William George Rum

A few weeks ago at Manchester Rum Festival I got to meet a chap named Andrew Nicholls promoting a Rum. That Rum was called William George. I had been enjoying my bottle for a few months now so it was good to put a face to the brand. Andrew himself is one of the founders and oversaw the blending of the Rum. He started life as a bartender in January 2000 and only recently gave that up at the end of 2018. Andrew is the Netherlands Rum Educator for WSET and was the Benelux Representative for the ACR (Authentic Caribbean Rum) programme. On top of this he has gained awards for his bartending and bars, is part of the seminar selection committee for Tales of the Cocktail and is also on the judging panel for ‘Worlds 50 Best Bars’……His list of accolades is far more impressive than anything I can muster….though I do have a 25m swimming badge and a certificate marking my third place in the school ‘egg and spoon’ race in 1985.

There is also a story behind the Rum, so if you’ll indulge me I’ll recount it below.

William Simpson

Andrew created this blend to honour his two grandfathers…..can you guess their names? Yep….you got it…..William and George. William Simpson (above) and George Nicholls (below) were Grandfathers to the two founders of William George Rum….Andrew and Richard Nicholls.

George Nicholls

William moved from England to Zambia in 1938 and returned to England to serve in World war II….he then returned to Zambia after the war. George moved from England to Zimbabwe in 1956 after also serving in World War II. Both men developed a love of Africa and they would have been in Africa at the same time in 1956, though they were living in separate countries. This connection ties through to the imaging used on the labels. Housed in a tall and elegant bottle, the label is quite unique and detailled. William lived in Zambia and George lived in Zimbabwe. On the border between these two countries is Victoria Falls. The quill on the compass is pointing to 11 degrees west of magnetic North which in 1956 would have been true North when calculated from Victoria Falls. Further label details connect to the Rums namesakes with the font being taken from a 1964 Certificate of Baptism that George had signed as Godfather to his friends child. The handwritten element reflects the writing found in a letter that William sent to his wife (Andrew and Richards Grandmother) in the 1950’s and the wording you see reads ‘blissful happiness for decades of time’. This is what was written by William in the letter to Wendy. So there you go. Lets have a look at the bottle contents.

William George Rum – 43% abv – Blended Rum

It looks to be that the blend has been put together without any emphasis on age or origin, instead attempting to focus on the flavour profile and the core value of no additives. The information on the bottle tells us that the Rum has been blended in Amsterdam, so that will be at E&A Scheer. It is a blend of six Rums in total. Four Pot Still Jamaican Rums and two multi-column Trinidadian Rums. The Jamaican Pot Still components which make up 61% of the blend are all unaged. They are from Hampden, Worthy Park, New Yarmouth and Clarendon. The multi column Trinidadian components which account for 39% of the blend are obviously from Angostura. One of them is unaged and the other is a blend of 2 to 5 year old Rums matured in 200 litre ex-bourbon barrels which are then carbon filtered to remove colour. The ester range of the marques used within the blend ranges from 100 gr/hlaa to 900gr/hlaa with the total volatile count of the final blend being 317.1 gr/hlaa.

Tasting Notes

Nose: Nice and oily in the glass with legs taking an age to form. There’s no doubting or avoiding the fact that this blend has a majority Jamaican pot still component within. Bright grassy cane notes. The merest hint of the familiar aroma of Uncle Wray. Molasses. Creamy. Tinned fruit cocktail and single cream. Candied sweetness of pineapple rings in juice. A good balance is struck as just when you get your nose lost in the unaged pot still, the lighter aged column notes lift to the surface and bring with them vanilla. Citrus oil and a little bright fruit sweetness linger almost permanently as you approach the glass and as the liquid heats up it morphs into warm banana fritters. A little ethyl acetate creeps in right at the back end. Plenty to enjoy here.

Mouth: Not as sweet an entry as the nose eluded to but it’s definitely as oily as the appearance led me to believe. Plenty of grip on the palate with a little heat. A hint of tinned strawberry soaked trifle sponge. It’s all pot still up front and very approachable….also massively enjoyable neat. Grassy vibrant cane plays alongside the merest hint of white pepper and the zip of citrus. Sugared almonds. A mixed bag of creamy Macadamia and Cashew nuts. Sweetened whipped cream and peaches round things out. Growing heat.

Not as entertaining on the palate as it is on the nose (maybe a lift to 46% would assist?) but that is not meant to do the palate a disservice….it wouldn’t usually see regular rotation neat for me but it has done since I opened it. Dare I say it that I’m also mentioning it in the same sentence as Veritas……which is quite frankly a superb Rum and is high praise indeed….though this does sit around £10 higher in price than Veritas. Its designed to mix well but also to display and retain its character….and it does. It makes a superb Daiquiri (I do enjoy prominent pot still in a daiquiri) and a very refreshing Rum and Tonic. Also…..I love a Banana Daiquiri, and with a more than 50% pot still component, this does a hell of a job. My bottle was picked up from the chaps at Skylark Spirits on their Amazon Store.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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That Boutique-y Rum Company Blended Rum #1 – Jamaica

Back into another Boutique-y Rum Company release. This time it’s a blended Rum comprising entirely Jamaican components. You can read a little about another Boutique-y Rum release and a little about the company itself here. Now that has been said, let’s get into its ribs.

That Boutique-y Rum Company Blended Rum #1 – Jamaica – 55% abv

The bottle hints at the use of Dunder with its skull and crossbones and bubbling, festering pit hogging the label. We also get little in terms of information. Just that the blend is composed of Pot AND Column Rum from a mix of Jamaican distilleries. Digging a little deeper we can ascertain that the blend components were distilled at some point in 2008 and bottled in 2018 making the blend 9 years old. Requesting info from Peter Holland has revealed more information. The Pot Distilled components are from Long Pond, New Yarmouth, Clarendon (Monymusk) and the Secret Distillery from Lluidas Vale…..*cough* Worthy Park *cough*. The Column component is from Clarendon (Monymusk) too.

Long Pond has seen a fair few releases recently and sitting around 18 miles away from Hampden it is also located in the Trelawny Parish. It releases very vibrant and fruity Rums from my experience with some of the continental aged products that I’ve tried and a fair few batshit mental offerings if the NRJ Velier releases are anything to go by. The VRW and STC❤️E are beautifully drinkable expressions whereas the TECA and TECC releases are monsters. New Yarmouth is the home of J Wray & Nephew and we have been fortunate to see some amazing releases from the distillery via Compagnie des Indes….Ethyl Acetate is king in these bottlings. Clarendon, the home of Monymusk and Captain Morgan produces both Pot and Column distillates and is more of a large scale modern facility. Worthy Park you will know all about.

So as you’ll see, quite a varied blend and hopefully the results will be positive….but there’s only one way to find out.

Tasting Notes

Nose: Yup. Definitely Jamaican. Definitely Long Pond. That bright, almost candied tropical fruit is first on the nose. Guava, mango and papaya. There follows a huge hefty weight of ethyl acetate bringing forth Grilled Pineapple, varnish, pear drops and glue that can only be the New Yarmouth kicking the door in. Crisp notes of white wine. There is a beautifully solid vanilla, warming oak and banana loaf backbone to the blend. This carries those bright acidic and fruity top notes and allows them to play so well together. Time brings Kola Kubes, banana jam and a hint of eucalyptus. Glorious stuff

Mouth: Initial entry is beautifully sweet with a very heated follow-up. It’s quite spirity initially and does display some of its 55% abv. You soon acclimatise to this though. Very fruity. It’s reminiscent of a mixed tropical fruit jam. A beautiful interplay of Pineapple, Guava and fresh Papaya with just a squeeze of lime juice. The mid palate brings the weight of the oak into play and this begins to dry your mouth from the tongue back. Spiced oak and pepper in turn announce vanilla, salted caramel and a beautifully sticky molasses note. The finish is not particularly long, choosing to make a sharp exit. Grilled pineapple, fresh papaya and a hint of that beautifully enticing caramel right at the back-end with lingering peppery oak dead centre of your tongue.

4.5 / 5

For me, this one is all about the nose. It’s so nuanced and interesting. You get the feeling that you’re experiencing some great individual distillates. The palate whilst it never reaches the extreme highs of the nose is superb. I have enjoyed it neat, it makes a great Milk Punch, Rum Cow and the other week I made a most enjoyable Jungle Bird with it. 485 bottles of this blend have been released and I’m on my bottle number two. I may even pick up a third before it disappears from shelves. I suggest that you follow suit.

*Hydrometer Test Result – Label stated abv 55% – Measured abv 55% – 0 g/l additives*

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

JAH45 Silver Jamaican Rum

A new range from a familiar stable. JAH45 is the brainchild of the newly formed Hellshire Club….or more specifically its CEO Carl Stephenson. Carl, a former executive of J Wray & Nephew is also the guy behind the excellent Elements 8 Range and their Republica Rum was reviewed here. But this article is all about JAH45 Jamaican Rum. Origin wise the whole marketing side of things links nicely to the Rum in the bottle. JAH being Rastafarian for God, though in this instance it is being used as a reference to Jamaica. 45 as you will have worked out relates to 45 RPM speed on a turntable. JAH45 draws its origins from the revolutionary sound systems in Kingston during the 1950’s that provided affordable entertainment that was subsequently used by liquor stores to entice customers in to buy Rum. Huge speakers would be set up and DJs would set up turntables and bang out local music. For me it calls to mind artists like U-Roy and Toots & the Maytals. 

Anyhow, onto the Rum. The range itself will comprise 5 bottlings. The Silver being reviewed today, Gold, Dark, Spiced and Overproof. Again, not too enamored with the use of colour as a classification but given the target market for the bottlings and their insane pricing levels it’s probably the right approach. Insane pricing because the bottles range from £20 to £27 which is priced to sell and be affordable to those wanting to take a trip into the unknown. Initially the company approach is the get the Rums into the on-trade and they have already been picked up by the Las Iguanas restaurant group.

JAH45 Silver Jamaican Rum – 40% abv 

The liquid in the bottle is a blend of unaged Pot and Column distilled Rums from Hampden, New Yarmouth and Clarendon. New Yarmouth is the distillery that produces W&N Overproof and Clarendon is the distillery that produces Monymusk. Hampden is the distillery that produces pure magic and the stuff of dreams.

Tasting Notes

Nose: Fresh, vibrant, grassy sugarcane. Powdered sugar. The heady intoxicating molasses aroma that permeates a distillery. Light astringency. There is a definite light punch of pot still that is tempered by the column component to merely a gentle slap. Funk….but really accessible funk. Pineapple syrup. Foam bananas. A little menthol nose. Pear drops. Wet cardboard. Really pleasant and whilst it has that magical Jamaican edge that we crave, it’s not at all scary for those new to Jamaican Rum.

Mouth: A near perfect translation from nose to mouth. Sweet entry. Oilier than expected. Light tropical fruit. Pineapple, guava, mango. Fresh banana. A touch of liquorice. Something vaguely herbal. It has way more going for it than a £20 bottle should do, and it packs way more authentic and true flavour than a lot of Rums twice its price.

Now obviously you won’t be drinking this neat, though that’s how I managed to clear close to a quarter of the bottle….getting to know it. I know for a fact that when thrown into a Daiquiri with a drop of Banane du Brésil, greatness ensues. But I’ve been enjoying it as a long drink with Ting. No measures, just feel it. Makes a banging drink.

I want to taste more pot still…but its a double-edged sword. More pot still would equal greater expense and that is not the intention here. There is enough interest here to hold my gaze for a while and really with all of the super premium fancy bottled stuff being hawked to consumers for extortionate prices, what the Rum world needs is accessible true, interesting Jamaican rums that have not been messed with. Yes you have the Appleton range but whilst relatively inexpensive are a little light on the vibrant pot components. This isn’t. This has just enough pot still to lift it above the close competition. I’d love to see these Rums with supermarket availability.

4 / 5

I see its direct competitor as Appleton White, and in my opinion the JAH45 Silver kills it. For £20, this much flavour, honest origins, and no funny business…..its a must buy.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.