Flor de Caña which translates as Sugarcane Flower from Spanish is a product from a distillery that traces its roots back in excess of 125 years.
In 1875, Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy traveled Nicaragua. He initially decided to operate a short and safe steam boat route through Nicaragua to transport passengers and goods from the East Coast of the US to the West Coast at the height of the California Gold Rush. This route was a success, but as news broke about the construction of the Panama Canal and the U.S. coast-to-coast railroad, Alfredo Francisco decided that it was time to change direction. In 1890, he located the setting for the Flor de Caña distillery at the base of the tallest and most active volcano in Nicaragua. The fertile soil of its surrounding lands, the water and the hot volcanic climate proved to be instrumental in forging the rum’s ethos. Since 1890 the sugarcane mill and distillery have been located in Chichigalpa, North West Nicaragua at the base of the San Cristóbal volcano.
The process continues under the supervision of the same family, 5 generations later. Through its history, the brand, the company and the family have survived a plane crash, dictatorships, civil war, nationalizations, hyperinflation, fires, hurricanes, earthquakes and volcanic eruptions. It remains a family concern.
That’s the background marketing and tall tale out of the way…..now let’s get into the Rum.
It has to be noted that Flor de Caña have had huge issues with CKD (Chronic Kidney Disease) amongst its cane field employees and the press has not been good. The whole issue sounds appalling. Apparently steps have been taken and I’ve read about investment in hospitals and a further promotion and reach for Rainforest Alliance and Fair Trade Certification. There are plenty of articles online covering the CKD issue and the remedial steps taken (hopefully as a result of the issue and not as a result of the impending release of the information at the time) therefore there is no need for me to shift focus away from the product review. It cannot however just be swept under the carpet.
Flor de Caña Centenario 12 Slow Aged – 40% abv – Modern Rum
Flor de Caña as a product was first distributed by Campañia Licorera de Nicaragua SA based in Managua in 1937. As a company they pride themselves on their sustainability via their renewable energy use, their volcanic soil, climate, water supply and the fact that they claim to not utilise post distillation additions. Speaking of distillation, it is entirely multi-column distillation. Not an immediate route to a product lacking aroma and flavour. Just see Don Q for proof that the flavourless argument doesn’t stand up to scrutiny, but it is however an indicator of a lighter style of Rum. Maturation takes place in ex-bourbon barrels that are apparently ‘sealed with Nicaraguan plantain leaves’. With reference to the large meaningless number ’12’ on the bottle, and then the also vague ‘ Slow Aged’, I have varying and slightly conflicting information. They do not utilise a solera system, which cancels that theory out. I have seen it written that a brand representative had advised someone that ‘banana leaves are put in the barrel to promote slow ageing’. I assume this would possibly hark back to the statement above regarding plantain leaves and maybe that would promote less exchange through the barrel if it is lined with these leaves therefore slowing maturation. I have also recently seen information stating that the number is an ‘average’. The 7 Slow Aged would be a blend of 5 to 9 year Rum, the 12 Slow Aged here would be a blend of 10 to 14 year old Rum as apparently they don’t exceed 2 years either side of the stated number. Whichever theory is correct, if either are, it is a large prominent number designed to mislead next to a random phrase that is totally meaningless. It works for them though as websites list it as 12 Years Old and people talk about it as a 12 Year Old Rum….and the consumer loses out yet again. I’m not a fan of designed in, purposeful ambiguity and misleading numbers. We have neither a guaranteed minimum age nor an explanation for the number on this bottle. There is also a lack of explanation on the website. For a company that has been striving for accreditation for its processes and one that is keen to highlight that it doesn’t use additions, its a shame that it doesn’t apply as much effort to its label clarity. They are however clear to point out however that this is in their ‘Ultra Premium Collection’…..whatever that is.
Nose: Very light. A touch of up front alcohol…perhaps more youth than alcohol. It’s also carrying a little sharpness. Light floral notes and freshly cut apples and grapes. Sweetness creeps in with a hint of caramel pennies. Not much action from the barrel as far as wood influence is concerned. No depth to speak of.
Mouth: Very light and unassuming entry. Not a lot of body to it. Maybe an initial flavour reminiscent of rubber balloons……a hint of caramel follows with the merest whiff of milk chocolate. A suggestion of sugared almonds….it also carries their disappointment too. Mid palate shows a bit of barrel spice and the oak does start to cut in and provide a drying quality but the lack of body and mouthfeel means that it’s short lived in both the mouth and the memory. It’s very flat. What you are left with is a thin and watered down, mildly woody experience and a really apparent and unpleasant bitterness that just grows….like biting into an unseasoned, roasted, mini unripe gourd. The very short finish is a simplistic with light oak and a touch of brown sugar. The bitterness doesn’t want to leave either and it is the only facet of the oak that dominates, or even influences to a greater extent.
It was going to be 1 / 5, but it gained an extra half mark as it would’ve been so easy to try and manipulate this product with additions, but this measured clean and doesn’t taste doctored in any way. I usually like bitter flavours. I enjoy the extreme bitterness of Korola, I always choose good quality dark chocolate and I’m also a fan of the bitterness in old demeraras, but here its just unpleasant when coupled with the rest of the lacklustre experience. It’s instantly forgettable, insipid, thin, watery boredom bottled. Price wise it is £35 in the UK, and I can think of numerous bottles not as costly, some even utilising the same distillation method, that are so much better than this rum. The nonsense number also leaves a bad taste in my mouth. That said, the ‘7 Slow Aged’ is much better than this.
*Hydrometer Test Result – Label stated abv 40% – Measured abv 39.5% – 0-5 g/l additives*
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Yeah I just bought this rum, 25 quid from Asda, after hearing everyone rave about it and it’s naff. Total agreement, with your assessment, unpleasant aftertaste. I will read more of your reviews as you seem to know what you’re talking about.