addition this year of a Velier stand……it was pretty much heaven spread over a weekend. Our own write-up of the events from Friday morning until Sunday evening will follow once we’ve come down from the high of the weekend.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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RumFest Announces 10th Anniversary Event

*Press Release*RumFest 2016

RUMFEST CELEBRATES NATIONAL RUM DAY & ANNOUNCES 10TH ANNIVERSARY EVENT

TICKETS AVAILABLE FOR THE UK’S LARGEST CELEBRATION OF RUM CULTURE

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court

rumfest.co.uk

RumFest Carnival Hour 2015

With the arrival of National Rum Day today, RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour, try and buy to take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven-day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinksBeach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.

*End*

We’ll be there again and (not wanting to wish the next few months away) can’t wait, with highlights being the chance to see Jeff Berry in action! Again it looks like there is a whole host of fun planned! Roll on October.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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Agapey Artisan Chocolate with Mount Gay Rum Caramel

This is a little out of the blue and probably not what you are expecting from a new blog post, but it was a chance encounter with a pleasant chap called Peter Martin at the Tatton Park Foodies Festival that led to me receiving a bar of the most amazing sounding chocolate I could imagine from his company, International Brands. I was told of a new product venture and Peter asked for my opinion……we also picked up several Tortuga Rum Cakes from him but before I go off on another tangent, a little background.

The ancient Mayan Cultures of Mexico and Central America were the first to have used cacao between 250 to 900 AD. They harvested the beans, fermented then roasted and ground to form a paste. This was then mixed with water, spices and chilli to form a frothy spicy and bitter chocolate brew called xocoatl. Later in the 14th century the Aztecs used cacao in their diets, as a currency and as a trade item. The cacao was used in offerings to their gods and the crude chocolate drink was a favourite of their royalty. Moving forwards to the 16th Century, the Spanish took the seeds back to Spain and eventually the use of cacao spread thro’ Europe. The rest is history……

Agapey  Close Up

The Agapey Chocolate Factory is based in Bridgetown, Barbados. They use cocoa beans from throughout the Caribbean and they also use locally grown Barbadian gold cane sugar to impart a unique flavour to their chocolate. Agapey use predominantly Criollo, Trinitario and Nacional beans in what is called a ‘bean to bar’ method whereby they don’t just obtain a product in its later stages and repackage, they carry out all processes from the receipt of the beans.

This bean to bar method consists of:

Harvesting – Fermentation – Packing – Roasting – Winnowing (de-shelling) – Crushing & Grinding – Refining – Conching – Tempering

The Agapey Chocolate that I have to share with you (my thoughts, not the chocolate……the chocolate is mine) is a specific venture between Agapey and the other well-known Barbadian institution…..Mount Gay Rum and it is a 70% single origin cacao dark chocolate.

Agapey Side

The venture was undertaken to rid the world of the awful liqueur type rum chocolate that causes pain and misery to all. The bar is packaged in an attractive, sleek black box with the Mount Gay and Agapey logos clearly displayed. Upon opening the box and removing the foil, the bar is divided into large chunks displaying the Agapey logo and smelling amazing. Really intense chocolate with very little sweetness.

Agapey Block

After removing a square and breaking it, the caramel slowly oozes out. The chocolate tastes unbelievable. I’m already a big fan of dark and bitter chocolate ( thanks Dad ) and it does not disappoint. The bitter hit is there with a creamy texture and a real cacao and almost coffee hit. The first taste of the caramel gives you an instant sweet hit but not overly so. There is the subtle taste of banana and it’s almost a little salted. The rum is next to appear. Not too overpowering but a very subtle edge growing more intense. It’s not until you get a big bite of the combination of chocolate and caramel in your mouth that the addition of the golden cane sugar gives the chocolate a sweetness that perfectly balances the soft rum and salty nature of the caramel. It works…and it works well! The Mount Gay Rum adds a real rummy hit that is very welcome. In fact, nibbling the chocolate around the edge and tasting with a glass of rum….in this case I chose Mount Gay Extra Old for obvious reasons, the chocolate in both taste and mouthfeel is a great match!

Agapey Cracked

I genuinely don’t know if I would ever be able to replace this bar as I’ve never seen it about and internet searches don’t turn up results, so I’m reluctant to indulge too much with there only being 4 pieces…….but its just so tasty. Peter mentioned that there was maybe going to be a move away from the large pocket for the caramel to a smaller one but I think that the balance is so perfect that I’d hate to see it change. If you see any on your travels, pick up several bars and some for me too, and if you make it to Barbados, go and tour the Agapey Chocolate Factory.

*UPDATE*

This post has been picked up by the Caribbean Broadcasting Corporation and I have since made contact with Raphael Grisoni, the Managing Director of Mount Gay Distilleries Ltd who has been kind enough to confirm that the rum used in the product is actually Mount Gay XO…….no wonder the product tastes so good!

© Steven James and Rum Diaries Blog 2013. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.