The Barbados GI & Why It Will NOT Threaten Diversity & Innovation

There has been talk within Rum circles and Facebook Forums about the proposed Barbados and recently completed Jamaican GI, and how there are concerns that this may stifle innovation and quell diversity. The following is the ‘as written’ response to this fallacy by Richard Seale which he has kindly agreed to allow me to publish in its entirety….and it is the best thing that you’ll read on the subject. Enjoy.

THE PROTECTION OF BARBADOS RUM

As Jamaica has completed their Geographical Indication for “Jamaican Rum” and Barbados moves to completion of their GI, it becomes increasingly important to dispel the canards around this important process.

With rum we have many canards – rum has no rules – rum is diverse and varied because of this wonderful lack of rules. Unlike other spirits, we are told Rum has no “global rules”. And that there are efforts to have a global rule which will crush our diversity.

See my takedown of this here – https://cocktailwonk.com/2017/08/richard-seales-epic-takedown-rum-no-rules.html

A recent canard is that a GI (a registered intellectual property) is a further threat to this diversity and a threat to “innovation”.

The irony of this situation is that a GI seeks to preserve and protect this diversity. It is the essential tool by which this is accomplished. And the dreaded fear of selling rum under one “unified” rule is EXACTLY WHAT HAPPENS NOW AND IS PRECISELY WHAT A GI WILL SOLVE.

If Caribbean producers sell rum into the US, it is not the standards of identity (“the rules”) of Jamaica, Martinique or Barbados that apply. It is the rules of the United States TTB that apply. That is right, despite being from three very different and diverse rum producing countries, they will be sold in the US under the same ONE rule. This means that although AGAINST THE LAW OF JAMAICA to add anything to rum besides caramel a Jamaica Rum can be sold in the US with added flavours including sugar (and labeled as Jamaican Rum) because the generic rule for Rum sold in the US allows blenders to be added to any rum.

But the situation is very different for the spirits produced by developed countries. The United States TTB will enforce the rules of Scotland for a Scotch Whisky sold in the US. The United States TTB will enforce the rules of Cognac for a Cognac sold in the US. The US will not protect a Jamaican Rum or a Barbadian Rum from adulteration in the US. The US does not control the use of the word ‘Agricole’ in the US market leading to all sorts of hideous products, not remotely consistent with the standards of ‘Agricole’ being legally labeled as Agricole

Now the US does not directly recognise GIs so creating a GI alone will not be enough to solve this issue in the US but the US illustrates the challenge of protecting our diversity very well and the GI will be the necessary first step.

The same situation applies in the EU save for the fact that the EU does recognise some GIs at this point (for example the word Agricole is protected) and it is hoped that they will recognise the GIs of Jamaican and Barbados in due course. At the moment, a Jamaica Rum and a Barbados Rum are sold in the EU under one and the same EU rule. If the EU recognises our individual GIs, it means that a Barbados Rum sold in the EU will need to meet “Barbados Rules” and a Jamaica Rum will need to meet “Jamaica Rules”. That diversity everyone wants will be protected – that dreaded ‘global rule’ for rum, avoided.

Because the EU recognises the GI for Scotch Whisky, the additional requirements to meet the standards of identity for Scotch Whisky over the EU generic standard for whisky are recognised and the label “Scotch Whisky” is protected throughout the EU. The GI for Jamaica Rum and the draft GI for Barbados pose additional requirements, over and above the generic EU definition of Rum (the “one” rule) to protect and preserve the characteristic identity of these rums. The GI is the tool by which we will protect our diversity. The GI is the tool by which we avoid having to produce under one “global rule”.

What of the claim that a GI stifles innovation?

Lets be clear as to what exactly is innovation. Marketing gimmicks that do not add value are not innovations. Changing the elements of repute in a Jamaica Rum or a Barbados Rum is not innovation. A GI is not a legal restraint on a producer. All producers continue to operate under the existing laws. A GI is a piece of intellectual property protecting how a type of “trademark” can be used – it places no law whatsoever on production. It constrains no one from producing as they please. It constrains them from labeling as they please. A Jamaican musician can play any tune just do not expect it to be called reggae unless it sounds like reggae.

So what are these innovation stifling constraints in the Barbados and Jamaica GIs:

– Barbadian trained operators

– fermented and distilled in Barbados/Jamaica

– Saccharomyces types only for yeast

– local water source only

– free of additives except caramel which must only be used for colour (Barbados draft GI has a quantitative albeit generous limit on caramel) – the same restriction in Scotch

– minimum ester levels for Jamaica rum (by marque)

– aged in oak (“small” is the Jamaica requirement, 700 litres maximum for Barbados)

– aged entirely in Jamaica (a min of two years in Barbados).

– Jamaica rum must pass an organoleptic test

I will address the wisdom of “restricting to oak” in another post, save to say that is hardly onerous and Scotch Whisky has the same “restriction”. There is a plethora of excellent oak casks available for “innovation”. One obvious point is that it keeps a point of difference between rum and cachaca and preserves an important distinction in our social and economic history.

Aging is Europe is a product of the colonial way of doing business where only limited value was earned in the colonies and product whether it be sugar, rum or bauxite was to be shipped at the lowest commodity value. Bulk brown sugar would leave the Caribbean in the ship’s hold but arrive on the supermarket shelf as branded granulated sugar. Bulk molasses sold as branded ‘treacle” once on the shelf.

The advent of continental aging therefore had nothing whatsoever to do with product quality and it is absurd as ageing Scotch Whisky in southern Spain. It simply steals value from the local producers leaving rich European brands and decrepit local operations. The Barbados GI arguably does not go far enough. Bravo to Jamaica – this “restraint” is worth millions in forex earnings. A greater share of what you pay for that bottle of rum ends up in the Caribbean with “restraints” like this.

Conforming Rums must (may?) use the words “certified Geographical Indication” on all documents including labels. Non conforming rums can be made but they will not be able to simply state “Jamaican Rum” or “Barbados Rum” and most importantly – “the use of any indication or sign which may cause a buyer to believe that a rum has the right to use the protected Geographical Indication “Jamaica Rum”, although it does not satisfy all the conditions defined in the present decree will be prosecuted”.

You cannot sell your product under another’s brand because of trademark law and you cannot sell your product under another’s protected origin because of intellectual property law. You add something to Jamaica Rum – it is no longer Jamaican Rum – that is the law of the land of Jamaica. A recognised Jamaican GI means you cannot avoid Jamaican law by selling in Europe. No more selling pure rum as “dry style rum” and sweetened rum as “rum”. In Jamaica and Barbados, rum without added sweetener is just known as rum. I have never in my life heard any Jamaican or Barbadian call it “dry style” rum. Would I dare go to Scotland and call all whiskies “dry style”? Who am I to dictate that.

So you can continue to flavour Jamaica Rum you just cannot label it in a way that may cause confusion to the buyer that they have purchased certified Jamaica Rum. The diversity and identity, created by Jamaicans, will now be protected.

Europeans created the concept of protected origins and it is used extensively by developed countries to develop and protect the intrinsic value of their products in export markets. Our time is now.

We and fellow Barbadian owned producer St Nicholas Abbey are on the record as supporting the Barbados GI as drafted.

The EU generic rule for Rum for which all Rums need to comply

The generic US TTB rule for Rum for which all Rums irrespective of origin need to comply

The US recognises and applies different rules for different types of Whisky. No such recognition for Rum – so a Rum labeled Agricole in the US need not even be from fresh juice

The US TTB will enforce the rules of different origins for different spirits but not for Rum. Even Canadian Whisky is protected.

A GI is a form of Intellectual Property – it is not a law constraining how Rum can be made

The EU will recognise GIs – they must then comply with the rules they submit through their technical file

The EU will protect a registered GI. Scotch is a GI and so Scotch sold in the EU must match the rules in the Scotch technical file, it is not enough to conform to the generic EU rule for whisky

The EU does protect some GIs for Rum. We hope to add Barbados and Jamaica to this list

An example of Cognac applying to New Zealand to say protect our origin. We need to do the same for Rum and the GI is the first step. Diversity can then be protected.

The Scotch Whisky technical file details the difference between the rules of Scotch and the generic whisky rule of the EU. They add further detail to this page.

To gain a recognised GI in the EU, a technical file must be submitted.

Jamaica has an organoleptic test requirement for its GI

I personally find it hard to understand why anyone that has an interest in the future and protection of the Rums and the people of Barbados would ever not think that the Barbados GI is an essential thing.

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Rum Tasting of the Century & Hampden Estate Rum Launch

Sometimes in life, things happen that totally blow your mind. I have often looked on with extreme jealousy when I have seen amazing events playing out whilst I’ve been at home on the sofa…..but not this time! You see, I was one of the fortunate few to be invited by Luca Gargano to what was being called “The Rum Tasting of the Century”. This event had been arranged to celebrate the launch of the La Maison and Velier distributed Hampden Estate Rums. Luca also pointed out that these Hampden Estate releases celebrate the end of the colonial era in the Rum world after 265 years as Hampden Estate are bottling their own tropically aged Trelawny Rums. Now being invited to the Four Seasons Hotel to celebrate the launch of the Hampden Rums would’ve been a great experience, but the Rum Tasting of the Century was close on panic attack inducing. Imagine if you will, every toy that you ever wanted as a child, then the joy that spreads over you like a wave of euphoria when you see that ‘Santa has been’…..and he has delivered them all!

When I received the invitation, I also received the list of Rums that we would be tasting during the evening. You often see Rums and think to yourself, “I would love to try even the smallest drop of that”. For me those Rums include Skeldon 1973 & 1978, UF30E 1985, Albion 1983 & 1994, Blairmont 1991, La Bonne Intention 1998, Rhum Clement 1952, Saint James 250th Anniversary, Rhum JM 1987, Harewood House 1780, Barbados 1985, Bally 1929, Enmore 1995, Wray & Nephew 17….and the list goes on! You resign yourself to living in the land of make-believe with some of those Rums, imagine my joy when I saw the invitation and it announced that the Rums we’d be trying were:

Harewood 1780 – Barbados The oldest dated Rum in existence

Saint James 1885 – Martinique One of the oldest Rums ever sold

Bally 1924 – Martinique The first vintage in the Rhum Agricole world

Skeldon 1978 – Guyana A legendary bottling from Velier

Hampden Estate – Jamaica The new aged releases from one of the best distilleries in the world

We assembled in the beautifully decorated bar at The Four Seasons Hotel at Ten Trinity Square. Anticipation built and I was able to meet up again with old Rum friends in Wes Burgin, Peter Holland, Tatu Kaarlas, John Gibbons and Matt Pietrek and I also had a first face to face meeting with old Rum friends in Lance Surujbaly and Gregers Nielsen. We briefly spoke to Luca before being ushered into a private lift up to Apartment 17 on the 7th floor. We milled around next to the bar surrounded by members of the press from such publications and The New York Times, Le Monde and Imbibe. I had the opportunity to chat with Andrew Hussey of Everglade Farms Ltd, owners of Hampden Estate and the Long Pond Sugar Factory. We were then ushered into a large room at the end of the corridor, sliding glass partitions  to two elevations affording beautiful early evening views of Tower Bridge, The Tower of London, The Gherkin and the Shard. Sadly I only took a photograph after dark….but still…what a view

We also had our first view (and touch) of the amazing line up of bottles that we would be tasting…….Rum making spanning four centuries

We sat in our predefined places and awaiting the evenings events.

There was a beautiful introduction to the evening and a really passionate speech from Luca about the gathering and his delight at the new Hampden releases. We also received a detailed description of the Rums that we would be tasting and why they are special his opinion. The anticipation that had been built was clear for all to see as the tasting began.

The Rum Tasting of the Century

I managed to take tasting notes for each of the Rums and given the brief time with them I will present my notes as written with no elaboration. Purely first impressions.

Harewood House 1780 – Barbados – circa 69% abv (Light)

Sukhinder Singh of The Whisky Exchange was given the honour of opening the bottle. This was quite possibly one of the most amazing things that I have experienced in my Rum life. As you will hear in the video, there were approaching three dozen bottles found at Harewood House (you can read more here), some were full, some part full. The Rum was decanted, checked and re-bottled in the existing bottles, re-corked and wax sealed. There were 28 bottles released to auction in two batches. You can view the bottle opening video below:

Tasting Notes

Nose: Pears. Quite Acidic. Clean. Very little wood influence. Putty. Grape. Very astringent.

Mouth: Very dry. Way more barrel influence. Fortified wine. Crisp apple / pear. Tobacco notes. Fino sherry at back-end. Earthy. Dirt / Soil. Chewy.

This was quite the thing to try. To be nosing and tasting a Rum distilled over 238 years ago. To nose the Rum, you would have said that it was a cane juice distillate. I didn’t feel like it had much age on it. Maybe just the age that it gained on the journey from Barbados to the UK. The fortified wine notes could also be down to the barrels that it was transported in. Richard Seale often talks about Rums traditionally being transported in the barrels that had just delivered Port and Madeira with ex-bourbon being a modern practice. I also spoke to Richard regarding the cane juice feel of the Rum and he advised that in those days the Rums had cane juice from skimmings from ‘rum canes’ that had low sucrose content. The molasses would’ve also been very dilute which would have led to a less distinct caramelised molasses flavour. This was well and truly the experience of a lifetime. Amazingly, re-visiting the empty glass, any hint of the Rum has been replaced by  a very weak window putty aroma. This puts to bed the notion that the rum of the past was a horrific concoction.

Saint James 1885 – Martinique 

Tasting Notes

Nose: 100% Demerara nose. Dates. Walnuts. PX sweetness. Bitter raisins. Cream. Heavy. Thick. Coconut. Cough Medicine. Herbal Tablets. Lion Ointment.

Mouth: Medicinal. Emulsion paint. Ralgex vapours. Agricole oak notes. French oak. Molasses. Fruit cake. Treacle toffee.

This had by far my favourite nose of the night. In fact, blind tasted you would swear the Saint James was Demerara Rum and the Harewood House was a light cane juice Rum.

Rhum J. Bally 1924 – Martinique – 45% abv

Tasting Notes

Nose: Crisp ripe pears. Tinned pears. Astringent. Acetone. Pear drops. Clearly agricole. Real depth. Foam bananas.

Mouth: Very obvious French oak. Very dry. Really fruity. Celery.

The Bally 1924 was an absolute delight. One of my favourites from the evening.

Skeldon 1978 – Guyana – 60.4% abv

Tasting Notes

Nose: Raisins. Liquorice. Dates. Rose water. Fruit cake. PX sherry. Honey. Walnuts. Prunes. Stone fruit. Victoria plums. Uncut tobacco.

Mouth: Warm fruit compote. Christmas pudding. Cough sweets. Treacle. Walnuts. Walnut and Date cake.

Beautiful stuff.

Next up we tried the new Hampden Estate pairing but I will be covering these in a separate review at a later date.

We were also very fortunate in the fact that we were able to try both Unaged and Tropically aged Hampden DOK marque. The unaged was so unbelievably pungent and fruity, the aged was more approachable yet still an absolute bruiser.

We cleared the tables and chatted over a few glasses of Hampden as the meal was prepared and served. The food was unbelievably beautiful and the meal was concluded with Baba au Rhum utilising the new Hampden Estate 46%. What an amazingly beautifully presented and tasty treat. We also added a little unaged DOK to one of the Baba au Rhum…..Crazy stuff.

We then relaxed on the terrace as Luca enthused us with passionate talk of Hampden Estate, the experience of visiting Haiti and his Distillerie de Port-au-Prince. Locations that one day I really hope to be fortunate enough to visit. Following more chat inside about the fascinating new Velier Long Pond bottlings, we retired to the Four Seasons Hotel bar. Over two bottles of Hampden we continued to talk into the night as the group of 7 became 4. We eventually saw our rooms at around 5am. What happens in the hotel bar, stays in the hotel bar.

I’m still in a daze about the event. It is one of those rare moments in time where everything falls into place and there is nowhere else that you’d rather be. Its all still a little ‘pinch yourself’. By far the greatest experience of the evening was to be present at the opening of a bottle of the Harewood House Rum. I honestly can never see that being bettered as a Rum experience. The outstanding nose of the evening was definitely the Saint James 1885 though sadly the palate did not match the excellent nose. Stand outs for me were the Bally 1924 and the Skeldon 1978. I’d find it hard to separate those two at the top of my list. The location, the people, the Rum and the event played out absolutely perfectly and I am so immensely grateful to Luca Gargano and La Maison & Velier for giving me the opportunity to be present. It was a dream come true. This Rum Tasting of the Century will live long in the memory of all attendees and will go down in the annals of Rum Tasting History.

To quote Luca, I am very very happy

© Steven James and Rum Diaries Blog 2018. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

La Confrérie Du Rhum – La Mauny Millésime 2005

La Confrérie du Rhum began as a Facebook group created in March 2013 that developed into a platform to enable spirit professionals, bartenders, producers and everyday enthusiasts like you and me to come together and talk about their shared interest: Rhum. Since the beginning of 2015, a number of special vintages have been chosen for release by the guys heading up the group La Confrérie Du Rhum and this time it is the turn of Maison La Mauny to provide the liquid. They do so in the form of a 2005 vintage Extra Vieux Rhum Agricole that has seen a full 11 years in French Oak that proudly carries the Martinique A.O.C (appellation d’origine controlee) marque. It is released at 49.7% abv and the release is limited to just 1000 bottles priced at €90.

La Confrérie Du Rhum La Mauny Millésime 2005 – 49.7% abv

Tasting Notes

Glass: A deep, dark coppery red greets you when you pour the Rhum into the glass. It has the unmistakable aroma of a well aged spirit. Given that it’s almost 50% abv, there is nothing particularly aggressive jumping out of the glass. On the contrary, this Rhum has a well-rounded fruity nose. There is a hint of marzipan combining with ripe dark berry fruits and this combination is reminiscent of a jammy Bakewell tart. The nose develops into stewed dark fruits and begins to allow nutty and leathery notes to come to the fore. Further time sees the development of a light cocoa and an ever developing oak influence. Time in the glass uncovers layers of complexity in this Rhum which lets not forget, has seen 11 years of age in the tropical climate of Martinique. This is an island that I have read has a climate that leads to one of the greatest losses to evaporation. There was potentially the chance that this length of time could have been too excessive, but to my surprise the years have been very kind.

Mouth: An intensely dry entry sucks that moisture from every corner of your mouth. There is a lightly acidic quality and a very prominent bittersweet tang that reminds me of the bottle of Umeshu Plum Sake that I have chilling in the fridge. A second wave of stone fruits and a chewy homemade blackberry jam follows. The oak influence starts to creep back into the experience with a charred, almost toasted note coming to the fore. The long finish begins with a growing menthol eucalyptus note and further develops into drying oak shavings and a peppery, celery quality.

There are layers upon layers of complexity within this Rhum and it deserves time and patience far in excess of what this small taster allows. Benoît and Jerry really know how to pick their special releases as for me, they have delivered on all of the previous releases that I’ve purchased. This one will be no exception…..when it comes back into stock that is….

© Steven James and Rum Diaries Blog 2017. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Manchester Rum Festival

*Press Release*

RUM AT THE READY FOR MANCHESTER’S FIRST

Manchester’s first ever rum festival is coming to town this year, thanks to freelance drinks curator Dave Marsland, aka the Drinks Enthusiast.

Located at Revolución De Cuba, the festival will be held on Saturday 3rd June, and will boast over 40 types of rum including Bacardi, Chairman’s Reserve, Diplomático, Sailor Jerry and Mezan. Brunches, afterparties and shenanigans galore will mean it’ll be a Caribbean affair from dusk ’til dawn.

Tickets cost £15 for the festival (brunches and afterparties not included) which runs from 12pm-5pm, and include a welcome drink by sponsor Coco Re’al, along with a taster from each of the 15 stalls as you work your way round exploring the top brands.

And if that’s not enough booze for you, a team of mixologists and brand ambassadors will be on hand at the cocktail bar serving up a selection of rum cocktail favourites.*

Dave Marsland said “Rum is a staple within the Manchester bar scene, especially with the popularity of venues such as Revolución De Cuba, so I wanted to celebrate it! There’s so many incredible rum brands I felt the best way to celebrate them would be with a festival.

The festival will host entertainment, themed food and drinks offers and gifts, so we really are going all out, plus there’ll be events running throughout the day to get everyone in Manchester involved. I’m just looking forward to meeting guests on the day and seeing how popular the already much-loved brands become.”

Details for brunches and after parties and further rum promotions will be announced soon, but here’s how to purchase your ticket to the main festival – http://www.manchesterrumfestival.com/whats-on

I’ve also been able to get a few images of the cocktails on offer at the festival….these include a Bacardi Mojito, Banks Swedish Rum Punch, Chairman’s Reserve Mai Tai and Pusser’s & Re’al Painkiller.

Mojito using Bacardi

Swedish Rum Punch using Banks 5 Island

Mai Tai using Chairmans Reserve

Painkiller using Pussers

*End*

So there we are…the venue has been announced. The list of exhibitors is growing and there is something in the line up for those new to the category and for those growing tired of the additive laden side of the market seeking something pure and refined. This coupled with cocktails and a host of other events in the city, it looks set to be pretty amazing. Being so close to us, we’d be foolish not to attend. See you there?

© Steven James and Rum Diaries Blog 2017. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

St Lucia Distillers Individual Distillates

This will be kind of a unique post because it’s maybe a little self-indulgent, as you can’t actually purchase the Rums individually….they are a choice few individual aged and unaged distillates that I was lucky enough to try during the St Lucia Distillers On Tour event in April. I was fortunately able to sweet talk Dave Marsland enough for him to allow me to decant a few samples to try at my leisure…..well I have finally found that leisure time.

What I hope that this post of quick fire notes will do is give some sort of insight into my thoughts on some of the individual marques that are produced at St Lucia Distillers which could also link into how these are used in the excellent 1931 series of releases that have seen success of late.

I have covered the various output at St Lucia Distillers in the article on 1931 linked above and in the following articles based upon the Chairman’s Reserve Range and Admiral Rodney.

Up for tasting within this article are a 5 year aged Coffey Column Distillate, a 5 year aged John Dore (assumed I) Pot Distillate, a 5 year aged Vendome Pot  Distillate, a 4 year aged Sugarcane Juice Pot Distillate (could be Vendome or John Dore I), an unaged John Dore (assumed I) Pot Distillate and an unaged Sugarcane Juice Pot Distillate (could be Vendome or John Dore I)….there were a couple more available but sadly not enough sample bottles on my part. Anyhow without further ado, we’ll head straight into it…..

I have obtained a few images of the pot stills at St Lucia Distillers straight from Michael Speakman and they give a wonderful insight into the arrangement at the distillery…the column still shot is stolen from a SLD presentation document that was made available to me….

John Dore Pot Still – 1500 litre capacity

John Dore II Pot Still – 6000 litre capacity

Vendome Pot Still – 2000 litre capacity

Coffey Twin Column Continuous Still

Tasting Notes

Sample of Unaged Sugarcane Juice Pot Distillate – 40% (Pure Single Rhum)

Glass: It is crystal clear in the glass and not too clingy. Beautifully pungent. Initial notes are of brine and a sprinkling of salt on a stick of celery. Its grassy and vegetal whilst having a deeper sweetness. Lightly fragrant, with an almost floral note. There is also the lightest whiff of public swimming baths over here in the UK…..a deep rooted smell from my childhood.

Mouth: There is an initial very apparent sweetness along with a peppery celery.  It is a little herbal and does for me, display the characteristics of some of the more established agricole brands on the market. In particular the J. Bally Blanc. It is all very light and drinkable with a slight savoury, herbal butter sign off on the finish. Needs more oomph….but that’s not the point if this distillate.

Sample of 4 Year Aged Sugarcane Juice Pot Distillate – 40% (Pure Single Rhum)

Glass: Light toffee colour and what appears to be a slight cloudiness which could be temperature related. This is very light with no real up front punch. I have to wait a while before I get a little light oaken vanilla. This is backed up with a slightly sour cherry note. Faint pear drop like astringency pokes its nose through. On the surface it appears to have lost the majority of its agricole like character during maturation. Additional notes are of a mild, herbal grassiness.

Mouth: Light sweetness leads with an immediate cut into drying oak. Black pepper and a fennel seed note hit the mid palate. It does show itself as a little more agricole like on the palate as the grassy, vegetal spine is there albeit somewhat subdued. It has a relatively short grassy finish with a hint of oak. It is again, very drinkable stuff and whilst its no slouch, it doesn’t posses the complexity of any of the French West Indies offerings……you can see where the influence of the more mature agricole comes in on the 4th Edition of the 1931 series….for me it is a welcome addition to that blend.

Sample of 5 Year Aged Coffey Column Distillate – 40% (Traditional Rum)

Glass: Light gold in appearance and also quite light on the nose. Coconut, milk chocolate and pencil shavings are the first discernible aromas. Vanilla and a touch of nutmeg round the nose out along with light floral notes.

Mouth: The Rum has a light body in the mouth with a very dry, oaken entry. The milk chocolate is there still along with vanilla, and a hit of white pepper. The finish is dry and of a medium length and is dominated by the light vanilla and oak.

Sample of Unaged John Dore Pot Distillate – 40% (Pure Single Rum)

Glass: Clear with what appears to be a light blue hue. Clean, fresh pot still aromas abound. Pear drops, an unmistakable salty freshness of black olives and brine. That medicinal, almost iodine note that I expect from this still is abundant. Its vegetal and there is a creamy liquorice to round things out.

Mouth: It has a lighter mouthfeel than expected given the olive heavy nose. A mild banana like sweetness brings in the savoury / sweet note of biting into a ripe pear. Varnish powers through the mid palate with black pepper and the medicinal iodine note is very clear. The medium length finish is full of liquorice with the mildest hint of peaches.

Sample of 5 year Aged John Dore Pot Distillate – 40% (Pure Single Rum)

Glass: Light gold. Punchy. Very punchy. Straight up front, uncompromising medicinal iodine notes and light smoke. Oak is very apparent along with a delicate sweet / sour note. Raisins and a peppery tingle accompany acetone and another whiff of smoke. Prune juice rounds things out with something reminiscent of apple and mango juice.

Mouth: An initial sweetness of Pontefract Cakes (liquorice) leads with some antiseptic. Heavy on the medicinal notes. There is a peppery mid palate laden with drying oak, Bramley apple sauce and mango puree. A light toffee and herbal note follows. Quite savoury. The medium to long finish is where the magic happens. A very spice led dry oak and pepper develops into a leathery note with the smoke and iodine sticking around until the bitter end. This has remarkable complexity for its 5 years of maturation. Yes it needs more abv punch (I have an indie bottle that rectifies this) but you can tell that in a blend, a little John Dore goes a long way.  I can see how this could be considered out of balance for some, but with the medicinal notes, obvious barrel influence and a hint of fruit, this is totally my thing.

Sample of 5 year Aged Vendome Pot Distillate – 40% (Pure Single Rum)

Glass: A darker, reddish gold. This is not as punchy as the John Dore. It feels like there is more astringency on the nose. Rubber is apparent but it is more like balloons. Oaken, creosote notes hit home with pencil shavings and a mild medicinal note. Caramel and light treacle bitterness round it out with a floral honey.

Mouth: Lighter than the nose dictates. Spikey black pepper leads with a slightly sweet herbal character. Mango and a light honey note fight through before a slight bittersweet taste appears. Medicinal iodine notes are there, albeit subdued they do come to the surface as the bittersweet kicks in. A drying bitterness develops on the medium long finish that leaves my mouth full of oak and fennel seeds. This component is massively apparent in the new Elements 8 Vendome (replacement for the Gold). Yes I know that its noted on the label but its more apparent than on the older Gold bottling.

A little self indulgent perhaps given the lack of opportunities to obtain most of these distillates. There are some of the pot still bottlings available within the Secret Treasures range. On a personal level I have found this run through of the various distillates very entertaining. You start to pick out differing components within the blends more accurately based on their attributes when tried as individual distillates. The John Dore I & II and Vendome Pot Stills are fast becoming my must seek out pot still bottlings. They have their own signature in the way that the mythical Rockley (Style) Still does and it’s that medicinal, slightly smoke driven note (more so in the John Dore I) that adds so much to the blends that they are used in.

With such a huge range of marques available from their excellent array of stills, coupled with new French investment, what I would love to see in the future….and I believe wholeheartedly that the market is there for it…is a range similar to the recent Mount Gay Origins releases and the Habitation Velier range. A rare opportunity to try (at a decent +45% abv, full bottles, maybe 200ml bottles or 90ml tube container) these individual components along with a little background, still history and in-situ images of the stills. Fingers crossed.

© Steven James and Rum Diaries Blog 2017. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

 

Rumfests 10th Anniversary is a Sell Out Success

*Press Release*

SELL OUT SUCCESS FOR RUMFEST 10

THOUSANDS OF RUM LOVERS JOIN THE UK’S LEADING RUM FESTIVAL FOR TASTINGS, MASTERCLASSES & 10TH ANNIVERSARY CELEBRATIONS

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court
rumfest.co.uk

Levi Roots with RumFest founder Ian Burrell at RumFest 2016

Thousands descended on London’s ILEC over the weekend for a very special edition of RumFest. Celebrating a decade of championing rum culture in the UK, organisers pulled out all the stops to mark the milestone with hundreds of rums from around the world and special guests including Levi Roots and Beach Bum Berry. Tastings, masterclasses and seminars gave an incredible insight into the world of rum for both newcomers and aficionados across the weekend, with the spirit of the culture brought to life with live music and RumFest’s renowned Carnival Hour. 2016 also saw the return of The Rum Auction raising over £4,000 for charity. Full details of the event can be found via The RumFest website.

Over 400 rums were on offer at this year’s RumFest, presented by distillers and blenders from all corners of the globe and all available to sip, savour, buy and take home. Well-known brands like Bacardi, St Nicholas Abbey, Diplomatico and Mount Gay showcased some of their lesser known gems while ticket-holders were given the chance to discover and sample newcomers like Cornwall’s own Dead Man’s Fingers and India’s Wild Tiger. Golden Tot tokens made a welcome return to give the more discerning drinker access to ultra-premium and rare rums, some of which retail for over £200 a bottle.

Those looking to heighten their knowledge of one of the most exciting spirits in the world, took part in intimate seminars and masterclasses over the weekend. Diplamatico presented some its newest releases and Mount Gay‘s master blender Allen Smith gave an exclusive UK first tasting of its limited edition pure pot still and column distillate rums. Sam Smallman of Rococo chocolates delved into Rum and Chocolate pairings in his third year at the festival, while newcomers were taught about rum tasting notes and vocabulary by Kim Lahiri to discover the key aromas in their favourite tipple.

On the main stage Saturday, RumFest founder Ian Burrell was on hand to take guests and bidders through rums on offer a the Rum Auction and a grand total of £4,000 was raised and all to donate to Max’s Foundation, a charity dedicated to helping detection of hypertrophic cardiomyopathy and other heart conditions in pre-adolescent children. Celebrity chef Hasan De Four made a RumFest return and cooked up a storm to demonstrate how to get rum in the kitchen, while Jeff ‘Beachbum’ Berry told the story of the founding father of Tiki, Don the beachcomber. Sunday’s main stage hosted a takeover of the famous Levi Roots as he showcased a tasting of his new restaurant Levi’s Caribbean Smokehouse. The revered master blender Joy Spence was interviewed by Ian Burrell with a tasting of Appleton Estate rums and bartenders competed for a trip to Barbados in the fierce Doorly’s Rum Competition.

Kicking off the rum-fuelled weekend on the Friday, the trade-only Boutique RumFest returned for a seventh year providing a platform for the industry’s newcomers and independent brands. Rum wholesalers, distributors, buyers, bar professionals and importers congregated from as far afield as Panama and Japan, presenting the perfect opportunity to sample the next big thing.

Ian Burrell, Global Rum Ambassador and RumFest founder says, “We could never have predicted how successful RumFest would become when we started out all those years ago and what a ride its been. It’s great to see so many old faces back to join us in celebrating rum culture but also the new comers who are getting to know the spirit properly for the very first time. A huge thanks to the brands, blenders, ambassadors, speakers and rum lovers who came over the weekend, here’s to the next 10 years!”

*End*

We were fortunate enough to attend and personally think that it was one of the best years in terms of seminars and sheer variety of rums available. Something to suit everyone and with the addition this year of a Velier stand……it was pretty much heaven spread over a weekend. Our own write-up of the events from Friday morning until Sunday evening will follow once we’ve come down from the high of the weekend.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

Drinks by the Dram unveil the Whisky (and Rum) Advent Calendars for 2016

*Press Release*

Drinks by the Dram unveil the 2016 Whisky Advent Calendar

• Drinks by the Dram launch the 2016 Whisky Advent calendar containing drams aged for over 50 years, and worth up to £600 per bottle as part of a range of 23 unique spirit-filled calendars.
• This year’s new additions to the range include Advent Calendars dedicated to Scotch, American, Irish and Japanese whiskies, as well as collaborations with Glenfarclas, That Boutique-y Whisky Company and Origin Gin.
• Drinks by the Dram also unveil the Very Old & Rare Whisky Advent Calendar, with an RRP of £9,999.95 and boasting a bevy of extraordinarily rare whiskies.

For the fifth year running, the range of Drinks by the Dram Advent Calendars has returned. The selection once again features classics like Whisky, Ginvent and Rum, while exciting new additions include calendars dedicated to Scotch, American, Irish and Japanese whiskies along with calendars full of Glenfarclas Single Malt, independent whisky bottlings from That Boutique-y Whisky Company and Origin Single Estate Gins made with juniper sourced from specific regions all around the world.

The Whisky Advent Calendar was launched in 2012, and has since become a tradition among whisky enthusiasts, letting them count down to Christmas and explore the world’s best whiskies. Each handmade, wax-sealed dram allows whisky fans to sample a new expression, tasting everything from single grain and bourbon to rare Scotch worth up to £600 a bottle.

2016 marks the debut of the Drinks by the Dram Very Old & Rare Whisky Advent Calendar (RRP £9,999.95), developing on the concept introduced by the Old & Rare Advent Calendar launched in 2015. Each calendar is a bespoke wooden box built by hand by cabinet-maker Simon Jewell Designs in Kent, and is available in a walnut or Macassar ebony finish. Within every calendar sit 24 individually numbered 30ml drams of some of the world’s most sought-after whiskies, including expressions from long-closed distilleries, a 60-year-old single malt and a whisky worth up to £19,000 a bottle.

Drinks by the Dram’s 2016 Advent Calendar range also includes calendars filled with single cask whiskies, mezcal, gin and more. The full range of calendars (listed below) will be available later this month.

 

Very Old & Rare Whisky Advent Calendar
Old & Rare Whisky Advent Calendar
Premium Whisky Advent Calendar Craft
Premium Whisky Advent Calendar Red

Whisky Advent Calendar Craft
Whisky Advent Calendar Red
Glenfarclas Whisky Advent Calendar
That Boutique-y Whisky Company’s Advent Calendar
Single Cask Whisky Advent Calendar
Japanese Whisky Advent Calendar
Scotch Whisky Advent Calendar
American Whiskey Advent Calendar
Bourbon Advent Calendar
Irish Whiskey Advent Calendar
Cognac Advent Calendar
Armagnac Advent Calendar
Rum Advent Calendar
Mezcal Advent Calendar
Tequila Advent Calendar
Absinthe Advent Calendar
Ginvent Calendar
Gin Advent Calendar
Vodka Advent Calendar
Origin Single Estate Gin Advent Calendar
Naga Chilli Vodka Escalation Advent Calendar

Drinks by the Dram’s 2016 Advent Calendar range will be widely available from leading retailers including Amazon, Master of Malt, Selfridges, Harvey Nichols, Fortnum & Mason, WaitroseGifts.com, Ocado, GinKiosk, Majestic Wines and Laithwaites, with more being announced when they launch at the end of the month.

*End*

We all know that THIS is the one that you’ll be after! Last year was great so with a bit of luck we hope to get our hands on another one this year to see what delights await within!

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

 

RumFest Announces 10th Anniversary Event

*Press Release*

RUMFEST CELEBRATES NATIONAL RUM DAY & ANNOUNCES 10TH ANNIVERSARY EVENT

TICKETS AVAILABLE FOR THE UK’S LARGEST CELEBRATION OF RUM CULTURE

Saturday 22nd & Sunday 23rd October 2016 
London’s ILEC, Earl’s Court
rumfest.co.uk

With the arrival of National Rum Day today, RumFest announces its return to the capital for the nation’s biggest celebration of rum and rum culture. Pulling out all the stops for an impressive 10th anniversary year, the event will host a myriad of rum-related offerings with the spirit’s leading brands and aficionados all jam-packed into two days at London’s ILEC, 22nd-23rd October. Over 400 rums will be available for ticket-holders to sip, savour, try and buy to take home with RumFest’s Golden Tot tokens making a welcome return to give the more discerning drinker access to ultra-premium and rare rums, that would otherwise cost over £200 a bottle. The comprehensive programme will see rum tastings, in-depth seminars, The Rum Auction sponsored by Christie’s, incredible food and a party atmosphere to match, not to mention a new Sunday rum roast and special guests Levi Roots and Beach Bum Berry joining in on the celebrations. Tickets are now on sale from £39.50, including a VIP package priced from £69.50 which includes fast track entry, goodie bag and a three course Caribbean lunch. More information on tickets and the event can be found on the website via rumfest.co.uk.

Launched by Global Rum Ambassador Ian Burrell, RumFest has become the main event of the rum calendar and the event’s 10th outing is set to be its strongest yet as it invites the nation to delve into the world of rum.

Over 400 rums from around the world will be on offer, with a myriad of exhibitors including Diplomatico, Havana Club, Don Q, Bacardi, Mount Gay, Pussers, St. Nicholas Abbey, Richland Rum and many more.

Seminars and workshops take place across the two days where brands, ambassadors and leading industry figures give an in-depth insight into the world of rum including rum and food pairings and the making of rums. Top blenders, mixologists and distillers will be on hand to teach ticket-holders the art of cocktail making as well as more ways to enjoy their favourite tipple. Highlights include a rare rum seminar with Ian Burrell himself, an Aroma Academy, a sit down with award-winning master distiller Richard Seale, chocolate and rum pairing plus an exciting look into the world of rum with author Dave Broom. Head to the RumFest website to book seminars in advance from September.

This year RumFest are going big on Sunday. Reggae Reggae Sauce’s Levi Roots will be taking over the main stage and sharing some of his incredible cooking secrets and bringing his newly open Caribbean Smokehouse restaurant to RumFest. Sunday’s RumFest will also team up with Sandals Resorts to offer the chance for two lucky ticket-holders to win an incredible seven-day holiday to a Sandals Resort in the Caribbean to get even closer to rum’s roots. Rum & Roast will be introduced for Sunday ticket-holders, cooking up a Caribbean twist on the Sunday classic and VIPs will be treated to a roast option for their three course meal.

The Rum Auction sponsored by Christie’s returns to auction off yet more precious and rare rums for charity to the highest bidder while the action heats up with live stage demos showcasing rum pairings, cigar & rum pairing, cooking demos, cocktail competitions. On Saturday’s RumFest “the Indiana Jones of Tiki drinks” Beach Bum Berry will delve into the art of Tiki cocktail making. Rounding off each day, rum-lovers will be invited to party with RumFest for its famous carnival hour, celebrating the spirit of rum with live bands and dancers.

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Speaking about the 10th year, Ian Burrell says, “When we launched 10 years ago we could never have imagined how successful RumFest would become. For us rum has always been a way of life and we’re thrilled to still be spreading the word and celebrating the spirit a decade on. We’ve got something for everyone this year with even more rums, tastings and talks as we hope to make RumFest 2016 one to remember for rum-lovers up and down the country.”

RumFest takes place in London at the ILEC, 22nd to 23^rd October 2016. Standard day tickets are now on sale from £39.50, which includes access to all areas of the event and tastings from all exhibitors. VIP tickets are on sale from £69.50 and allow for early access of one hour ahead of standard ticket buyers along with a three course Caribbean lunch. Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 – £100 and more expensive rums will be available for additional tokens. For full information on RumFest and to buy tickets head to rumfest.co.uk.

*End*

We’ll be there again and (not wanting to wish the next few months away) can’t wait, with highlights being the chance to see Jeff Berry in action! Again it looks like there is a whole host of fun planned! Roll on October.

© Steven James and Rum Diaries Blog 2016. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

London Rum Experience Week and RumFest Shenanigans

Given the huge amount of Rum based events going on in the lead up to this years UK RumFest, there is a high likelihood that if this performance is repeated next year we may have to take a short-term rental in South West London! We thought that by making the trip on Thursday morning clutching our Rum University and RumFest tickets that we would be experiencing a lot……but in truth we didn’t even scratch the surface. What we shall attempt to do though is talk you through some of the more standout points of our 2015 RumFest experience!

Friday morning saw us grab a cup of tea take a seat on the comfy sofas in the lobby of the Ibis Hotel. We were soon joined by John Coelho-Charles, Helena Tiare Olsen, Keegan Menezes, Robert Burr and Paul Yellin. Much chatting ensued with topics as varied as Santeria Rum, the weather and the strange fruit on offer at the street market outside of our hotel……As we sat waiting, Ian walked into the lobby, made a b-line for the sofas and greeted us all. Good start. A short while later due to London traffic (among other things) we clocked Tito Cordero enter the building which meant that Rum University could start. We were all ushered into one of the seminar rooms off the main hall with a few of us taking a cheeky glimpse of the exhibition space being set up for the weekends fun.

The Diplomatico Rum seminar kicked things off with a really open insight into the sheer range of distillates that can be produced at DUSA. Now irrespective of your opinion on the Rums produced and sold under the Diplomatico brand, they have a pretty special collection of stills at DUSA….and we got to hear about all of them.

Next up was a pretty special olfactory seminar presented by Kim Lahiri of Aroma Academy. It was all about reconstructing the aroma profiles not deconstructing them which is done via Aroma Recognition and Aroma Vocabulary. Very interesting and enlightening stuff. After a quick break for lunch which consisted of the amazing Fish n Chips from the on site pub….(just ask Helena for a review) we were into the afternoon session.

The afternoons learning opportunity was provided by Richard Seale of Foursquare Distillery who led with his own rather brutal assessment of the current state of the industry and a real insight into alcohol plants vs spirit production. He also brought proposals for the future classification of the Rum category. A proposal in conjunction with Luca Gargano that would see Rum categorised as follows:

• 100% Pot Still (Pure Single Rum)
• Pot / Column (Single Blended)
• Column (Coffey Still)
• Multi-Column

 

Off the back of this we got to try the upcoming Habitation Velier Foursquare 100% Pot Still release…..dazzling doesn’t quite cover it.

The seminar ended with a little food for thought….’Not all Rums with added sugar are bad…..but all of the bad ones will have added sugar’. A very interesting day spent and a learning opportunity that we will be looking to undertake again next year! We were then released into the quite amazing Boutique RumFest……

 

 

 

 

 

Boutique RumFest

This year saw some absolutely amazing Rums on display and the experience is probably best dealt with via a series of images….

Bushtea Rum

Bush Tea Rum is more of a botanical Rum….distilled in the UK it was quite a unique proposition and something that tasted quite different in a world of very ‘samey’ spiced Rums…

 

 

Ekte Rums

Coming from Denmark and with Daniel Nunez Bascunan at the helm, the range of Rums available was great with our particular favourites being the Light & Dry (Barbados and Trinidad) and Pungent & Geeky (Jamaica and Barbados). We really hope that these get a UK release as we are mad keen to try them again.

 

Bristol Classic Rum

We were so so pleased to see the guys from Bristol Classic there. We are big fans of their output and the releases on display didn’t disappoint. Of the bottles on display, we already own the Worthy Park 8, Diamond Distillery 2003 and Foursquare 2004. Standouts were the simply sublime Port Morant 25yr, Haiti 2004 and Mauritius 5yr.We hope tobe able to pick up a few more Bristol bottlings over the coming year.

 

 

 

Hamilton Ministry of Rum Collection

This collection was quite simply stunning. The St Lucian 9 yr 100% Pot Still at 66.7% abv (which we fortunately ended up leaving with the remains of) is an absolute triumph, once again singling out St Lucia Distillers as one of the better current producers. Produced by their John Dore still it is an absolute melting pot of flavours and a real demonstration of a beautiful pot distilled Rum. We also have to say that the Jamaican Gold and Jamaican Black were no slouches either. Both from Worthy Park, the only difference is the addition of extra caramel colouring. We also got to meet Ed Hamilton too which was definitely one to tick of the list! European bottlers were being sought on this visit….though sadly not for the St Lucia 9yr as Ed’s allocation has all already been bottled.

 

 

 

 

 

 

 

 

 

Matugga Rum

These guys were a real standout for us. 100 % Pot Still Rum distilled here in the UK. There is a real signature profile running through both the Gold and Spiced with a real hit of smoke which keeps things interesting. We predict good things in 2016 for these guys.

 

 

 

 

 

 

 

Nine Leaves Rum

The Nine Leaves range of Rums from Japan have been on our list for a while and we finally got to try them. Three interesting cask finished including quite a powerful Cabernet Sauvignon Cask and an American Oak Cask were all very different and all offered something unique. As expected the wine cask was very heavy on tannins and not for everyone but I quite enjoyed it. The real star though was the Clear which displayed once again, a really large amount of character as a result of the fermentation and pot distillation. One to pick up in the future.

 

 

 

 

 

Rum Nation

We are already quite familiar with a lot of the Rum Nation releases but it was great to see their Rums on display there. The new Caroni 1999 was another accessible Caroni from them and now resides on our shelves.

 

 

Hampden Estate

Hampden Estate were also present, or should we say that Christelle was present. We are more than aware of Hampden Gold which has no age at all but a hell of a lot of flavour. What struck us was the amount of flavour carried by Rumfire even given its 63%…..we don’t own it yet but we will be looking to pick it up soon.

 

 

Other exhibitors of real note were the sublime offerings of Worthy Park Rum Bar Rum, the amazing Real McCoy and St Nicholas Abbey with their slightly more mature 5yr and sugar cane syrup. A great evening where we also bumped into our friend Sian…this years Boutique really trumped last years (which was also good) and we came away from the event with a real sense of a proper progression and new direction for the event with an emphasis on a few more independent bottlers really helping shake things up.

RumFest 2015

Again, a series of images seems way more appropriate than paragraphs attempting to sum up what a photograph can do quite easily.

After the disappointing sweetness of the first Angostura No1 release (red), the second Angostura No1 release (purple) really redeems itself with such a beautiful concentration of flavours and a dryness that is really very appealing

Sean Duprey giving us a little lectured tasting of Angostura Rums

The Bacardi shack was again another highlight. So well presented and this year with an emphasis on Ocho (Bacardi 8) and its versatility

A few selected serves to highlight Bacardi 8…..the Old Cuban was particularly good

Pussers….just yes. We know the range, we love the range, we got to try the range…you NEED Gunpowder Proof in your life….and the new blue label at 40% is no slouch either

Great to meet George again and to see him getting so passionate about Pussers

Matugga Rum proved to be a real head turner and a massive hit and Jacines Rum Cake was phenomenal

Matugga Golden…..a really pleasant hit of smoke running though it

Don Q Gran Anejo……a really really great example of a well made and very flavourful lighter column spirit

Tiburon Rum brought their own Jack sparrow look-a-like to the event (pictures further down)….whilst we’re not huge fans of pirate based japery….it was good fun nonetheless

Our Rum of the Year thus far…..the Foursquare Port Cask

Steven eavesdropping on a deep discussion between two greats….Richard Seale and Dave Broom…

The next cask finish release from Foursquare….Zinfandel Cask….so unbelievably delicate and candyfloss like

Richard magically producing a bottle of their first cask strength release…..it was way more delicate than you’d think and carried with it some amazing aromas and flavours

A real divider of opinions…..Mauritius Club…full on Bakewell tart in a glass…..I’m quite a fan

The new Gold Of Mauritius 5yr….Solera in this case merely means multiple barrels. It carries the same salty, nutty, chocolate profile as Gold just with a more balanced finish given a few years in oak…

The range of Mezan releases presented by Eaux de Vie….the Guyana 2005 just had to come home with us

Lambs….their Alfred Lamb Cask Selection was absolutely beautiful

Botran….we are fans of the range here and it was great to reacquaint ourselves

The anniversary release….very limited quantities…..the Rum was great and the experience of using the Spice and Citrus essences was a really good experience

The seminars were also great fun this year too. We got to attend two separate versions of the Velier Seminar with the charismatic Luca Gargano and we also got the opportunity to attend the Rhums of Martinique Room with Jerry Gitany and Benoit Bail which was a great experience……

House of Velier Seminar(s)

Luca Gargano stating to warm up…

Luca in full flow…

Probably the most charismatic man that we have ever met….so much passion for Rum and all that it entails. An absolutely wonderful series of seminars giving great insight to the Rum, the man and his motivation…and of course we got to try some amazing Rums

Star of the show….the Habitation Velier releases…Foursquare 100% Pot Still

Star of the show….the Habitation Velier releases…Forsyths 151 proof

Star of the show….the Habitation Velier releases…Forsyths Pot Still

Star of the show….the Habitation Velier releases…Forsyths Pot Still

A quite phenomenal Caroni…..

Rhum Rhum Liberation 2012….version integrale

Barnali and Luca….the shot that we could use….

Steven and Luca…..how big should we make the canvas print of this one?

 

Rhums of Martinique Room

Jerry and Benoit giving the introduction….

These guys must be at the forefront of experimenting with cask finishes….some really interesting HSE expressions to try

These guys must be at the forefront of experimenting with cask finishes….some really interesting HSE expressions to try

Jerry extolling the virtues of Rhum Neisson….we are now believers!

We were fortunate enough to pick a bottle of this Rhum Neisson expression up….so so good

Every one of these expressions carried something interesting and flavourful….

Onto Benoit and Rhum Saint James…..quite beautiful expression this one….another that we were able to pick up and bring back with us…

…and this expression was an absolute delight….

Onto Trois Rivieres…..

We really enjoyed this expression….

…and this was beautiful….very well rounded

Having only ever tried La Mauny Blanc, we were very impressed with what the range had to offer….

This being the particular stand out expression…..

Emilie finishing off with a ‘Ti Punch….or several….we are really going to miss her when she moves….

Group photo…..Jerry, Benoit, Emilie, Audrey and Paul Yellin getting in on things….

Steven with Benoit and Jerry…..we finally got to meet these guys and can’t wait until our paths cross again…

That pretty much concludes the photo tour of this years RumFest….as far as previous years go…there was a real focus this year on the hot discussion topic of ‘real rum’ and the seminars and exhibitors really did reflect this. Sure there were a few big hitters missing but our time was fully spent getting to talk to the exhibitors and to be honest if there had been a third day we would have had just as much to do and to see.

In terms of standout Rums from the Boutique RumFest and RumFest, we have several. The Rum Bar offerings from Worthy Park, Gold, Overproof and Rum Cream were all outstanding. Matugga Rum made a big impression on a lot of people including us. The Ed Hamilton Ministry of Rum Collection was a joy to try. The Ekte Rums and Nine Leaves also impressed us a lot. The new Foursquare releases have us VERY excited and the upcoming Habitation Velier releases are going to inspire some Rum Pokémon in us (Gotta Catch Em All). All in all, 2016 is lining up to be very exciting and very expensive!

We couldn’t sign off though without a story and a few pictures of the great friends that we met again and also met for the first time. We met a couple from the US, Timothy and Louann Mace who were very complimentary about this site and in fact used our updates on RumFest to plan their trip over here to the event which was great to hear as its good to know that we are pitching the right content…and that it is useful!

Barnali with Captain Jack

Steven with Darius and James from Trilogy Brands and Fred from Gold of Mauritius

Ian and Helena….

Steven judging his first cocktail competition in great company…

We finally got to meet Johnny…

Steven with John and Kevin….

We couldn’t leave this one out….Steven with the awesome Andy Abrahams…

Rum people truly are great people

© Steven James and Rum Diaries Blog 2015. Unauthorized use and/or duplication of this material, both written and photographic without the express and written permission from this blog/sites author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Steven James and Rum Diaries Blog with appropriate and specific direction to the original content.

A Rum Roaring Success

*Press Release*

Tastings, parties, masterclasses, dinners, pairings and more brought rum lovers to the capital for the first ever Rum Experience Week culminating in the UK’s biggest annual celebration of the spirit at RumFest 2015

#rumweek

Monday 12th – Sunday 18th October 2015 
London

rumexperienceweek.com
rumfest.co.uk

Last week rum took over London with a week of curated events in the first ever Rum Experience Week, culminating in the ninth annual RumFest. Rum Experience Week raised awareness of the spirit like never before teaming up with leading bars, chefs, distillers, brands and rum lovers to showcase new ways to enjoy one of the country’s favourite tipples. Highlights of the week included a first-taste of Lamb’s Single Cask at Voltaire, an exclusive Rum Masters Dinner, an interactive live tasting in the Shard with Appleton Rum which trended on Twitter in the UK, a Thames Tiki rum cruise, rum pairings with cigars and chocolate, the return of Boutique RumFest and the Rum Experience University and much more. At the weekend thousands flocked to London’s ILEC for RumFest and a sell out Saturday, where rum makers from all over the world showcased their blends in tastings, masterclasses, seminars, cocktails and more. Full details of all events and next year’s dates to be announced soon and can be found via The RumFest and Rum Experience Week websites.

Rum Experience Week and RumFest offered the most comprehensive rum programme the UK has ever seen. Headed up by Global Rum Ambassador Ian Burrell, the seven-day series welcomed both rum newcomers and the discerning drinker to embrace the vibrant culture of rum and change perceptions by exploring new ways to enjoy the spirit.

The week began at one of Alfred Lamb’s old rum stores under the Thames at Voltaire, where Lamb’s Navy Rum hosted an exclusive tasting of the first limited edition batch of Lamb’s Single Cask, followed by the official launch party for Rum Experience Week.  Some of the world’s most renowned ambassadors including Richard Seale from Foursquare and Luca Gargano from Velier Rums presented a special tasting at Bourne & Hollingsworth as well as raising a number of pressing issues affecting the rum industry including the categorisation of the spirit. Appleton Estate Rum welcomed over 400 lucky rum enthusiasts the chance to take part in the ultimate ‘alternative night in’, as they presented #AppletonLive the ‘Taste of Jamaica’ welcoming both fans at home and at a very special event at The Shard the ultimate live interactive Twitter tasting resulting in it trending on Twitter in the UK. Rum lovers set sail aboard the Tiki Boat on Thursday for Tiki On The Thames with plenty of Tiki vibes, Tiki tunes and Tiki cocktails before a special after party at the famous Mahiki Club in Mayfair.

Those looking for more of an official education in rum took part in the Rum Experience University on Friday, with an in-depth course that offered a recognised diploma. Industry figures also congregated for RumFest’s sister trade show Boutique RumFest that allows buyers, distributors, distillers, press and industry figures from all over the globe to network and sample new rums before anyone else.

Rum Experience Week ended with a bang as RumFest took over London’s ILEC for the country’s biggest celebration of rum. Over 400 of the rarest and most diverse rums from across the globe were on offer for ticket holders to sip, savour and buy along with some more premium rums available to try as part of the Golden Tot offering. Leading and emerging rum brands took part in intimate seminars, masterclasses and more while the main stage presented cooking demonstrations and the return of the Rum Auction, which raised over £5000 for charity. (Note: We won the Foursquare Mahiki bottle in the auction)

Ian Burrell, Global Rum Ambassador and Rum Experience Week Founder comments, “The turnout and reaction for Rum Experience Week and RumFest has been phenomenal. It’s such a joy to see so many people as interested and excited by rum and it’s a testament to the versatility and variety of the spirit. A big thanks goes out to all of the brands, ambassadors, blenders, mixologists and rum lovers who travelled from all over the world to be a part of the many rum events in the capital and we hope to see you all again next year!”

RumFest Founder and Global Rum Ambassador Ian Burrell is the leading name in rum. Dedicating his life to promoting rum and rum culture around the world, over the years Burrell has been recognised with a number of industry awards as well as regularly appearing as a rum expert at events and on television shows like Sunday Brunch, the Alan Titchmarsh Show and more.

Exhibitor Quotes

“The best of the 6 RumFests we have attended. Saturday was a great day, the visitors to our stand were really interested to learn more about rum and The Diplomatico range, they seemed to really like the venue and it’s location.” Diplomatico

“The best thing we’ve done for 2015.” Rum Bar

“Delighted to be a part of RumFest again this year. Great turnout, lots of fun and we are already discussing how we can embrace this event further next year.” Marussia

“It was a great experience to show the quality of the rums under the D.O.C. Ron de Venezuela in this prestigious event. A unique opportunity to meet UK professionals and rum lovers. Congratulations to all RumFest’s team!” D.O.C. Ron de Venezuela

“Showcasing Matugga Rum – a new entrant to the U.K. drinks market, at the Boutique RumFest and at The UK RumFest yielded an abundance of positive results. Our participation in the show boosted awareness of our brand amongst rum enthusiasts, and facilitated networking with the international drinks trade. Impressive exposure, great experience, highly recommended – we’re looking forward to RumFest 2016.” Paul and Jacine Rutasikwa, Matugga Beverages

“Once again, the Duppies enjoyed spreading the mischief at this year’s RumFest. A year on from our launch, it was great to be back amongst the rum family, saying hello to people we met last year and introducing The Duppy Share to newcomers. It’s exciting to see the interest in rum growing and growing, and to be a part of the rum revolution.” Duppy Share

“For Botran the show was fantastic exposure. RumFest has played a huge part in the re-introduction of Botran to the UK and the reception we had was incredibly positive. It was a great opportunity to educate people on Botran and our plans for the UK market.” Botran

“Being distributed by VDS UK for 3 months mostly in London’s bars, the rum fest was an excellent opportunity to meet rum connoisseurs and get their feedbacks. See you next year!” HeeJoy

“We enjoyed RumFest 2015. A relaxing and entertaining venue to interact with the friends, the trade, customers, and receive their feedback.” Nicholas Abbey Rum

“It was an amazing experience thanks to everyone involved. I was able to listen to the valuable feedback from a lot of customers who came by our stand. We were also able to secure a distributor in the UK so we hope more and more people will be able to enjoy NINE LEAVES rum!  A huge thank you to the festival organizers, and everyone who attended the event. I will continue to keep ‘sincerely making rum’. That’s a promise.” Nine Leaves

“RumFest was fantastic for us this year due to our rebrand of Britain’s favourite spiced rum, Old J. We also showcased our new flavours Cherry and Gold which went down a storm with the public. Whisky Exchange told us it was the most popular this year which was also huge for us as a brand. Can’t wait for next year!!” Old J Spiced Rum

“RumFest is definitely our favourite event to do. We look forward to it every year, it’s such a fun atmosphere and everyone involved is so helpful!! Roti Company

“What an excellent show with truly great feedback from the audience regarding Ron Centenario. We hope to finally have our rum available in the UK market in the near future.” Ron Centenario

“As newcomers to the British market the RumFest experience was a delightful moment to meet with customers and get some valuable insights. We enjoyed the fair very much and hope that also brought some good vibes and the most excellent rum.” Ron Barcelo

“Being part of Rum Experience Week has been a reminder of just how much the spirit is increasing in popularity. There’s a real thirst for premium liquid, as proven by the positive response to Lamb’s new Single Cask rum. We had some fantastic feedback on the full Lamb’s range at RumFest and thanks to Ian Burrell, The Global Rum Ambassador, people were again entertained and educated about Lamb’s Rum, a brand of true British Character.” Lamb’s Navy Rum

“This year was the 5th consecutive year Don Q has participated in the UK Rum Experience. Every year we find that the event helps elevate the category within the London market by educating and exposing the consumer and rum enthusiasts alike to the production process, upcoming trends, and of course great rums!” Don Q

“Westerhall Rums loved being part of this years RumFest it was fantastic to meet so many rum enthusiasts! Everyone seemed thoroughly interested in learning more about rum, and it was great to speak with so many over a Westerhall Jack Iron Cocktail. We are very much looking forward to next year. Cheers!”  Westerhall Rum

“RumFest 2016 has been one of the best shows for Pusser’s Rum. There was a great turnout and people really wanted to learn about our brand. We met some amazing individuals over the course of the weekend, and all because of rum!” Pussers Rum

Amathus has a long history with RumFest, and this year we fully supported the focus on Rhum Agricole. with fantastic activity from our AOC Martinique brands, Rhum Clement and Rhum JM.” Amathus Drinks

*End*

We attended a few events along with both days of Rumfest itself and our summation will appear on these pages in the very near future accompanied by a huge quantity of images. Given the quality on display this year alongside the chosen guest speakers / masterclasses, there was a real credibility to the event and it was on the whole a really positive weekend. We’re still recovering so it must have been good! We had our own stand out moments and will reveal all when the article is published!

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