We have another new Rum that has recently come to market and as with all such releases, it was viewed with an element of suspicion. That is until we found out that it has its origins in Barbados…..and more importantly that it is produced by Foursquare. It has been winning awards in both New York and China and one more that is under wraps for the moment….But as we all know these awards mean more to brands than to a seasoned drinker (functioning alcoholic)……Though it is fair to say that the casual drinker uncertain of what to buy may be swayed by a fancy sticker on a label.
Neptune Gold Barbados Rum – 40% abv
So, what is there to be added about this Rum. It’s from Foursquare….which is good enough for me….Well, it’s from Foursquare via E&A Scheer in Amsterdam. It has seen a full 3 years age in the Caribbean and is (as most Foursquare releases are) a blend of Pot and Column distillates aged together in the barrel…which is ex-bourbon. The Rum sits at a cask strength of 68% abv when it arrives. This is then diluted down to its bottling strength of 40% with the addition of a little spirit caramel to take it back to cask colour. No nasties have been added. The Rum is bottled in the UK. It would’ve been an ‘easy out’ to not put the age of the Rum on the bottle as it can be a big decision maker for a certain sector of buyers with a lot being put off by low numbers….but they were confident in their sourcing, tropical age and product to add it to the label. Presentation wise its a bottle shape and size that sits nicely on the shelf and there is a wooden topped cork closure. Embossed label text and a little information on the rear label. What I can also tell you is that there are plans to release a limited cask strength run of this Rum with the overall plan being to have 3 products in the Neptune Rum range. The cask strength alone is a welcome addition.
Glass: Light straw gold. A little peppery spike initially but it soon settles. Classic Bajan aromas (for me) of vanilla, pepper and light oak. Oily citrus is definitely present as is aroma of fresh peaches. Time gives a little marshmallow which I also find to be a classic Bajan aroma. Whilst not overly complex its solid and doesn’t give away its youth.
Mouth: Initial entry has you believe that this is way more refined than its 3 years. A light, peppery bite from the off, this rum genuinely has a little more grip than I’d expect from such a young Rum. It feels more viscous and all-encompassing than expected. Vanilla, very mild oak and a restrained crisp apple follow. Desiccated coconut is certainly there. That familiar peach note in the vapours that I associate specifically with Foursquare Rum is present too…The finish is short to medium length and starts with a beautiful sweetness developing those peach vapours. Powdery cocoa morphs into a drying light oak finish that sits for a while before fading into coconut.
I find this Rum very reminiscent of Old Brigand or Alleyne Arthur’s Special Barbados Rum…..whilst out and about in Barbados I managed to put away a lot of the One Eyed Pirate….
For new brands to market things seem to go one of a few ways. You can spend up front to start your own distillery and release an overly expensive unaged Rum to tide you over while your Rum matures. People will buy it because of words like Artisan and Small Batch on the label irrespective of quality and (as has recently been the case) whether it can even be classed as a Rum due to its origins not being from sugarCANE. Though doing it right is to be applauded. You can source average distillates (sometimes distilled to a neutral alcohol level) and fill them full of rubbish to appeal to the masses. People will buy it because its sweet, cheap and has a gimmick. Or, you can do as Neptune Rum have done. Source credible Rum (they don’t come much more credible than Foursquare), refuse to mess with it in the a hope that the honesty of the product and the flavour and credibility of the Rum will shine through. What you do have to do though is pay for that credibility which passes onto your retail price.
The latter one is perhaps the more risky way to go as you wind up asking, as is the case with Neptune Rum, upwards of £35 for a relatively young product. But as sales increase, business models change and economies of scale mean that prices can reduce. Buy this Rum with confidence….its currently on the high side price wise, but it possesses maturity beyond its 3 years and shows a few other Rums with bigger numbers how it should be done.
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