Saint James Rum 250th Anniversary

*Press Release*

SJ-Logo250-Pantone+or

SAINT JAMES RUM MARKS 250th ANNIVERSARY CELEBRATIONS IN STYLE THIS JULY

SAINT JAMES - Cuvée 1765 (ambiance)

Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign.

Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a pioneer in its category, being the first rum to create vintage specific blends, and designing an innovative square bottle in order to maximise storage and minimise breakage on the long sea-voyages to its original export markets.

Today the iconic Rhum Agricole is still produced in Martinique, which has the only rum AOC (appellation controllée) in the world, and more precisely in Sainte-Marie, on the East coast of the island. Saint James Rum is and has always been committed to quality, heritage, innovation and traditional expertise. The special Saint James Cuvée 1765, a blend created in homage to the original 1765 style, is the epitome of the quality of the products it offers. The brand is also at the forefront of the new mixology trend and has recently developed links with key stars in this field including top mixologist and barman, Stephen Martin.

SAINT JAMES - Cuvée 1765The week of 6-12 July, which traditionally marks the end of the sugar harvest, is set to be a key moment during the 250th anniversary celebrations in Martinique. “The programme includes visits around the distillery; masterclasses and tastings; and a live show culminating in the release of a commemorative limited edition: an ultra-premium blend of six of the best Saint James vintages, presented in a luxurious glass flagon with embossed metal neck,” comments Nadège Perrot, international Saint James brand manager. To pay full tribute to Saint James rich history, other festivities will be taking place across the world including an anniversary party in Paris, multi-media advertising campaigns and outstanding point-of-sale promotions. This milestone anniversary will make 2015 a Saint James year!

*End*

Whilst we won’t be fortunate enough to join in with the festivities in Martinique of Paris, we have been fortunate enough to get our grubby little fingers on a bottle of the Saint James Cuvée 1765 and cannot wait to try it. We use the Saint James Royal Ambre as part of our bespoke 7 Rum Mai Tai blend so are looking forward to tasting a release created to pay homage to the original 1765 style!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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La Confrérie du Rhum Cuvée Anniversaire

Rhum ArrangeLa Confrérie du Rhum is a Facebook Group created in March 2013 that already has over 5000 members! Professionals and Rum lovers use it to talk about and share their common passion about Rum and sugarcane distillates. I use it to stare at pictures as my grasp of French is not the best!

For its second birthday, the administrators decided to bring out a Cuvée Anniversaire and teamed up with Cédric Brément, the famous French rhum arrangé producer of Les Ti’arrangés de Céd to produce it. On March 28th, this new bottling will be released in a limited edition of 500 bottles for sale at the Christian de Montaguère store in Paris. During this anniversary event the administrators of the group and the producer of this special bottling will release the Cuvée Anniversaire Ananas Victoria (Label Rouge) – Sauternes Finish Single Cask.

This infused Rhum uses a white AOC Rhum from Martinique as its starting point. This has been aged for 8 months in Sauternes Casks (Sauternes is a French sweet wine from the Sauternais region of the Graves section in Bordeaux) prior to being infused with red labelled Victoria Pineapples from Réunion Island. These red labelled Victoria Pineapples are rare, of a high quality and are cultivated and chosen in a very selective way. The standard of this variety of Pineapple is very high in terms of its cultivation and final product.

The 700ml bottle of this Cuvée (32% abv) is presented with a white and gold label containing the group logo. This bottling is an exclusive only available for purchase at the Christian de Montaguère store in Paris (20, Rue de L’abbé Grégoire, 75006, Paris) priced at 32 Euros from 28th March.

Cuvée Anniversaire Ananas Victoria (Label Rouge) – Sauternes Finish Single Cask – 32% ABV

CED CONFRÉRIE RHUM 050315

In the glass: The Rhum is a pales straw colour in the glass and its agricole base is hugely apparent. You get that vegetal punch in the face straight away but it is tempered by the lower abv and the raisin sweetness that billows over the top of the glass. This is all accompanied by a huge dose of pineapple which is sublime. I can’t help longing for summer!

In the mouth: It has an all encompassing mouthfeel full of sweet pineapple and raisins followed up by the green agricole quality. There is an earthy character too. It is warming, refreshing, sweet and now its gone! I would love to try this with a touch of ice on a hot day…its beautiful stuff.

I’m a huge fan of pineapple anything so this was always going to be a hit with me, and as my first try of a rhum arrangé the experience has been massively positive. I’m fortunate enough to have planned a short break in Paris at the end of April / early May, so obviously visiting the Christian de Montaguère store is a given as we are staying close by and I’m hopeful that I can pick up a bottle (or two) as this is very tasty stuff.

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.