We’ve been quite vocal in the past about our love of Ron de Jeremy. It is a product that was dismissed by some as it was thought to be pushing the boundaries of good taste. But we always felt that the Rum was quite enjoyable and it became a real regular purchase at home. The perfect foil to the cries of ‘gimmick’….something that stood up to scrutiny, which we think that it did. You can refresh your memory and see our article on Ron de Jeremy and also Ron de Jeremy Spiced here.
Ron de Jeremy XO – 40% abv
Right, now your back with us. We can tell you all about Ron de Jeremy XO. This Rum is positioned as the next step, or a step up the Rum ladder. The presentation is quite frankly is stunning. The bottle comes in a black cylinder and when the metal cylinder top is removed you are faced with a jet black smooth coated glass bottle. The text is bright white and furnishes you with a little information, the most important being the location of the source Rum(s). The Reserva was from Panama (though the blend has changed now but the profile of the Rum remains) but in this iteration the Rums have been sourced from Barbados, Trinidad, Guyana and Jamaica and are a blend of pot and column. Some aged for up to 15yrs. Solera is mentioned in the bottle but in this instance (and in the majority of instances), it is merely referring to the fact that there is a blend of Rums of differing ages/locations and no desire to be tied down to an actual minimum age. It is profile based not age based. It is a common practice…see Zacapa, Botran, Matusalem, Dictador, Cubaney and so on. A little further digging (Thanks Olli) has turned up that the distilleries in question providing the Rums are hugely credible locations. The Barbados component is a blend of column and pot distilled Rums sourced from Foursquare Distillery. The Trinidad component is from Trinidad Distillers (the production company of Angostura), obviously column only. The Guyana element is obviously DDL and they provide pot distilled Rum which should give the Rum some real backbone. Jamaica is the really interesting one….Hampden, Worthy Park, Monymusk and New Yarmouth Estate all provide high ester pot still Rums to the blend. All signs point to the fact that this should be some good juice…..
Now this Rum has been doing very well in Europe and is firmly placed to grab a slice of the big selling marketplace that is currently dominated by Zacapa and Diplomatico. It gives a three-tier element to the range with Spiced, Reserva and XO which positions them well in the grand scheme of things.
But what does it taste like…..
In the glass: The Rum displays itself as a nice dark gold with mahogany flashes and upon swirling is as reluctant to release any droplets as I am reluctant to get a round in….eventually (as with getting a round in) it succumbs to peer pressure and a few very slow chunky droplets meander back down the glass. When swirling the Rum looks VERY viscous and is almost giving the appearance of moving in slow motion. The initial aroma, which is not as shy as the droplets is one of a very rich fruit cake. Prunes and vanilla are there by the bucket load and there is an almost nutty quality surrounded in burnt caramel. A little one-dimensional and not at all what I was expecting. In fact, it is nothing like I’d expect from the knowledge of the Rums in the blend.
In the mouth: On entry the Rum is incredibly viscous. It immediately gives me a kind of bitter caramel flavour but that is soon kicked into touch by a thick, gooey sweetness…almost cloying. Straight off the bat there is a heap of vanilla, a tiny hint of spice and the hint of an oaky component. It is very smooth…..almost confusingly so. The finish is very short-lived and very disappointing. I expected it to linger but it just slips out of the door without telling you whilst you’re seeing to the other guests. I feel a little of that ‘peach’ like quality that I keep harping on about in the back of my throat that can only be the merest hint of the Barbados component. There is none of the pot still Jamaican magic that I expected and none of the backbone that pot still Demerara usually provides…Trinidad will maybe be the provider of the oaky element but this is the polar opposite of what the blend tells me. It’s all a bit ‘meh’….
I hate to put out bad vibes but after tasting a few glasses of this Rum I felt that something was amiss. It just didn’t sit right with me, so I sent a blind sample off for hydrometer testing by Wes, who runs another Rum based site (it’s not as good as this one, and I’m way more handsome…and taller). He duly carried out the test on this along with two other samples that I had marked up for him to taste…they were almost the controls for the hydrometer test. The resulting data was cause for concern and a bit of a red flag. 92 g/L of additions whether that be sugar, glycerol, vanillin’s or something else. I buy sweetened Rums and I enjoy sweetened Rums, but to say that I was shocked by the figure displayed in the results would be an understatement. More than this though, I felt really let down. I like Olli from One Eyed Spirits, even though I’ve only met him once. This was on the same night that I also met the big man himself, Ron Jeremy and Gaby from Spirit Cartel. Olli has answered my emailed concerns over this Rum and that level of honesty and openness should be applauded. I asked the questions, I got my answers.
The following though, is why I feel so disappointed. The Rum is sourced from credible origins (including some of the most credible) and it has all the potential to be a very interesting blend….world class even. I perhaps expected it to surpass our love of the Reserva! But it has massively under achieved as it has been masked by the additions and the whole experience has been dulled. Imagine that friend, everyone has one. They are a really vibrant and interesting person and for some reason they wind up in the kind of relationship where their partner doesn’t let them be themselves….they control every interaction that you have with your friend and they mask the very essence of what made your friend so great to be around in the first place. Ron de Jeremy XO is that friend and as a result is a huge missed opportunity for me, and it does it’s credible components a large disservice.
That said, it is massively unfair to put this Rum in the same category as all other Rums that have test data out there, for one, this product actually does have Rum as its base….and very credible Rum at that….it just went off the rails and made a few bad decisions whilst it was growing up.
As per usual, feel free to pop in for a drop. It’ll be popular, just not with me. I’ll stick to the Reserva.
In the interests of full disclosure, I was sent the bottle in question by some really lovely people to give my thoughts and feedback.
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Good business for them to do this with their “rum” but for anyone with a genuine love of genuine rum and absolute disgrace of a drink.
It’s sad that this kind of thing sells
sounds like a nice rum
92g… almost 10% of the content of the bottle.
I’m asking myself why they sell it as “rum” (this of course applies to those other adulterators, of course). Why don’t they sell it as “liqueur”? Does liqueur have such a bad standing (in comparison to rum) that they are so desperate to put the word “rum” on the labels? I just don’t get it.