Diablesse Caribbean Rum

New Rum brands are popping up everywhere…..and here is another…..but I have a little more knowledge about this one. Around two years ago I met brand owner Cleo Farman for lunch in South Manchester. She had contacted me as a result of a mutual friend suggesting that we discuss her ideas for bringing a new Rum blend to market. I had prepared a few of my own blends from my home stock for us to discuss at that initial meeting. There were a few real stand outs (for me) and a few were pretty ropey. Anyhow, we discussed distilleries and principles and the state of the industry from a consumer standpoint. As is often pointed out, we Rum Enthusiasts sometimes exist in an echo chamber whereby we are surrounded by similar views on what constitutes good Rum. My focus during discussions was on the formulation of an honest product, free from additives and nonsense. Cleo, who has previously owned multiple successful bars in Manchester happily agreed and listened as I rabbited on about the importance of not messing around with Rum. If you are doing it, do it justice. I sang the virtues of distilleries like Foursquare, Mount Gay, Worthy Park, Hampden and St Lucia Distillers and all of this information was absorbed. Things were going well and I was hopefully going to be more involved in the project but then due to personal issues (if you know, you know) in early May last year I had to back away and sort a few things out. Fortunately Cleo pursued the project and with the help of a few quality bar tending friends progressed with sourcing and trialing blends. Fast forward to early November 2018 and I met for lunch with Cleo again. In her hand she had the final blend. She also had a brand name and label images. In mid February I was able to purchase this creation from Master of Malt. I’d imagine this to be a pretty proud moment and reward for Cleo’s hard work….and financial outlay! Below is a little image that I took at the launch at Cottonopolis in Manchester…..one of the signature drinks is a quite awesome Roasted Banana Daiquiri. So we know that it plays very nicely in cocktails…..but what does it taste like?

Diablesse Caribbean Rum – 40% abv – Blended Rum

So here we have it. Diablesse Caribbean Rum. There is a marketing tale to accompany the Diablesse name but I’ll let you view the brand website for that. Presentation is in a nice heavy bottomed squat bottle….similar to the one that the excellent Woods has started using and from the wooden topped cork stopper to the label design and material its a pretty classy package. But its whats in the bottle that counts. This Rum is blend of three Rums. An 8-year-old Single Blended Rum from Foursquare Distillery in Barbados, a 4-year-old Pure Single Rum from Worthy Park in Jamaica and a 2 year old Traditional Rum from the Enmore Coffey Still at DDL in Guyana. Proportions wise, though not deadly accurate, we have roughly 45% Barbados, 35% Jamaica and 20% Guyana. Along with the sourcing of credible Rums for the blend is the little note on the label……Pure, Golden Rum free from added sugar and other adulteration…..It is this principle that I put so much emphasis on during our early discussions….and the fact that it made such an impact on Cleo that it has made it to the label is very satisfying on a personal level.

Tasting Notes

Nose: A beautiful candied aroma. The Worthy Park definitely rules the early exchanges. Tropical fruit punch. Trademark overripe banana. Molasses. This leads into a char-grilled pineapple. The maturity of the Foursquare component brings coconut shavings and a warming, well-integrated oak with just a hint of spice notes from the barrel. Cocoa powder and vanilla fudge. Beautifully light marshmallow.

Mouth: Very soft and gentle entry. Butterscotch Angel Delight. Freshly sliced tropical fruit accompanied by a gooseberry like sharpness. Relatively thin mouthfeel and a little alcohol bite….but a touch of youthful exuberance never did any harm. Mid palate brings spice bun and mashed banana with just a sip of black tea before warming, peppery oak and vanilla hits home. Subsequent visits reveal more of the interplay between the banana of the Worthy Park and the well-integrated oak and classic peach vapours of Foursquare. The moderate length finish is warm and spice led with banana bread, dried cranberries, pineapple cubes and a little black pepper.

3.5/5

*Hydrometer Test Result – Label stated abv 40% – Measured abv 40% – 0 g/l additives*

Price wise this sits at the higher end of standard at £37. Like Neptune which is the last top quality new brand that came before it, it is an economy of scale thing. But like that Rum, as sales increase, pricing may change. I’ve definitely spent a lot more on a less honest and poorer quality product. This is no-nonsense tasty blend of two of my favourite distilleries plus a little Enmore column still to lighten things up. It’s clear that Cleo cares about the Rum given her emphasis on no additives. I’d buy another, and I reckon that you should pick one up too.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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That Boutique-y Rum Company Blended Rum #1 – Jamaica

Back into another Boutique-y Rum Company release. This time it’s a blended Rum comprising entirely Jamaican components. You can read a little about another Boutique-y Rum release and a little about the company itself here. Now that has been said, let’s get into its ribs.

That Boutique-y Rum Company Blended Rum #1 – Jamaica – 55% abv

The bottle hints at the use of Dunder with its skull and crossbones and bubbling, festering pit hogging the label. We also get little in terms of information. Just that the blend is composed of Pot AND Column Rum from a mix of Jamaican distilleries. Digging a little deeper we can ascertain that the blend components were distilled at some point in 2008 and bottled in 2018 making the blend 9 years old. Requesting info from Peter Holland has revealed more information. The Pot Distilled components are from Long Pond, New Yarmouth, Clarendon (Monymusk) and the Secret Distillery from Lluidas Vale…..*cough* Worthy Park *cough*. The Column component is from Clarendon (Monymusk) too.

Long Pond has seen a fair few releases recently and sitting around 18 miles away from Hampden it is also located in the Trelawny Parish. It releases very vibrant and fruity Rums from my experience with some of the continental aged products that I’ve tried and a fair few batshit mental offerings if the NRJ Velier releases are anything to go by. The VRW and STC❤️E are beautifully drinkable expressions whereas the TECA and TECC releases are monsters. New Yarmouth is the home of J Wray & Nephew and we have been fortunate to see some amazing releases from the distillery via Compagnie des Indes….Ethyl Acetate is king in these bottlings. Clarendon, the home of Monymusk and Captain Morgan produces both Pot and Column distillates and is more of a large scale modern facility. Worthy Park you will know all about.

So as you’ll see, quite a varied blend and hopefully the results will be positive….but there’s only one way to find out.

Tasting Notes

Nose: Yup. Definitely Jamaican. Definitely Long Pond. That bright, almost candied tropical fruit is first on the nose. Guava, mango and papaya. There follows a huge hefty weight of ethyl acetate bringing forth Grilled Pineapple, varnish, pear drops and glue that can only be the New Yarmouth kicking the door in. Crisp notes of white wine. There is a beautifully solid vanilla, warming oak and banana loaf backbone to the blend. This carries those bright acidic and fruity top notes and allows them to play so well together. Time brings Kola Kubes, banana jam and a hint of eucalyptus. Glorious stuff

Mouth: Initial entry is beautifully sweet with a very heated follow-up. It’s quite spirity initially and does display some of its 55% abv. You soon acclimatise to this though. Very fruity. It’s reminiscent of a mixed tropical fruit jam. A beautiful interplay of Pineapple, Guava and fresh Papaya with just a squeeze of lime juice. The mid palate brings the weight of the oak into play and this begins to dry your mouth from the tongue back. Spiced oak and pepper in turn announce vanilla, salted caramel and a beautifully sticky molasses note. The finish is not particularly long, choosing to make a sharp exit. Grilled pineapple, fresh papaya and a hint of that beautifully enticing caramel right at the back-end with lingering peppery oak dead centre of your tongue.

4.5 / 5

For me, this one is all about the nose. It’s so nuanced and interesting. You get the feeling that you’re experiencing some great individual distillates. The palate whilst it never reaches the extreme highs of the nose is superb. I have enjoyed it neat, it makes a great Milk Punch, Rum Cow and the other week I made a most enjoyable Jungle Bird with it. 485 bottles of this blend have been released and I’m on my bottle number two. I may even pick up a third before it disappears from shelves. I suggest that you follow suit.

*Hydrometer Test Result – Label stated abv 55% – Measured abv 55% – 0 g/l additives*

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

That Boutique-y Rum Company Secret Distillery #1 – Jamaica

That Boutique-y Rum Company follows hot on the heels of two other That Boutique-y entities…..their Whisky Company and Gin Company. I own a bottle of the Spit Roasted Pineapple Gin and also a couple of the Whisky bottlings….a lovely 11yr Aultmore and a killer peated 8yr expression from The English Whisky Company. I was clearly going to be very keen to pick up a few expressions from the rum range…..seemingly I ended up buying more than “a few”. But a little about the company first. The premise behind the company is to bring interesting expressions, not categorised by colour or ‘style’ to Rum Geeks, Adventurous Rookies and the Rum Curious. With the consultant at the helm being Peter Holland, they’ve certainly managed to bring a few interesting things to the market. So far I have picked up Blended Rum #1 – Jamaica (2 bottles), Diamond Distillery (Versailles Still) 13yr Old, O Reizinho 3yr Old from Madeira and this Secret Distillery #1 – Jamaica 9yr Old…..so let’s get into it.

That Boutique-y Rum Company Secret Distillery #1 – Jamaica – 58% abv – Pure Single Rum 

Let’s tackle the elephant in the room…..Secret Distillery. There’s only one distillery in a Jamaica that doesn’t permit independent bottlers to use the distillery name on the bottle….so we’re obviously dealing with a Worthy Park product. You can familiarise yourself with the work of the quite excellent Worthy Park here. No year of distillation on the bottle but an age of 9yrs coupled with a release in 2018 would lead me to see it as being from a 2009 distillation. Mine is bottle 378 of 426 and it has been bottled at 58%. Whether that is cask strength or reduced, I’m unsure….the upcoming Worthy Park 12 year Barrel Strength is noted as being 57% so I would say that it’s probably as close to cask strength as rounding down will allow. How many of its years have been spent in a tropical climate is unknown…but I’d hazard a guess at in excess of 5. I have queried the maturation locations and also the barrel marque so will hope to feed back. Although not noted, I’d also assume the ethos of the brand is no caramel colour and no chill filter. For future releases I’d like to see maturation location(s) listed similar to the Transcontinental and Excellence Rhum bottlings. Maybe an evolution of the rear label to include a little more info….or have it website listed. Anyhow….onwards.

Tasting Notes

Nose: Quite boozy initially. It shows its 58%. Time definitely aids this Rum as it definitely opens up. Certainly Worthy Park, but we don’t get the immediate up front banana in this. Instead it’s more spice led. Ginger juice. Spiced Fruit cake mix that has just been put into the loaf tin…think Raisins, Dried mixed peels and Molasses. This develops through a little of the Worthy Park stewed black tea and dialled down overripe banana to reveal a touch of Bakewell tart. Time brings a growing sweetness of cola pips, Perfumed oak and Wham Bars. Spiced barrel notes linger on the nose. Not completely your typical Worthy Park.

Mouth: Warming entry with a few sharp fruity notes. Gooseberries. Some fresh green apple. This is short-lived and soon develops into quite an oak led experience on the palate initially. Dry with plenty of black pepper. Vanilla. Spicy barrel notes and a hint of freshly picked pineapple mint. The mid palate is all tropical fruit. Banana, light Pineapple and Guava. This is accompanied by coconut shavings and molasses. Spice bun. Burnt sugar on Scottish shortbread. The long finish brings more of those spicy barrel notes and black pepper along with development of the frangipane element of a Bakewell tart. There is a development of sharp fruity white wine notes towards to back end…wait long enough and pleasant medicinal notes appear.

4 / 5

It’s a strange one to sum up. I enjoy this Rum, even though it’s not your typical Worthy Park expression….maybe I enjoy it because it’s not a typical Worthy Park expression. I enjoy a few other Worthy Parks a lot more though. But these are the fully tropically matured offerings such as the Habitation Veliers and the Estates own releases. All of the above aside, it’s a good, but different Worthy Park offering. It’s definitely a grower, and time is most certainly its friend. A very good example of multi location matured Worthy Park. Plenty to enjoy.

*Hydrometer Test Result – Label stated abv 58% – Measured abv 58% – 0 g/l additives*

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

The Paulsen Collection Foursquare Vintage 1998

We’re back into it with another Foursquare. Some bottle hunters are seeking the ‘unicorn’ Exceptional Cask Release I, more commonly known as Foursquare 1998. Bottles are rare with Gayle Seale herself having to pick them up from property auctions in Barbados. They do exist in the wild but sightings are rare and can be very expensive. So what we have here in this Paulsen Collection bottling is that very same ‘unicorn’, but perhaps without the rainbow mane and golden horn…..maybe just dressed as a regular old horse. It was available until recently quite readily and I believe it may still be available in Europe. I gained a bottle a while back as a present from my wife, I then subsequently picked up another 2 bottles from Richard Blesgraaf over in Holland. Less than 50 Euros per bottle I think.

Now you will be fully aware reading these pages that I enjoy Foursquare Rums, a quick click here will link to quite a few articles on their products to get your juices flowing about the place. Anyhow, let’s get into it.

The Paulsen Collection Foursquare Vintage 1998 – 40% abv – Traditional Rum

This Rum is, amazingly, the product of only the Coffey Column Still at Foursquare Distillery. Distilled in 1998, this Rum was matured in ex-bourbon barrels for around 8 years. It was then decanted, reduced to around bottling strength and then re-barreled for an additional 2 years of maturation totaling a minimum of 10 years tropical maturation. Presented an a heavy based square edged glass bottle with a cork closure and wax seal on the label it certainly looks the part….if that kind of thing matters to you.

Coffey Column Still at Foursquare Distillery

Tasting Notes

Nose: Classic Foursquare profile on the nose…..Vanilla, butterscotch and a beautiful marshmallow note. Peppery and well-integrated oak lays down a solid foundation for the sweeter notes to play off. A touch of dried fruit and powdery cocoa appear given time. Relatively simple and straightforward nose to this Rum, but quite enjoyable.

Mouth: Lightly sweet and far more complex on the palate. Initial vanilla and cocoa give way to a drying and quite punchy oak that scatterguns fresh fruity peppercorns and charred, spicy barrel notes. A little banana chip and dried coconut sits alongside cocoa nibs and fresh, zingy ginger juice. A medium length finish carries the oak, vanilla and cocoa into those familiar peach vapours at the back of the throat.

You sometimes have to remind yourself that this is the product of the Coffey Column still only…..nothing from their pot still. Whilst it lacks a bit of heft on the palate, I can think of no better rum to adequately display just how effective the creation of Aeneas Coffey is when in the right hands. I was going to conclude this review by saying that this Rum was very much of its time, and it’s amazing to see how far things have moved on since it’s release in 2008. Not just in the Rum world in general but in the output and confidence of Foursquare Distillery. But the truth is, released today, maybe at the island abv of 43%, it’d fly off the shelves. It’s like a more mature Old Brigand, proper enjoyable, even if it’s not the most complex offering. Column Still Rum never tasted so good.

4 / 5

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

The Duchess Jamaica 2006 12 Year Old Rum

Back to it for the new year after a considerable break due to a multitude of things, and what better way to come back than with another independent bottling by a relative newcomer to the Rum scene. I covered a quite excellent bottling of a Foursquare by The Duchess and information on that can be found here. It also covers a little information on the brand and its owner Nils van Rijn. Another resource for some insight into The Duchess, and more specifically Nils can be found over at thefatrumpirate.

The Duchess Jamaica 2006 12 Year Old Rum – 57.9% abv – Pure Single Rum

Let’s dig into this bottling though. There is no distillery name on this bottle. The information given is that it was distilled in Lluidas Vale. Now we obviously know that we’re at Worthy Park with that information so The Duchess have carried out their contractual duty whilst we all have the information that we need.

Much has been written about Worthy Park on these pages and you can refresh yourself by clicking here.

Again the artwork has been produced by Hans Dillesse and yet again it is an absolutely beautiful label. Vibrant purple and white it appears to be the National flower of Jamaica, Lignum Vitae, or Wood of Life. Distilled in 2006 at Worthy Park this Rum, which is from cask number 4 was bottled in Autumn 2018 at its cask strength of 57.9% abv. No colour. No additives. It was a release of 268 bottles. It has seen 8 of it’s 12 years of maturation in Jamaica with the balance in continental Europe. It’s difficult to know which marque this is, but it’s a 2006 distillation, and initial visits to the glass have revealed an astringency last seen in the Habitation Velier 2006 which was the WPM Marque possessing an ester level of 120-239 gr/laa. However, information given to me by the ever forthcoming Zan at Worthy Park confirms that this is the WPL Marque.

Tasting Notes

Nose: We’re in familiar, comforting territory here. Isoamyl acetate central….the trademark Worthy Park overripe banana is very apparent sitting alongside spice bun, banana bread and black pepper. Quite medicinal with a beautiful sweetness and the sting of a little acetone. Tropical fruit is there in the form of mango and papaya but it’s not the main event. Light citrus oils blend with a hint of brine and some coastal aromas. Stewed black tea is present and accounted for and is carried on a beautifully well integrated oaken spine running through the rum.

Mouth: Sweetness the moment it crosses your lips. A beautifully sticky tropical fruit sweetness. This soon abates to bring a very hot peppery influence. Quite medicinal again with obvious black olives and preserved lemon. Mashed overripe banana, beautiful molasses and sticky ginger cake. Light cocoa notes have an interplay with a growing warming oak. There’s also a savoury turmeric note playing with the oak. Stewed black tea and slice of spice bun. The medicinal, almost coastal nature of the rum return to lead into the long finish that is resplendent with overripe banana, fresh ginger, well integrated warming oak, a whiff of smoke and salted liquorice. Molasses sticks with you for a good while afterwards.

4 / 5

There’s a lot to love in this bottle. I don’t think that it hits the highs of the fully tropically matured Habitation Velier 2006 which for me is one of, if not the best Worthy Park that I’ve tried, but it’s an absolute belter of a Rum. Its accessible enough to appeal to less seasoned palates and it also possesses enough complexity to keep your interest. It’s not going to break the bank at €65 a bottle and for that you get a very enjoyable and quite unique example of Worthy Park. I’m struggling to think of a poor example of Worthy Park aside from the obvious blot on the copybook from a few years ago. They are extremely popular with the Rum crowd but I genuinely believe that they need to be brought to a wider audience. Maybe 2019 will see that.

© Steven James and Rum Diaries Blog 2019. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Manchester Rum Festival Returns

*Press Release*

MANCHESTER RUM FESTIVAL RETURNS FOR A THIRD YEAR
‘The perfect Christmas present for rum lovers’

Rum advocate and Manchester based Dave Marsland of Drinks Enthusiast is bringing back Manchester Rum Festival for a 3rd year running, hosting it at the new event and exhibition space Brickworks, within Barton Arcade on Deansgate. Saturday 8th June 2019 will see an expansion of the previous two sold-out festivals, resulting in both an afternoon and evening session for the first time, with ticket prices frozen from the 2018 festival, staying at £20 per person.

” S E M I N A R    R O O M    A D D E D    T O    2 0 1 9 “

The festival, created by Dave in 2017 to show that Manchester and the North of England are contributing in a major way to the growing rum category, will feature for the first time a seminar room that will house some of the world’s best rum speakers, brand owners and cocktail bartenders. It will also see the return of Revolución de Cuba as the festivals bar supporter, offering a variety of rum cocktails through their Cuban bar experience. The in-house festival shop will also be present once again, this time hosted by Marigot Bay Bar and Café, the latest venture opened by Dave in July 2018 in Altrincham. Alston Bar and Beef are also returning as one of the festival’s food vendors.

“ R E V O L U C I O N    D E    C U B A    R E T U R N ”

Exhibitors will be announced over the coming months through the festival website and social media pages, as well as further activities around the city. To purchase tickets, visit http://www.manchesterrumfestival.com

*End*

We’re definitely planning to be there!

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Ultimatum Worthy Park 10

Ultimatum Rums are released under the Little Distiller brand which is under the ownership of The Ultimate Whisky Company. Those companies are again under the ownership of spirits specialist van Wees from Amersfoort in the Netherlands. The Dutch company was founded by Han and Maurice van Wees in 1994 to allow them to buy, bottle and sell Whisky. The Ultimate is their independent Whisky bottling brand, Ultimatum is their independent Rum bottling brand. They apply the same principles to their Rum bottlings as they do their Whisky bottlings…..Single Cask offerings…..No Colouring…..No Chill Filtration….Presented at 46%.

Worthy Park I have written about quite extensively and you can find a few of my articles here. Worthy Park Estate is located at the geographical centre of Jamaica in the Parish of St. Catherine which is in a valley known as Vale of Lluidas. Founded in 1670, the Worthy Park Estate has only ever been owned by three families. Commercial cultivation of sugarcane began in 1720 and has continued unabated to this day, and Rum production at Worthy Park has been recorded from as early as 1741, which makes it the oldest producer still in existence in Jamaica. Rum production at the facility ceased in the 1960’s and then some 40 years later, in 2004, a modern facility was created by Gordon Clarke. It opened in 2005 creating a multitude of marques. Upon their re-entry to the Rum market, the decision was made to begin selling bulk rum to brokers who would then sell to bottlers. This Ultimatum bottling is a result of a 2006 distillation. Production of all Worthy Park Rums takes place on their Forsyths Double Retort Pot Still.

Ultimatum Worthy Park 10 – 46% abv – Pure Single Rum

So, adhering to their principles, this 10-year-old Worthy Park, distilled in March 2006 and bottled in September 2016 has not been chill filtered, has no caramel colour added, and is completely free of nasties. A single cask offering (cask #19), 263 bottles were yielded at 46% abv. It cost me somewhere around 35 – 40 euros.

Tasting Notes

Nose: A warming and quite ‘bready’ nose. Bread and butter pudding. Quite a pleasant bright fruitiness to the early exchanges. Almost a touch of acetone. Could this be high-end WPL or low-end WPM? Not as banana forward as other offerings. It plays off some well-integrated oak with warm banana bread and molasses. The bright fruit notes are maybe some crisp apple and there is definitely a sharpness and a suggestion of gooseberries. The banana bread becomes quite malty and is accompanied by stewed strong black tea notes. Sugar on warm porridge and the hint of candyfloss.

Mouth: Quite a warming and peppery entry initially. This soon abates an brings the sweetness of banana bread that has just started to burn. A smidgen of treacle. Malt loaf and butter. The promise of the nose doesn’t fully translate to the palate though. Quite a weak mid-palate with light grain whisky sweetness (that’ll be the candfloss) and light oak with a whiff of smoke. The short to medium length finish is a little underwhelming with the sweetness of molasses and mashed overripe banana that rides through the oak into quite a dominant grain whisky quality. You’re left with the memory of bonfire toffee and a light medicinal note.

There are so many good examples of Worthy Park Rums on the market. This is competitively priced and has not been tampered with, for that it should be applauded. But although pleasant, there are better offerings out there. It never quite hits the mark of few of the independent 2005 releases and comes nowhere close to their own tropically aged releases. But nevertheless, if you don’t want to spend a fortune and you want to buy and appreciate a solid Rum at an accessible price, this could be just what you’re after.

3.5 / 5

 

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.