Pusser’s Commemorates the 45th Black Tot Day Anniversary

*Press Release*

Pusser’s Rum commemorates the 45^th Anniversary of Black Tot Day

Original Royal Navy rum proudly sponsors The Beach at Camden Roundhouse

Marking the 45^th anniversary of Black Tot Day, Pusser’s Rum has partnered with the Roundhouse for the third year running, to launch the return of Camden Beach this summer. The partnership will see the brand create a ‘Rum Shack’ with full branding and bar presence reaching new, younger consumers.

Festivities to commemorate the end of the tot will kick off at 5pm on the 31^st July where VIP guests will be able to enjoy a cocktail masterclass hosted by International Rum Ambassador Ian Burrell, learn the history of the Pusser’s Rum Painkiller and Soggy Dollar Bar from George Freegard, General Manager at Pusser’s Rum and partake in an Up Spirits call!

Festivities are set to take place around the country with Black Tot Day POS available to all stockists. Lab Bar in London have put together a limited edition drinks menu featuring five cocktails, from the Navy Swizzle to the Pusser’s Grog.

This will be the third year that the award-winning rum has been involved with Camden Beach and Peter Thornton, Brand Manager at Pusser’s, comments: “We are really excited to be partnering once again with The Roundhouse. With this year being the big 45^th anniversary we have had a great response from venues throughout the country for our POS and what better way to commemorate the end of the tot than by enjoying an ‘Up Spirits’ with your feet in the sand!”

Join the Pusser’s team and sample the legendary rum from 5pm on the 31^st July 2015 at The Roundhouse, Chalk Farm Road, London, NW1 8EH.

*End*

We can’t be there ourselves but we’d recommend that if you too are unable to attend, you pick up a bottle of Pusser’s (or two) and celebrate at home with a Painkiller or a Navy Grog.

Although we are not affiliated in any way with Drinkshop, they have some wonderful offers on Pusser’s at the moment that see you snag a free bottle of Original Grog Mix with ANY Pusser’s expression….click here now and support the cause! We have!

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

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Pusser’s Rum proudly sponsors The Beach at Camden’s Roundhouse

*Press Release*

The UK’s original navy rum, Pusser’s, has partnered with the Roundhouse this summer to launch the long-awaited return of Camden Beach, a 900 sq metre terrace filled with 150 tonnes of the finest sand, end-of-the-pier amusements, pop-up food stalls, beach huts, ping-pong, live music and a showcase of summer drinks brands. The partnership between the historic venue and rum makers Pusser’s, sees the brand sponsoring one of the iconic beach huts, creating a ‘Rum Shack’ with full branding and bar presence.

Proceedings kick off on 24^th July with a VIP launch party, followed by a nod to the brand’s naval roots with celebrations to mark Black Tot Day on 31^st July. Pusser’s will be holding masterclasses with Rum Ambassador Ian Burrell, rum tastings throughout, and serving Grog cocktails inspired by the old navy tale of Admiral Vernon, who was known as The Grog.

During the summer, the famous Pusser’s cocktail, The Painkiller, will also be served which will feature Coco Re’al – also distributed by Cellar Trends.

This is the second year that Pusser’s has been involved with Camden Beach and Peter Thornton, Brand Manager at Pusser’s, comments: “It is a very cool event, bringing something different and unique to London. On 31 July we will be inviting some navy guys along for Black Tot Day celebrations to share their sea-faring tales with the Camden crowd to help spread the word about this important day and the Navy Tot Fund. Throughout the summer, there’s a great atmosphere and backdrop and it provides an excellent opportunity for us to reach new consumers with both Pusser’s Rum and Coco Re’al.”

Join the Pusser’s team and sample the legendary rum on the 31^st July 2014 at The Roundhouse, Chalk Farm Road, London, NW1 8EH

It’s a crying shame that I’m based up here in the North West with a (relatively) sensible day job, Pusser’s Rum is a staple at Rum Diaries HQ in both its Blue Label and 15 Year Old forms………….but if you live anywhere near, you should weigh anchor and chart a course for the Roundhouse……Up Spirits!

© Steven James and Rum Diaries Blog 2014. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.